DUBAI: Roblox CEO David Baszucki announced an Arabic version of the hit game platform during the World Governments Summit on Wednesday.

Baszucki said that the new feature enabled Arabic-speaking creators to reach audiences instantly all over the world.

Through the move, everything on the platform will be available in Arabic.

“Today, we launched worldwide in Arabic, everything on Roblox: Roblox Studio, the Roblox app, automatic translation. Anyone who’s building a Roblox experience in Arabic, it will automatically translate into languages around the world,” he said.

Roblox, an online game platform and game creation system, has more than 88.9 million daily active users.

Many brands use the platform to promote their products, from cosmetics to high-end luxury goods.

“Brands are using our platforms to build 3D experiences to help promote their brands — everything from e.l.f. Beauty to Lamborghini,” he added.

“We have been growing consistently for 18 years now, over 20 percent year on year.”

In the past, the gaming platform faced criticism over safety concerns regarding children on the platform. In 2018, it was banned for several years in the UAE for exposing children to swearing, violence and sexually explicit content.

Baszucki said that child safety is a major concern for the company and that Roblox is utilizing AI technology to ensure a safe gaming experience for users.

“AI is getting so good and evolving so quickly. We have over 200 AI systems on Roblox. We are clear that we are looking at everything on the platform for safety and stability. We are so into the notion of online safety — it’s a top priority,” he said.