AlUla is top destination as Saudi tourism gains appeal in India

Indian traveler and vlogger Barkha Singh visits AlUla on the invitation of the Royal Commission of AlUla, January 2024. (Barkha Singh)
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Updated 18 January 2025
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AlUla is top destination as Saudi tourism gains appeal in India

  • India’s outbound tourism is expected to reach 45 million travelers by 2030
  • Destinations in Saudi Arabia especially popular among Gen Z tourists

New Delhi: India is seeing an increase in travelers heading to Saudi Arabia, according to a top Indian tourism body, which also said there is growing interest in the Kingdom’s heritage, especially among Gen Z Indians.

Tourism is booming in Saudi Arabia under the Vision 2030 transformation plan. In the past few years there has been significant investment in the development of destinations including its eight UNESCO World Heritage Sites, eco-friendly and luxury resorts on the Red Sea coastline, and entertainment and sports complexes.

The promotion for these developments has also included Bollywood stars, and more and more Indians are looking to visit Riyadh, Jeddah and AlUla, rather than Dubai — traditionally the most popular destination in the GCC for Indian travelers.

“Earlier it was only Dubai ... but now that trend is changing,” Himanshu Kesari Patil, president of the Outbound Tour Operators Association of India, an organization representing over 800 travel companies and agents, told Arab News. “There are lots of inquiries for Saudi Arabia, a lot of people are going. The top-selling destination for Saudi Arabia is AlUla,”

AlUla, in northwestern Saudi Arabia, is often described as an “open-air museum.” One of its most famous areas is Hegra, a UNESCO World Heritage site that features tombs and monuments from the Nabatean civilization dating back to the 1st century BCE.

Another is Elephant Rock, a natural rock formation in the AlUla desert, which has become one of the region’s most photographed natural landmarks.

Many notable Bollywood celebrities, including Shah Rukh Khan, Salman Khan, Deepika Padukone, Ranveer Singh, and Priyanka Chopra, have visited AlUla, while others, such as up-and-comers Janhvi Kapoor and Ali Fazal, have partnered with the local authorities to promote it, increasing the site’s appeal among Gen Z travelers, which data portal Statista refers to as the “most travel-hungry” generation.

“Gen Z, they are more tech-savvy, they are always on social media and they want to explore unexplored places. (They) are not going to the routine places where everyone else is going, they want to do something different,” Patil said.

India’s outbound tourism market is growing, and the Pacific Asia Travel Association estimates that the number of Indians traveling abroad annually will reach 45 million in the next five years.

By then, the Kingdom expects to welcome 7.5 million Indian travelers a year, according to the Saudi Tourism Authority.

“Saudi Arabia is investing a lot of money in the Indian market and I’m sure, soon, Saudi Arabia will get more numbers out of India,” Patil said.

“They are friendly, have great multicultural cuisine … for the tourists it’s amazing,” he continued. “I think, soon, with the new developments and new cities they are building, the new luxury hotels they are building, there is a bright future for Saudi Arabia on the tourism side.”
 


US bars five Europeans it says pressured tech firms to censor American viewpoints online

Updated 11 sec ago
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US bars five Europeans it says pressured tech firms to censor American viewpoints online

WASHINGTON: The State Department announced Tuesday it was barring five Europeans it accused of leading efforts to pressure US tech firms to censor or suppress American viewpoints.
The Europeans, characterized by Secretary of State Marco Rubio as “radical” activists and “weaponized” nongovernmental organizations, fell afoul of a new visa policy announced in May to restrict the entry of foreigners deemed responsible for censorship of protected speech in the United States.
“For far too long, ideologues in Europe have led organized efforts to coerce American platforms to punish American viewpoints they oppose,” Rubio posted on X. “The Trump Administration will no longer tolerate these egregious acts of extraterritorial censorship.”
The five Europeans were identified by Sarah Rogers, the under secretary of state for public diplomacy, in a series of posts on social media. They include the leaders of organizations that address digital hate and a former European Union commissioner who clashed with tech billionaire Elon Musk over broadcasting an online interview with Donald Trump.
Rubio’s statement said they advanced foreign government censorship campaigns against Americans and US companies, which he said created “potentially serious adverse foreign policy consequences” for the US
The action to bar them from the US is part of a Trump administration campaign against foreign influence over online speech, using immigration law rather than platform regulations or sanctions.
The five Europeans named by Rogers are: Imran Ahmed, chief executive of the Center for Countering Digital Hate; Josephine Ballon and Anna-Lena von Hodenberg, leaders of HateAid, a German organization; Clare Melford, who runs the Global Disinformation Index; and former EU Commissioner Thierry Breton, who was responsible for digital affairs.
Rogers in her post on X called Breton, a French business executive and former finance minister, the “mastermind” behind the EU’s Digital Services Act, which imposes a set of strict requirements designed to keep Internet users safe online. This includes flagging harmful or illegal content like hate speech.
She referred to Breton warning Musk of a possible “amplification of harmful content” by broadcasting his livestream interview with Trump in August 2024 when he was running for president.
Breton responded Tuesday on X by noting that all 27 EU members voted for the Digital Services Act in 2022. “To our American friends: ‘Censorship isn’t where you think it is,’” he wrote.
French Foreign Minister Jean-Noël Barrot said France condemns the visa restrictions on Breton and the four others. Also posting on X, he said the DSA was adopted to ensure that “what is illegal offline is also illegal online.” He said it “has absolutely no extraterritorial reach and in no way concerns the United States.”
Most Europeans are covered by the Visa Waiver Program, which means they don’t necessarily need visas to come into the country. They do, however, need to complete an online application prior to arrival under a system run by the Department of Homeland Security, so it is possible that at least some of these five people have been flagged to DHS, a US official said, speaking on condition of anonymity to discuss details not publicly released.
Other visa restriction policies were announced this year, along with bans targeting foreign visitors from certain African and Middle Eastern countries and the Palestinian Authority. Visitors from some countries could be required to post a financial bond when applying for a visa.