Hyundai Motor concludes hydrogen bus trial in KSA

The Hyundai Universe Fuel Cell Coach Bus trial in the Eastern Province of Saudi Arabia demonstrated the viability of hydrogen-powered transportation.
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Updated 21 December 2024
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Hyundai Motor concludes hydrogen bus trial in KSA

Hyundai Motor Company has successfully concluded a strategic initiative to evaluate hydrogen-based mobility in the Kingdom. The project was conducted in partnership with Saudi Transport General Authority, Saudi Public Transport Company, Almajdouie Motors Company, Air Products Qudra, Abdullah Hashim Gases, and Aramco.

The collaboration involved a two-month trial of the Hyundai Universe Fuel Cell Coach Bus in Saudi Arabia’s Eastern Province. The project assessed the feasibility and performance of hydrogen-powered transportation, marking a significant milestone in the Kingdom’s journey toward sustainable mobility.

Hyundai Motor supplied its advanced hydrogen fuel cell bus, leveraging its globally recognized expertise in hydrogen technology. Abdullah Hashim Gases managed the hydrogen supply, whereas Air Products Qudra and Aramco provided fueling infrastructure. SAPTCO oversaw the trial operations, including driver resources and implementation, while Almajdouie Motors offered technological and service support throughout the initiative.

Bryan Park, head of Hyundai Motor Company Middle East and Africa headquarters, said: “‘Progress for Humanity’ is the vision guiding Hyundai Motor Company’s innovation. Through pioneering hydrogen technologies, we are advancing carbon neutrality and sustainability. Collaborating with our trusted partners in Saudi Arabia, we have made a meaningful contribution toward emissions-free mobility, aligning with the region’s forward-looking strategies.”

Vice Minister of Transport and Logistic Services and Acting President of the Transport General Authority Dr. Rumaih bin Mohammed Al-Rumaih said the bus trial is part of the TGA’s efforts to support innovation and adopt sustainable transportation methods that help reduce carbon emissions, in alignment with the National Transport and Logistics Strategy. He reaffirmed the authority’s commitment to continuing collaboration with public and private-sector partners to promote the use of modern technologies and develop the transportation sector, enhancing Saudi Arabia’s competitiveness regionally and globally.

Sherif El-Gohary, managing director at Almajdouie Motors Hyundai, added: “We at Almajdouie Motors are very eager to support a sustainable eco-friendly future, in line with the Kingdom’s Vision 2030 by providing transportation solutions that offer superior technologies.”

Aligned with the directives of Saudi Vision 2030, the Ministry of Energy is actively working to promote sustainable energy solutions. 

The adoption of sustainable transport, powered by clean energy sources, is a key component of this strategy, as it contributes to reduced carbon emissions and environmental protection.

Hyundai Motor has long been at the forefront of hydrogen-powered mobility in the Middle East. This trial builds on Hyundai Motor’s earlier successes, including the export of ELEC CITY Fuel Cell buses and XCIENT Fuel Cell trucks to Saudi Arabia in 2020, and its continued efforts to test hydrogen vehicles under extreme weather conditions.

The completion of this trial reflects Hyundai Motor’s unwavering commitment to sustainable mobility and reinforces the importance of partnerships in achieving shared goals for a cleaner, greener future.


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.