Canada sues Google over alleged anticompetitive practices in online ads

Canada's Competition Bureau says Google has “unlawfully” tied together its ad tech tools to maintain its dominant market position. (AP file photo)
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Updated 29 November 2024
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Canada sues Google over alleged anticompetitive practices in online ads

  • The Competition Bureau is asking a tribunal to order Google to sell its ad tech tools, which it uses "unlawfully" to maintain its dominant market position
  • Google maintains the online advertising market is a highly competitive sector and that it intends to defend itself against the allegation

TORONTO: Canada’s antitrust watchdog said Thursday it is suing Google over alleged anticompetitive conduct in the tech giant’s online advertising business and wants the company to sell off two of its ad tech services and pay a penalty.
The Competition Bureau said that such action is necessary because an investigation into Google found that the company “unlawfully” tied together its ad tech tools to maintain its dominant market position.
The matter is now headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competition commissioner about non-compliance with the Competition Act.
The bureau is asking the tribunal to order Google to sell its publisher ad server, DoubleClick for Publishers, and its ad exchange, AdX. It estimates Google holds a market share of 90 percent in publisher ad servers, 70 percent in advertiser networks, 60 percent in demand-side platforms and 50 percent in ad exchanges.
This dominance, the bureau said, has discouraged competition from rivals, inhibited innovation, inflated advertising costs and reduced publisher revenues.
“Google has abused its dominant position in online advertising in Canada by engaging in conduct that locks market participants into using its own ad tech tools, excluding competitors, and distorting the competitive process,” Matthew Boswell, Commissioner of Competition, said in a statement.
Google, however, maintains the online advertising market is a highly competitive sector.
Dan Taylor, Google’s vice president of global ads, said in a statement that the bureau’s complaint “ignores the intense competition where ad buyers and sellers have plenty of choice.”
The statement added that Google intends to defend itself against the allegation.
US regulators want a federal judge to break up Google to prevent the company from continuing to squash competition through its dominant search engine after a court found it had maintained an abusive monopoly over the past decade.
The proposed breakup, floated in a 23-page document filed this month by the US Department of Justice, calls for sweeping punishments that would include a sale of Google’s industry-leading Chrome web browser and impose restrictions to prevent Android from favoring its own search engine.


List Magazine launches The List Awards

Updated 14 February 2026
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List Magazine launches The List Awards

RIYADH: Luxury travel and lifestyle magazine List has announced the launch of The List Awards, in association with Swiss watchmaker Richard Mille. 

The List Awards are a first-of-its-kind recognition celebrating excellence across travel, wellness, culture, and fine dining in Saudi Arabia and the wider Gulf region.

Winners will be officially announced in the Winter 2026 edition of the magazine and across its social and digital platforms. 

The awards aim to define what world-class excellence looks and feels like in a new era of Saudi hospitality, creativity, and experience-driven living by recognizing establishments and cultural experiences shaping modern luxury in the region.

The selection process is not based on submissions, paid placements or public voting. Instead, List’s editorial team and a panel of independent judges personally experience each venue, brand or experience. 

Each entry is then explored, debated, and verified against key criteria: originality, precision, consistency, and relevance to the modern Saudi traveller. 

Nóirín Hegarty, List’s editor-in-chief, said: “Saudi Arabia is in the midst of an extraordinary cultural and creative transformation. The List Awards were born from a desire to recognise that energy and define what excellence truly looks like today.

“These awards are not about prestige for its own sake — they are about experience, authenticity, and intent. Every name on the list earned its place because it represents the best of the best and the future of luxury in the region and beyond.”