MENA startup funding ends year on the rise

Palestinian-Dutch company TAP raised $1 million in funding led by Invest International, alongside contributions from impact angel investors. (Supplied)
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Updated 19 January 2025
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MENA startup funding ends year on the rise

  • Startups raised $279 million in what was an 8 percent rise from November

RIYADH: Funding for startups across the Middle East and North Africa ended 2024 on an upward trajectory, raising $279 million in what was an 8 percent rise from November.

The investment was spread across 42 deals, yet when debt financing — which accounted for 44 percent of the total — is excluded, the amount falls to $156 million. 

Despite the month-on-month increase, the total sum marks a significant 76 percent drop compared to the same period in 2023, highlighting a challenging environment for the region’s startups. 

The UAE emerged as the top destination for investments, attracting $217 million across 18 deals. A substantial portion of this came from ALLO’s $100 million debt financing round. 

Saudi startups followed with $30 million raised by 11 companies, while Bahrain secured third place with $25 million, led by Calo’s $25 million series B round. Bahraini startup Unipal also closed a funding round during the month, though the value was undisclosed. 

Egypt’s startup ecosystem experienced weak performance, raising just $2 million across five transactions. Meanwhile, startups in Morocco, Jordan, Tunisia, and Qatar collectively raised $4.4 million, indicating limited funding activity across these markets in December. 

The web 3.0 sector led in overall funding, but fintech emerged as the most funded area when debt financing was excluded. Fintech startups raised $93.5 million across seven deals, maintaining strong investor interest in the region. 

Food tech ranked among the top three funded sectors, raising $25.1 million across two transactions, with Calo accounting for the majority of this total. Education tech startups also saw a modest recovery, raising $16 million through five funding rounds. 

Investment at early stages remained a priority for investors. Seed-stage startups attracted $59 million, while pre-seed rounds raised $7.7 million across seven deals. 




Egypt-based fintech Raseedi acquired Kashat, along with its subsidiary Pharos Microfinance S.A.E., in an equity deal aimed at expanding financial inclusion services. (Supplied)

Six startups in the series A stage raised $53 million, further showcasing sustained interest in startups transitioning from early stages. Later-stage funding activity was minimal, with Calo’s Series B round being the only notable deal in this category. 

Business-to-consumer startups led funding activity, with 18 companies collectively raising $128.4 million. Meanwhile, 22 startups focused on business-to-business solutions raised a combined $124.6 million. This distribution reflects a strong focus on consumer-facing innovations, even as B2B models continued to attract significant investment. 

Funding in December highlighted a persistent gender gap within the MENA startup ecosystem. Startups founded by men received $263 million, accounting for the vast majority of funds raised. 

In contrast, four female-led startups secured $12.6 million, while two startups co-founded by both genders raised $1.5 million. These figures underscore ongoing challenges in bridging gender disparities in access to venture capital in the region. 

Raseedi acquires Kashat to expand services for the underbanked 

Egypt-based fintech Raseedi acquired Kashat, along with its subsidiary Pharos Microfinance S.A.E., in an equity deal aimed at expanding financial inclusion services. 

Raseedi, founded in 2018, offers underbanked users tools to make cheaper calls, receive savings tips, and access microloans without requiring a credit history. 

Kashat, also founded in 2018, specializes in providing instant small loans to financially excluded individuals. 

The acquisition will enable both companies to scale their operations across Africa and Asia, delivering digital financial solutions to underserved communities. 

TAP secures $1m to empower youth employment 

Palestinian-Dutch company TAP raised $1 million in funding led by Invest International in the Netherlands, alongside contributions from impact angel investors. 

Initially founded in 2018 to create job opportunities in Gaza, TAP has since evolved into a scalable tech platform that supports local job creation. 




Opteam provides tools to construction teams, including real-time dashboards, progress monitoring systems, and AI-powered schedule optimization. (Supplied)

The funding will be deployed to strengthen TAP’s impact in Palestine, Jordan, and Lebanon, while also enabling the launch of its next-generation AI-powered platform in early 2025. 

The platform will focus on providing mentorship networks, personalized coaching, and tools to help young people secure meaningful employment without needing to migrate. 

TAP previously raised $1 million in October 2023 in a seed round led by Wamda Capital, with participation from the World Bank and other angel investors. 

Opteam raises pre-seed round to enhance construction tech solutions 

UAE-based construction technology startup Opteam raised an undisclosed pre-seed funding round led by Plus VC, with participation from Dar Ventures, SIAC Ventures, and Oraseya Capital. 

Founded in 2020, Opteam provides tools to construction teams, including real-time dashboards, progress monitoring systems, and AI-powered schedule optimization. 

The funding will be used to expand Opteam’s team, deepen its AI capabilities, and strengthen its market presence in the UAE and Saudi Arabia. 

The company aims to address inefficiencies in the construction sector by offering technology that improves project tracking and resource allocation. 

Jingle Pay partners with Bank Alfalah to expand digital remittances 

UAE-based remittance fintech Jingle Pay secured investment from Pakistan’s Bank Alfalah in exchange for a 9.9 percent equity stake. 

Founded in 2019,  the business allows users to store, spend, and send money to more than 160 countries in over 99 currencies. 

The platform currently operates in the UAE, Bahrain, Pakistan, and Egypt. 

The partnership will enable Jingle Pay to launch its digital banking services in Pakistan in the first quarter of 2025 through a branchless banking mobile app. 

This marks a significant step for the company, which previously secured a 12 percent investment from MoneyGram in 2022.

Teammates.ai raises funding to expand enterprise AI offerings 

UAE-based AI solutions provider Teammates.ai, formerly known as Uktob.ai, raised an undisclosed funding round from Hustle Fund, Access Bridge Ventures, Oraseya Capital, Beyond Capital, and other angel investors. 

Established in 2023, Teammates.ai provides enterprises with AI-powered “colleagues” that perform tasks such as customer support and email management in more than 50 languages. 

The rebranding reflects the startup’s strategic shift toward offering enterprise-grade AI solutions, as well as an expanded portfolio of tools to help companies optimize operations. The funding will support scaling efforts and growth across MENA and international markets.

Raseedi acquires Kashat to expand services for the underbanked 

Egypt-based fintech Raseedi acquired Kashat, along with its subsidiary Pharos Microfinance S.A.E., in an equity deal aimed at expanding financial inclusion services. 

Raseedi, founded in 2018, offers underbanked users tools to make cheaper calls, receive savings tips, and access microloans without requiring a credit history. 

Kashat, also founded in 2018, specializes in providing instant small loans to financially excluded individuals. 

The acquisition will enable both companies to scale their operations across Africa and Asia, delivering digital financial solutions to underserved communities.

Sigma Capital launches $100m fund for Web3 startups 

Global Web3-focused venture asset manager Sigma Capital launched a $100 million fund to accelerate blockchain and cryptocurrency innovation. 

The fund will focus on early-stage Web3 startups, liquid tokens, and fund-of-fund investments. 

Sigma Capital has offices in Dubai, Singapore, and the Cayman Islands and plans to use its extensive network to support portfolio companies. 

The fund aims to drive Web3 innovation in the Middle East and globally, targeting projects that are pioneering advancements in blockchain technology.


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”