Saudia Cargo aligns global partnerships for growth

The meeting brought together key partners from around the world to align on the company’s 2025 strategic priorities, address market challenges, and celebrate achievements.
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Updated 27 February 2025
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Saudia Cargo aligns global partnerships for growth

Saudia Cargo has reaffirmed its position as a global air cargo leader following the successful conclusion of its annual global sales agents meeting. The event brought together key partners from around the world to align on the company’s 2025 strategic priorities, address evolving market challenges, and celebrate a year of significant achievements in 2024.

With a focus on scaling operations to meet rising global demand, Saudia Cargo outlined its roadmap to optimize fleet capacity, expand network connectivity, and accelerate digital transformation. Leveraging Saudi Arabia’s strategic geographic location, the company continues to serve as a vital air bridge connecting East and West, facilitating seamless global trade.

The meeting highlighted Saudia Cargo’s commitment to innovation and operational excellence, with plans to maximize belly capacity on Saudia Airlines flights, strengthen interline partnerships, and enhance cargo handling capabilities to ensure efficient and reliable cargo movement across international markets, solidifying the company’s competitive edge.

Loay Mashabi, CEO and managing director of Saudia Cargo, emphasized the critical role of GSAs in the company’s success: “Our GSAs are integral partners, and this gathering provided an invaluable opportunity to align on our shared vision for growth and innovation.”

He added: “By focusing on customer-centric solutions, operational resilience, and strategic collaboration, we are well-positioned to meet the demands of a rapidly
evolving market.”

Mashabi highlighted Saudia Cargo’s achievements in 2024, including maintaining an industry-leading on-time performance rate of more than 92 percent. “Despite global supply chain disruptions and shifting demand patterns, we prioritized flexibility, capacity expansion, and digital innovation. Our GSAs have played a pivotal role in driving growth, particularly in the e-commerce sector, helping us attract new business while retaining existing customers,” he said.

Aligned with Saudi Arabia’s Vision 2030, Saudia Cargo is committed to transforming the Kingdom into a global logistics hub by expanding capacity, strengthening global connectivity, and enhancing trade efficiency. The company aims to scale import, export, and transit volumes by 2030, driving economic growth and solidifying Saudi Arabia’s role as a key player in international supply chains.

The annual GSA meeting underscored Saudia Cargo’s dedication to fostering strategic partnerships that drive service excellence and operational resilience. With a clear roadmap for 2025, the company is poised to lead in key growth markets, advance digital transformation, and reinforce its status as a global air cargo powerhouse.


Cadbury Dairy Milk goes 'Irresistible'


Updated 07 February 2026
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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.