‘Incredible experience’: Pakistani artisans urge stronger cultural ties at Saudi exhibition

In this handout photograph, released by Pakistan’s Foreign Office on November 29, 2024, Pakistan’s Ambassador to Saudi Arabia, Ahmed Farooq, gestures for a group photo with Pakistani artisans participating in Saudi International Handicrafts Week, Banan, in Riyadh. (Photo courtesy: MOFA)
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Updated 30 November 2024
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‘Incredible experience’: Pakistani artisans urge stronger cultural ties at Saudi exhibition

  • The handicrafts week in Riyadh featured over 500 artisans who displayed a blend of traditions and skills
  • Pakistani participants say they were delighted to see Saudi women entrepreneurs in huge numbers

KARACHI: Pakistani artisans participating in Saudi Arabia’s International Handicrafts Week, Banan, on Friday called for deepening cultural ties between the two nations, emphasizing the role of art and crafts in fostering mutual understanding.
The exhibition, held in Riyadh from Nov. 23 to Nov. 29, featured over 500 artisans from 25 countries, showcasing a vibrant blend of traditions and skills.
The event, organized by the Heritage Commission of the Saudi Ministry of Culture, highlighted the role of crafts in promoting cross-cultural dialogue.
Several Pakistani artisans were facilitated by their embassy to participate in Banan and represent their country’s rich culture.
“It is important to explore the ties between Pakistan and Saudi Arabia through a cultural lens, which has started to happen,” Danish Jabbar Khan, CEO of Kaarvan Crafts Foundation and a participant at the event, told Arab News over the phone.
“The cultural exchange is the way forward for two countries to understand each other," he continued. "It’s simpler and long-lasting. People-to-people exchange is very important that such platforms allow.”
Khan’s foundation works with rural communities, particularly women, to preserve traditional crafts such as truck art, blue pottery and woodwork.




This handout photograph, shared by Pakistani artist Ejaz ul Allah Mughal on November 29, 2024, shows a general view of his stall featuring tuck art at the Pakistan pavilion during the Saudi International Handicrafts Week, Banan, in Riyadh. (Supplied/Ejaz ul Allah Mughal)

“The experience [of participating in the exhibition] was phenomenal,” he said. “The culture here is so open in terms of its scale, work, and inclusion. I am delighted to see Saudi women entrepreneurs in huge numbers.”
A highlight of the exhibition was truck artist Ejaz ul Allah Mughal, who created custom pieces for attendees.




This handout photograph, shared by Pakistani artist Ejaz ul Allah Mughal on November 29, 2024, shows his work, featuring portraits of King Salman of Saudi Arabia and Crown Prince Mohammed bin Salman, at his stall featuring tuck art at the Pakistan pavilion during the Saudi International Handicrafts Week, Banan, in Riyadh. (Supplied/Ejaz ul Allah Mughal)

“I am happy that I represented Pakistan,” Mughal said, adding: “Though language was a barrier, art knows no boundaries. People here really appreciated my craft. Truck art is famous worldwide, so people know about it.”
Mariya Suhail, who uses a diverse range of Pakistan’s gemstones in jewelry, also took her craft to Banan. She set up Pakistan’s first gemstone cutting and processing facility in Lahore over a decade ago, though she later launched her own label, Orah Jewels.
Suhail's work blends Pakistan’s diverse gemstones into jewelry and home décor.




This handout photograph, shared by Pakistani artist Mariya Sohail on November 29, 2024, shows her stall at the Pakistan pavilion during the Saudi International Handicrafts Week, Banan, in Riyadh. (Supplied/Mariya Sohail)

“People here picked up gemstones from Pakistan and loved it," she told Arab News. "There is a lot of demand for Pakistani products here. People of Riyadh also have a very positive outlook towards Pakistan.”
She maintained that despite the language barrier, there was a lot of learning, networking and exposure.
“Cultural exchange is very important," she added. "I wish we can have more such events and opportunities to present this very beautiful image of Pakistan. It's been an incredible experience here.”




This handout photograph, shared by Pakistani artist Mariya Sohail on November 29, 2024, shows visiting children at her stall at the Pakistan pavilion during the Saudi International Handicrafts Week, Banan, in Riyadh. (Supplied/Mariya Sohail)

The Embassy of Pakistan in Riyadh also commended the artisans’ participation, calling the Pakistani pavilion a testament to the country's rich cultural heritage and the unparalleled quality of its craftsmanship.
"From intricate handmade designs to traditional artistry passed down through generations, the showcased crafts highlighted the deep-rooted legacy of Pakistan's artisan community,” it said in a statement.


Coach taps Elyanna for Spring 2026 campaign

Updated 18 February 2026
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Coach taps Elyanna for Spring 2026 campaign

  • Chilean Palestinian singer also fronted firm last year
  • Star has made a donation to World Food Programme

DUBAI: Chilean Palestinian singer Elyanna is fronting yet another campaign for Coach, this time an “Express Your Many Sides” Spring 2026 initiative unfolding exclusively in the Middle East.

Across the campaign images, the focus is placed on the US fashion house’s leather bags, shown in a range of shapes and sizes.

Elyanna is pictured carrying the Tabby 26, distinguished by its structured flap silhouette and signature metal “C” hardware, presented in a warm maple tone.

Across the campaign images, the focus is placed on the US fashion house’s leather bags, shown in a range of shapes and sizes. (Instagram)

Other styles include a compact shoulder bag with a curved profile and a larger, softer leather bag designed to sit under the arm. The bags appear in smooth and lightly grained leather finishes, styled in both light and darker colorways.

In the images, Elyanna’s wardrobe is kept understated to complement the accessories. She wears lightweight layers, including fitted long-sleeve tops paired with sleeveless vests and fluid trousers in neutral shades.

She also appears in a sheer, pale green dress layered over a long-sleeve base, patterned with small heart motifs.

In the images, Elyanna’s wardrobe is kept understated to complement the accessories. (Instagram)

Last year, Elyanna was the face of Coach’s Ramadan 2025 campaign. She was seen against a desert-inspired backdrop, styled in pieces that blended contemporary fashion with cultural influences.

The music sensation also carried Coach’s signature handbags, each featuring the gold chain accents.

Elyanna said in a statement: “Working with Coach again felt natural because it’s a brand I love and connect with in terms of lifestyle and expression.

“We’re aligned in our values, and it was great to be a part of it again for another year because it continues to reflect that alignment. I was also able to donate to the World Food Programme through our partnership once more, which means so much to me.”

Elyanna has been normalizing Arabic lyrics in the Western world throughout her career, taking inspiration from artists including Lana Del Ray and Beyonce, as well as Middle Eastern legend Fayrouz.

The Los Angeles-based singer’s music is a mix of Arabic and Western beats, which she attributes to her multicultural upbringing.

Her debut album “Woledto,” released in 2024, featured nine songs: “Woledto,” “Ganeni,” “Calling U,” “Al Sham,” “Mama Eh,” “Kon Nafsak,” “Lel Ya Lel,” “Yabn El Eh” and “Sad in Pali.”