Pioneering Pakistan woman MMA fighter breaks barriers ... and arms

In this photograph taken on December 11, 2024, Anita Karim, a mixed martial arts (MMA) fighter, takes part in a training session at a club in Islamabad. (AFP/File)
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Updated 06 February 2025
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Pioneering Pakistan woman MMA fighter breaks barriers ... and arms

  • Anita Karim comes from Gilgit-Baltistan and is nicknamed ‘the arm collector’ due to her fierce performances
  • She originally trained in taekwondo and jiu-jitsu before discovering MMA at high school in Islamabad

ISLAMABAD: Growing up in the rugged northern reaches of Pakistan, Anita Karim honed her combat skills fighting with three older brothers who pulled no punches.

The bruising experience prepared her for a career in Mixed Martial Arts (MMA) — blending Thai kickboxing, Japanese judo and wrestling — and she is now the nation’s pre-eminent woman fighter.

“The village where I come from, they support women fighters,” she told AFP. “But when I started MMA, they had no awareness of this sport.”

“They said it’s a men’s game exclusively and a woman cannot do that one,” the 28-year-old said.




In this photograph taken on December 11, 2024, Anita Karim (R) and Bushra Ahmed, mixed martial arts (MMA) fighters, take part in a training session at a club in Islamabad. (AFP/File)

Eight years ago she won the right to enter the ring, swiftly becoming Pakistan’s first internationally competing woman MMA fighter and appearing in Asia’s biggest promotion, ONE Championship.

“Now misogynistic comments and criticisms have stopped,” she said at her gym in the capital Islamabad, where she trains without heating in the octagonal “cage” where fighters face off.

It is unusual for women to take up sport in deeply conservative Pakistan, where it is often forbidden by families.

But Karim’s native Gilgit-Baltistan region — where female modesty codes are more relaxed — has become an incubator for women’s sport.

In October, two sisters from the region, Maliha and Maneesha Ali, brought back gold and bronze from a taekwondo competition in Indonesia.

Karim’s brother Uloomi, who became her coach after being on the receiving end of her blows, said support began at home.




In this photograph taken on December 11, 2024, Anita Karim (2L), a mixed martial arts (MMA) fighter, warms up with her brother and coach Uloomi (L) before a training session at a club in Islamabad. (AFP/File)

“When she showed the commitment, the dedication, we knew that she was going to make it,” said the 33-year-old, standing in their family-owned gym.

“We knew that she could take it and we did not have any issues with her training with any guy.”

Surprisingly timid outside the ring, Karim is at the head of a cohort of Pakistani female MMA fighters — five from Gilgit-Baltistan, according to the regional government.

“She’s shy, but when she enters the cage, it’s completely different,” said Uloomi, who has also competed in the sport.

Her speciality is the armlock, deployed with an agonizing all-body grip, which aims to force an opponent to “tap out” in submission before bones are broken or joints wrecked.

In 2022 she was pictured atop a podium in Pakistan with two opponents wearing slings on their injured arms — a performance that earned her the nickname “the arm collector.”

“They could have tapped to stop the fight, but they didn’t, so I went through with it,” she said.




In this photograph taken on December 11, 2024, Anita Karim (top) and Bushra Ahmed, mixed martial arts (MMA) fighters, take part in a training session at a club in Islamabad. (AFP/File)

In her hometown, Karim originally trained in taekwondo and jiu-jitsu before discovering MMA at high school in Islamabad — to the consternation of her community back home.

“A lot of people close to me criticized me, but that’s part of the game. Now they know how it works,” she said.

The message emanating from her hometown now is one of pride.

“The way she has made the name of Gilgit-Baltistan and all of Pakistan shine on the international level, serves as a lesson,” said the regional government’s sports chief Shah Muhammad.

After losing on her professional debut in 2018, where the referee refused to let her fight unless she raised her leggings above the knee, she moved to Thailand to train at an MMA academy.

She now earns a living from competition prizes, modest government grants and coaching at her Islamabad gym.

When she returns after competitions, small crowds gather to greet her at the airport and she is followed by a fledgling community of female fighters.

They too want to turn professional in a nation where only one in five women have jobs, according to United Nations figures.

“Anita is a role model for us,” said Bushra Ahmed, a few years Karim’s junior and out of breath as she trains alongside her, another woman and a dozen men.

Karim also wants to “give Pakistani women confidence and self-defense techniques,” with over 80 percent having been victims of public harassment, according to the UN.

Recently she “hit a man who was harassing me in a market in Islamabad,” Karim said.

“He left with his face stained with blood.”


Footballco launches new Riyadh studio to boost creator-led content boom

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Footballco launches new Riyadh studio to boost creator-led content boom

  • Football media company’s venture caters for its Arabic video-first brands
  • Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums

RIYADH: Football media and culture company Footballco have opened a new production studio in Riyadh.

The move allows it to boost the volume of in-studio content created for its leading Arabic video-first football brands — Yalla Goal, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

The new studio complements Footballco’s Riyadh office, which opened in December 2024 as its Middle East headquarters. Footballco’s move to the city was driven by a desire to better serve clients in Saudi Arabia and to bring it closer to the country’s burgeoning football industry. The company now has 20 full-time staff in the Kingdom.

Footballco currently operates three video-first Arabic-language football brands in the region, all targeting Gen-Z and Gen-Alpha fans and fronted by experienced content creators. Yalla Goal combines spirited discussions, bold challenges and fun games, while Yalla Girl celebrates the growth of women’s football in Saudi Arabia and the region, with a focus on talent, personality, laughter and friendship. Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums. 

The company’s decision to invest in creator-led, in-studio video formats is backed by its own research which found that, for young fans, brand partnerships with creators are seen as more valuable than official tournament partnerships.

Footballco’s new studio will increase the frequency of video content created for its channels, supported by two full-time hosts for Yalla Goal — Mohammed Bargat and Waleed Al-Shargi (better known as Shargi), who have a combined following of over 900,000 on their personal channels.

Andy Jackson, Footballco’s Middle East senior vice president, said: “With seven national teams from the region set to appear at the 2026 FIFA World Cup, eight if Iraq qualify through the play-offs, these new facilities and increasing video output sets our brands up for success at a time where we know there will be an unprecedented demand for fun, creator-led video content.

“We’re also excited to welcome both Bargat and Shargi to the team, with both having more than proved themselves as understanding how to create content that resonates with young fans and they are already familiar to our audiences.”

He added: “In December, our Arabic social channels generated over 1.7 billion video views, so we are building from an incredibly strong base to further cement our position as the clear market leader both in Saudi Arabia and the wider region. Our creator-led video formats have proved incredibly popular with brands, and this investment will see us able to offer a broader range of opportunities to our many commercial partners.”

While the World Cup this summer will see Footballco’s new studio in constant use, the company is also readying a slate of programming across Ramadan, with a 30-show spread culminating in an Eid special.

Taha Imani, Footballco’s head of video and social in the Middle East and North Africa region, said: “With YouTube becoming the number one place for fans to enjoy longform and short-form football content, and based on success across Footballco brands such as The Front Three in other markets, we’re expecting to grow at speed as we approach the World Cup giving fans exactly what they want from us on a daily basis.”