‘Protein is overhyped,’ says top Saudi vegan blogger

Raoum Al-Suhaibani’s cookbook was in the works for five years. (Supplied)
Short Url
Updated 06 February 2025
Follow

‘Protein is overhyped,’ says top Saudi vegan blogger

  • Yoga and diet journey led Sukkari Life to become one of Kingdom’s top creators
  • Cookbook published in September was 5 years in the making 

RIYADH: Around nine years ago, Raoum Al-Suhaibani started a blog with the aim of sharing recipes and articles about her plant-based diet and lifestyle.

Known online as “Sukkari” after the dates from her home region of Al-Qassim, she has gained a prominent following and cultivated more than 640 thousand followers across her social media platforms.

“I knew I had a message that I wanted to share with people. I hated seeing people just dieting for years and yo-yoing on that, and because I struggled at the beginning, finding my journey to eating healthy and actually enjoying it instead of it being a struggle,” she told Arab News.

To critics who say veganism is not a balanced diet, she states: “Protein is overhyped. If anything, people should eat more fiber. No one is getting enough fiber, and they’re all having digestive issues. But instead of looking into that, (they’re) just like ‘keep cutting more food and cutting gluten’.”

Published in September, her cookbook “Tamr wa Tahina” (“Dates and Tahini”) was in the works for five years and includes some of her first blog recipes.

It not only offers cooking instructions, but also explains the nutritional value behind certain ingredients, offers solutions to common digestive issues like irritable bowel syndrome, and provides tips for hair and skin care.

Al-Suhaibani was keen to create simple recipes incorporating easily accessible and common ingredients.

“I do have a few unique ingredients in certain recipes, like black garlic or whatnot, but they are always optional, and I always like to try to give alternatives to people, because I know not everyone lives in a big city and has access to things like tofu and almond butter,” she said.

Al-Suhaibani’s journey began when she started posting the vegan recipes she had created. After she discovered vlogging on YouTube, she became intrigued by the idea of creators connecting with viewers.

“With YouTube, you feel really close to the creator. You can relate to them, even if they live a very different life from you,” she said.

She explained the video platform also allowed her to figure out what she wanted her own life to look like by discovering other lifestyles, furthering her horizons beyond Saudi Arabia.

“It helped me figure out what I want, and it’s what gave me a purpose to start a YouTube channel. I was like, oh, it’d be nice to show people that you can live a healthy life in Saudi. You can be vegan. You can be active,” she explained.

Al-Suhaibani decided to try a vegetarian diet for one week while studying in the US.

“I used to absolutely hate vegetables, and I always joked that I would never be a vegetarian. And then, literally the next year, I became vegetarian,” she said.

She wrote a research paper for one of her classes about vegetarianism and its impact on health, the environment, and the economy.

“That played a role in convincing me that it’s not just for my health. After the week finished, I just absolutely could not go back to eating even chicken,” she recalled.

Her decision opened up a world of options and challenged her creativity to switch up ingredients and come up with innovative meal ideas.

“Everyone thought it was going to be a phase,” she said. “After I graduated, I started thinking about dairy and eggs and how they don’t really make sense for us to consume as humans. I started doing my research about that too, because I’m the type of a person that doesn’t commit to something easily, but if I commit, I’m committed.”

She embraced a vegan diet around the end of 2016. “I always tell people who want to be vegan to do it gradually,” she said, emphasizing the importance of educating oneself on nutritional and ethical aspects.

Around the same time, she began practicing yoga after taking a university course and completed her yoga teacher training in India in 2017.

“As someone who had zero knowledge about yoga, it was pretty challenging. But even with that I was still drawn to it afterwards, and I wanted to continue,” she told Arab News.

“Before I started yoga, I had a lot of anger issues, and I think it helped calm me down a lot … No matter what I’m going through, how sad I am, how angry or frustrated, whatever it is, it just centers me,” she said.

“Tamr wa Tahina” is available to purchase at Jarir Bookstore and online at Sukkari Store, which also offers an e-book version.


Sneakerheads from around world descend on Riyadh for Sneaker Con 2026

Updated 29 January 2026
Follow

Sneakerheads from around world descend on Riyadh for Sneaker Con 2026

  • Capital’s edition highlights Saudi Arabia’s rising profile in global lifestyle, pop culture scene

Sneaker Con 2026 brought global sneaker culture to the Saudi capital, transforming Cool Arena at Boulevard City this week into a vibrant meeting point for youngsters in search of streetwear and collectibles.

The event, which ran from Monday to Wednesday, is known for gathering collectors, resellers, brands, influencers, and fans under one roof, and its Riyadh edition highlighted Saudi Arabia’s rising profile in the global lifestyle and pop culture scene.

It featured a large-scale marketplace in which visitors could buy, sell and trade rare and limited-edition sneakers, supported by authentication services that ensured credibility and trust in a market driven by exclusivity.

Beyond commerce, the event offered panel discussions, live DJ sets, interactive challenges, art installations and appearances by regional and international creators, capturing the broader street culture that surrounds sneakers.

Free to attend with prior registration and running daily from late afternoon into the night, the event formed part of the wider Riyadh Season calendar, reinforcing the city’s ambition to host world-class cultural experiences that resonate with a young, creative and globally connected audience.

Sneaker Con 2026 brought global sneaker culture to the Saudi capital.  (AN photo/Rahaf Jambi)

International brands from across the globe were among the standout participants. Puerto Rican brand We Got Kicks made its presence felt, with representative Jorge Andres highlighting the brand’s enthusiasm for entering the Saudi market.

Andres said the invitation to Riyadh marked an important milestone, and he told Arab News: “We really want to bring our brand to Saudi Arabia and raise awareness. Everyone here is very nice, and people genuinely care.”

Another major draw was Urban Necessities, a globally recognized consignment shop known for sourcing hard-to-find sneakers.

Jaysse Lopez, one of the brand’s founders, shared his journey and strong connection to Saudi Arabia. Originally from Puerto Rico and now based in Las Vegas, Lopez explained that Urban Necessities focused on rare pieces not commonly found in mainstream retail.

He said: “Urban Necessities is a consignment shop that focuses on all the things you don’t see every day: the hard-to-find sneakers. It’s for all walks of life.”

Lopez noted that the brand has been present in Riyadh for nearly three years, with a store in Boulevard City, and had played a role in helping bring Sneaker Con to the Kingdom.

Speaking about popular collaborations, he highlighted the continued demand for Travis Scott releases.

Sneaker Con 2026 brought global sneaker culture to the Saudi capital.  (AN photo/Rahaf Jambi)

“He has a very big following, and his collaborations with Nike and Jordan always sell out,” Lopez said. “The demand is extremely high.”

Reflecting on his visits to the Kingdom, Lopez described Saudi Arabia as a place of rapid change and opportunity, and added: “This is my third time here. It’s amazing to see how much has changed in just one year, and over the three years I’ve been coming.

“The people are kind, the culture is beautiful, and it gets harder to leave every time.”

Regional participation was also strong. From Qatar, sneaker brand Size Run took part in the event, represented by Hussain Nabeel, who described the experience as overwhelmingly positive.

Nabeel said: “From the first day it was fantastic for us. We are very happy to be here and to show everyone who Size Run is.”

He added that the brand aimed at strengthening connections across the Gulf, saying: “We have online platforms, and we can ship to Saudi Arabia for free.”

Local Saudi businesses also used Sneaker Con as a platform. Siraja, a Saudi brand specializing in customized apparel and brand development, highlighted its locally based production capabilities.

Waleed Al-Khaled, representing the brand, said the company’s mission was to support aspiring entrepreneurs, and added: “Anyone who wants to start a business and doesn’t know how to, we are here to help — from design to production, all made in Riyadh.”

By attracting international, regional, and local players, Sneaker Con Riyadh underscored the Kingdom’s growing influence in global sneaker and streetwear culture.

The event served as a cultural exchange, reflecting how Riyadh is positioning itself as a hub where global trends meet local creativity.