New Delhi: India is seeing an increase in travelers heading to Saudi Arabia, according to a top Indian tourism body, which also said there is growing interest in the Kingdom’s heritage, especially among Gen Z Indians.

Tourism is booming in Saudi Arabia under the Vision 2030 transformation plan. In the past few years there has been significant investment in the development of destinations including its eight UNESCO World Heritage Sites, eco-friendly and luxury resorts on the Red Sea coastline, and entertainment and sports complexes.

The promotion for these developments has also included Bollywood stars, and more and more Indians are looking to visit Riyadh, Jeddah and AlUla, rather than Dubai — traditionally the most popular destination in the GCC for Indian travelers.

“Earlier it was only Dubai ... but now that trend is changing,” Himanshu Kesari Patil, president of the Outbound Tour Operators Association of India, an organization representing over 800 travel companies and agents, told Arab News. “There are lots of inquiries for Saudi Arabia, a lot of people are going. The top-selling destination for Saudi Arabia is AlUla,”

AlUla, in northwestern Saudi Arabia, is often described as an “open-air museum.” One of its most famous areas is Hegra, a UNESCO World Heritage site that features tombs and monuments from the Nabatean civilization dating back to the 1st century BCE.

Another is Elephant Rock, a natural rock formation in the AlUla desert, which has become one of the region’s most photographed natural landmarks.

Many notable Bollywood celebrities, including Shah Rukh Khan, Salman Khan, Deepika Padukone, Ranveer Singh, and Priyanka Chopra, have visited AlUla, while others, such as up-and-comers Janhvi Kapoor and Ali Fazal, have partnered with the local authorities to promote it, increasing the site’s appeal among Gen Z travelers, which data portal Statista refers to as the “most travel-hungry” generation.

“Gen Z, they are more tech-savvy, they are always on social media and they want to explore unexplored places. (They) are not going to the routine places where everyone else is going, they want to do something different,” Patil said.

India’s outbound tourism market is growing, and the Pacific Asia Travel Association estimates that the number of Indians traveling abroad annually will reach 45 million in the next five years.

By then, the Kingdom expects to welcome 7.5 million Indian travelers a year, according to the Saudi Tourism Authority.

“Saudi Arabia is investing a lot of money in the Indian market and I’m sure, soon, Saudi Arabia will get more numbers out of India,” Patil said.

“They are friendly, have great multicultural cuisine … for the tourists it’s amazing,” he continued. “I think, soon, with the new developments and new cities they are building, the new luxury hotels they are building, there is a bright future for Saudi Arabia on the tourism side.”