Pakistan wins best partner pavilion award at New York travel show 

Traditional artifact are at display at the Travel & Adventure Show 2025 in New York, US, on January 26, 2025. (@PakistanUN_NY/X)
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Updated 27 January 2025
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Pakistan wins best partner pavilion award at New York travel show 

  • Around 170 countries participated in two-day exhibition showcasing heritage and tourism potential in New York
  • Apart from ancient civilizations, Pakistan is also home to five of the 14 world peaks over 8,000 meters in its north

ISLAMABAD: Pakistan bagged the “Best Partner Pavilion” award at the Travel and Adventure Show 2025 held in New York, where over a dozen Pakistani firms showcased the country’s heritage and tourism potential, state media reported on Sunday.

For over 20 years, the Travel and Adventure Show has connected more than 2.7 million travel enthusiasts and over 16,500 travel advisers with over 5,800 exhibiting companies from around the world, influencing travel bookings worth over $7 billion (Rs25 million), according to the show’s website.

The Trade Development Authority of Pakistan, in collaboration with the Pakistan Tourism Development Corporation and the Pakistani Consulate in New York, organized the Pakistan Pavilion at the two-day Travel and Adventure Show held on Jan. 25-26, which saw participation from around 170 countries and 13 Pakistani firms. 

“The Pakistan pavilion, under the banner of the national tourism brand ‘Salam Pakistan’, won the award for ‘Best Partner Pavilion’ at the Travel & Adventure Show 2025,” the state-run Associated Press of Pakistan (APP) reported. 

Pakistan’s Ambassador to the US Rizwan Saeed Sheikh highlighted the country’s potential in adventure and religious tourism during the event. He stressed on its rich cultural heritage and the importance of such events in showcasing the country’s diverse tourism offerings to the world.

The chief minister of Pakistan’s northern Gilgit-Baltistan region, Gulbar Khan, also emphasized the exhibition’s importance in showcasing Pakistan’s “breathtaking landscapes” and tourism opportunities, stressing the need for Pakistan’s participation in such events to promote the country’s tourism industry.

Pakistan is home to the ancient Indus Valley and Gandhara civilizations, sacred sites for Sikhs, Hindus and followers of other faiths. It has five of the 14 world peaks over 8,000 meters in its northern region. 

Recently, international business publication Financial Times featured Pakistan in its list of 50 must-visit holiday destinations for 2025, citing its “dramatic mountain scenery” and improved security as major tourist attractions. 

Additionally, the Gilgit-Baltistan region was also included in CNN’s list of 25 top destinations to visit in 2025. Each year, thousands of tourists and foreign climbers visit the sparsely populated area for expeditions, paragliding, and other sports activities.

To further boost its tourism sector, cash-strapped Pakistan began offering free online visas to citizens of over 120 countries in August 2024.


Saudi Arabia preparing for strategic economic pact with Pakistan, Saudi envoy says

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Saudi Arabia preparing for strategic economic pact with Pakistan, Saudi envoy says

  • The statement follows the signing of a bilateral defense agreement in Sept. to enhance joint deterrence
  • Both nations also agreed on an economic framework to prioritize energy, industry, mining and other projects

ISLAMABAD: Saudi Arabia is preparing to sign a strategic economic pact with Pakistan to further strengthen ties between the two brotherly nations, the Saudi ambassador to Pakistan said on Tuesday, months after both countries signed a Strategic Mutual Defense Agreement (SMDA).

The statement by Saudi Ambassador Nawaf bin Said Al-Malki came during his interaction with Arab News on the sidelines of the launch of the King Salman Humanitarian Aid and Relief Center’s (KSrelief) Ramadan food assistance program for deserving Pakistanis.

It followed a landmark defense pact between the two countries, signed in Sept. last year, under which Islamabad and Riyadh pledged that aggression against one would be treated as an attack on both.

The move was widely viewed as formalization of longstanding military cooperation into a binding commitment, while both countries agreed a month later to launch an economic cooperation framework to strengthen trade and investment ties.

“Three months ago, we signed, you know, the Strategic Mutual Defense agreement. Today, god willing, we will be preparing for another, you know, strategic plan for the economy of Pakistan and Saudi Arabia,” the Saudi ambassador told Arab News, adding the economic plan would be signed “soon.”

Saudi Arabia and Pakistan agreed to launch the economic cooperation framework to strengthen trade and investment ties during Prime Minister Shehbaz Sharif’s visit to Riyadh in Oct. last year.

A joint statement issued after Sharif’s meeting with Crown Prince Mohammed said the framework would include several strategic, high-impact projects, prioritizing energy, industry, mining, information technology, tourism, agriculture and food security.

“This framework represents an extension of both countries’ efforts to strengthen their fraternal relations and reaffirms their shared vision toward building a sustainable partnership across various economic, trade and investment fields,” the joint statement said in Oct.

The two countries have already signed a memorandum of understanding for an electricity interconnection project.

Saudi Arabia and Pakistan have enjoyed close relations for decades but have moved to broaden their cooperation in recent years. In 2024, the two countries had also signed 34 memorandums of understanding (MoUs) worth $2.8 billion across multiple sectors.

The KSrelief Ramadan food assistance program, launched on Tuesday, aimed to distribute 27,000 food baskets to support 192,500 vulnerable individuals in 30 districts across Pakistan.

Each food package includes 80 kilograms of wheat flour, 5 liters of cooking oil, 5 kilograms of sugar, 2 kilograms of dates, and 5 kilograms of gram pulse, according to the charity. The contents are calculated to sustain an average household for the entire month of Ramadan.

“The project reflects the Center’s broader humanitarian mandate to alleviate suffering, enhance resilience, and support vulnerable communities,” the Saudi charity said.

“KSrelief reaffirms its continued commitment to addressing food security challenges in Pakistan.”