DUBAI: Maharat, a new online Arabic edutainment platform, has announced a new business masterclass led by Toufic Kreidieh, Executive Chairman of Brands for Less Group. The course aims to provide aspiring entrepreneurs with practical insights into building and scaling businesses in a competitive market.

Designed to blend education and entertainment, Maharat has positioned itself as a player in the region’s digital learning space, similar to the well-known US subscription platform MasterClass. Maharat features classes from well-known figures in various fields, including music, acting, makeup artistry, home cooking, and professional development. High-profile instructors such as Ragheb Alama, Kosai Khauli, Rahma Riad, Bassam Fattouh, and Salam Dakkak have already contributed courses to the platform.

“Having lived in the US for a while, I experienced firsthand the extremely ambitious mentality people have there and the genuine belief that they can achieve anything they put their minds to. This mentality is primarily fueled by access to elite education and roadmaps for achieving success provided through online education. At Maharat, we want to bridge this gap in our region and inspire everyone in the Arab World to pursue their dreams and become the best version of themselves by democratizing access to the highest caliber of education and success secrets,” said Maharat CEO Arman Khederlarian to Arab News.

Kreidieh’s “Building and Growing Your Business” masterclass is aimed at equipping entrepreneurs with essential skills such as understanding market trends, setting strategic goals, and identifying customer needs.

“Business success is about strategy, adaptability, and informed decision-making,” Kreidieh said. “Through this masterclass, I hope to share the lessons I've learned so others can build businesses that are both sustainable and successful.”

Maharat CEO Khederlarian added, “As Maharat continues to expand, we are focused on providing users with insights from some of the region’s most accomplished figures. This masterclass offers practical knowledge for those looking to thrive in the business world.”