Royal Commission for AlUla partners with French School of Culinary Arts
Ferrandi Paris Campus AlUla to provide high-quality programs to equip Saudis with skills to enter expanding jobs market
Inaugural intake of 100 students will enroll in culinary arts, hospitality, tourism courses that follow the Ferrandi Paris syllabus
Updated 06 December 2024
Arab News
ALULA: A pioneering new vocational training college will provide the AlUla community with the skills they need to forge new careers in Saudi Arabia’s rapidly developing jobs ecosystem.
Announced during the 8th Future Investment Initiative in Riyadh, the upcoming Ferrandi Paris Campus AlUla is the result of an expansive, multi-year partnership between the Royal Commission for AlUla and the historic French School of Culinary Arts and Hospitality Management, Ferrandi Paris.
The college will provide extensive training in exciting fields to serve AlUla’s growth as a global destination for tourism, investment, and discovery.
The college is set to welcome its first intake of 100 students in 2025, according to a statement by the RCU.
The Ferrandi Paris Campus AlUla will offer diplomas in culinary arts, hospitality and tourism — specialist subjects that will cater to RCU’s comprehensive regeneration goals and equip residents with key skills.
Programs include a preparatory year, followed by two years focused on specialization.
This initiative reflects RCU’s broader commitment to investing in education at all levels, upskilling Saudi men and women in sectors including tourism, film, archaeology, and hospitality.
Culinary arts students can expect to learn the traditions, processes, and techniques of preparing and serving classic French cuisine and pastry.
Hospitality and tourism classes will cover the full range of roles and services required to meet the needs of growing numbers of visitors to AlUla and destinations around Saudi Arabia.
Ferrandi Paris Campus AlUla is aligned with the goals of Saudi Vision 2030 and RCU’s successful community upskilling projects such as the Hammayah Program, which has engaged thousands of people from AlUla in cultural, heritage, and tourism initiatives.
Meanwhile, initiatives like the AlUla Scholarship Programme continue to enroll Saudi students at leading international universities.
Establishing the new Ferrandi Paris Campus AlUla supports the deep-rooted relationship between Saudi and French entities, supported by the mission to drive the development of AlUla as an international hub for knowledge exchange.
Ferrandi Paris boasts more than a century of experience providing the highest levels of training to hospitality professionals, which means the new Ferrandi Paris Campus AlUla will be a dynamic addition to AlUla’s education ecosystem and RCU’s network of global partners.
Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations
Young people see music as industry with variety of career paths beyond performing, says general manager of MDLBEAST Foundation
Updated 11 December 2025
Afshan Aziz
RIYADH: MDLBEAST is placing sustainability and the growth of Saudi Arabia’s creative economy at the center of Soundstorm 2025, its annual music festival which is taking place until Dec. 13.
In an exclusive interview with Arab News, Ramadan Alharatani, the CEO of MDLBEAST, said the festival was not just about entertainment, but about creating long-term economic and social value.
He said: “Soundstorm plays a major role in the creative economy by creating jobs, attracting international talent, and giving local artists real opportunities to perform on a large stage.
“We are also investing in long-term programs that support training, production, and creative development beyond the festival weekend.
“This year we are focusing more on accessibility and sustainability. We are improving transportation options, making the site easier to navigate, and introducing better systems for recycling and energy use. Inclusion is also a priority, so we are working on creating spaces and experiences that welcome all types of audiences.”
Looking at the festival’s role in nurturing emerging talent, Alharatani said: “We are continuing to build on programs that help new talent grow.
“Through XP Music Futures, our year-round initiatives under the MDLBEAST Foundation, and partnerships with regional and international labels, we are giving young artists more access to mentorship, training, and performance opportunities.
“We are also supporting new ideas in music tech, sound design, and creative production, so emerging talent can experiment with different forms of expression. These partnerships help us develop the next generation of artists and build a stronger presence in the region.”
Ramadan Alharatani, the CEO of MDLBEAST
This year’s edition of Soundstorm offers audiences more stages, a wider variety of genres, and increased international collaborations.
The festival layout has been redesigned to make it easier for fans to explore areas dedicated to live music, hip-hop, regional talent, and emerging artists, alongside the main stages featuring global performers.
These changes focus on the rapid growth of Saudi Arabia’s music scene, with local audiences embracing diverse genres, and international artists showing greater interest in performing in the Kingdom.
“Soundstorm has always been a place where these worlds meet, but this year that connection is stronger and more visible,” Alharatani said.
Regarding the future and MDLBEAST’S vision, he said: “Our main priority is growth that feels sustainable and meaningful.
“We want to build more cultural experiences, support more local talent, and expand our presence globally without losing our connection to the region. In the next few years we will continue developing our festivals, expanding our live event calendar, increasing our year-round venue offerings, and investing in talent development.
“The goal is to create long-term value for the music and entertainment scene in Saudi Arabia.”
Building on MDLBEAST’S efforts to expand the Kingdom’s creative ecosystem, Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures, said the foundation was creating professional pathways for emerging talent.
She said: “This year we are expanding XP’s educational and professional programs to give young people clearer pathways into the music industry. We are introducing more workshops, mentoring sessions, and hands-on training across areas such as sound engineering, event production, artist management, and creative business.
“The aim is to help young talent understand how the industry works and how they can build real careers in it. Alongside our XP Music Futures program we have nine initiatives that the MDLBEAST Foundation works on all year round to develop a sustainable music ecosystem in our region.”
Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures. (Supplied)
She added that the landscape of creative careers in Saudi Arabia had transformed rapidly, with more venues, festivals, and studios creating a growing demand for skilled professionals.
Alhelabi added: “Young people now see music as a real industry with a variety of career paths beyond performing. XP Music Futures provides a space where talent, executives, startups, and educators can connect, giving young creatives access to industry leaders, hands-on learning, and opportunities to network and exchange ideas.”
On the impact of key programs, Alhelabi said: “This year we saw strong progress across all three programs. Hunna continues to support the development of female talent and leaders, and several participants have already stepped into new roles across production, performance, and creative management.
“XPERFORM (has) helped emerging artists grow their audiences and secure new performance opportunities, and a major milestone this year was our new partnership with Shahid.
“As the region’s leading streaming platform, Shahid is now broadcasting XPERFORM, giving our artists wider visibility and bringing their stories to a much larger audience.
“Sound Futures also supported a new wave of music-tech startups, many of which are now testing or launching their ideas in the market.
“Together, these stories show how year-round support can make a real difference and they highlight how XP is helping shape the next generation of creatives.”
