ALKHOBAR: New research shows that 300,000 people in Saudi Arabia quit smoking last year, reflecting growing support for the nation’s Vision 2030 goals to improve quality of life and reduce preventable health risks.
According to nicotine alternatives company Badael, the number of people known to have quit rose from 400,000 in January 2025 to 700,000 by the year’s end.
Of the total, 200,000 people went on to cut out nicotine entirely, including the use of pouches, the company said.
International studies support this trend. The WHO’s Global Report on Trends in Prevalence of Tobacco Use notes that many smokers quit in stages, often using alternatives before fully ending their nicotine dependence. The WHO Framework Convention on Tobacco Control similarly highlights harm reduction as a pathway to complete cessation when used responsibly.
For many Saudis, the decision to quit was driven by personal health concerns.
Ahmed Al-Omari, 32, said he gave up after smoking for more than a decade.
“I started noticing how much smoking was affecting my energy and breathing,” he said.
“Once cigarettes were no longer part of my daily routine, I didn’t want to rely on nicotine either.”
Research published in the Cochrane Database of Systematic Reviews shows that cessation is more successful when driven by internal motivation and lifestyle goals rather than fear-based messaging alone, a trend health specialists say is increasingly visible among Saudis.
Mariam Al-Dossary, 27, said she stopped smoking as part of a broader effort to improve her health.
“It reached a point where smoking didn’t fit the life I wanted anymore,” she said.
“Once I made that decision, sticking to it became easier.”
Studies from Harvard T.H. Chan School of Public Health have found that health behavior changes linked to improved sleep, fitness and energy levels are more likely to be sustained over time, reinforcing the importance of quality of life motivations in smoking cessation.
Young Saudis are also quitting earlier than in previous generations.
Mohammed Al-Shahri, 22, said he decided to give up smoking while he was at university.
“I didn’t want smoking to be something I carried into my future,” he said.
“A lot of people my age are thinking differently about it now.”
Badael, which develops and manufactures the nicotine pouch product DZRT, said its focus was on providing alternatives for adult smokers seeking to move away from combustible tobacco. It said its products were intended for harm reduction, not long-term dependence.
The fact 200,000 former smokers later quit nicotine entirely highlighted the importance of supporting sustained behavioral change beyond stubbing out cigarettes, the company said.
It said it wanted to help 1 million people in Saudi Arabia quit smoking by 2028.
By combining public awareness, regulatory measures and accessible cessation pathways, the Kingdom appears to be moving toward a future where smoking is no longer the norm.
