Abdul Latif Jameel promotes Saudi talents on global stage

The ‘Marvels of Saudi Orchestra’ concert was held in Tokyo, Japan.
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Updated 20 November 2024
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Abdul Latif Jameel promotes Saudi talents on global stage

Abdul Latif Jameel collaborated with the Saudi Music Commission as a strategic partner to organize the “Marvels of Saudi Orchestra” concert in Tokyo, Japan. This concert comes as part of an initiative to elevate cultural exchange between the Kingdom and Japan while highlighting Saudi talents on an international platform.

This strategic collaboration reflects Abdul Latif Jameel’s commitment to promoting arts and music, and its continued support for globally-renowned Saudi cultural and creative initiatives. Boosting the Kingdom’s international presence, the collaboration falls under Saudi Vision 2030 and aligns with the objectives of the National Culture Strategy, aimed at highlighting the Kingdom’s cultural identity and enriching international cultural exchange.

This step also underscores Abdul Latif Jameel’s ongoing focus on further showcasing Saudi talents on the global stage. It celebrates the artistic skills and cultural diversity of the Saudi community, which holds high regards for creative arts. The “Marvels of Saudi Orchestra” concert is a major event that contributes to introducing Saudi Arabia’s musical heritage and diversity to international audiences, featuring several international engagements led by talented Saudi artists.

Previously, the “Marvels of Saudi Orchestra” concerts have dazzled audiences in Paris, New York, London and Mexico.

The Jameel family, through its philanthropic arm, boasts an impressive track record of major contributions to the arts and crafts industry, most notably through the Nafisa Shams Academy of Arts and Crafts. This program develops and refines the artistic talents of Saudi women. Managed by Art Jameel, Hayy Jameel in Jeddah is also a leading arts and creative hub in Saudi Arabia that supports art and culture and provides a platform for creativity and innovation. It also offers Saudi artists ample opportunities for self-expression and networking with the global art community.


iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

Updated 29 January 2026
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iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

iCAUR held a V27 media test drive event in Riyadh on Jan. 22. 

Twelve local journalists and KOLs took four V27s to Saudi Arabia's famous natural landmark, the Edge of the World. 

They got a hands-on experience of the Boxy Styled SUV’s classic style and advanced technology on challenging real-world roads.

In the morning, journalists and KOLs gathered in downtown Riyadh. 

Through product briefings and interactive sessions, guests got an up-close look at the V27’s core technologies and design philosophy while enjoying a relaxed brunch, introducing iCAUR in detail. 

Afterward, the test drive convoy left the city and drove roughly 200 km northwest to the Edge of the World. 

During the drive, participants praised the V27’s smooth and quiet ride. 

They also appreciated the 15.4-inch 3K HD touchscreen and the smart infotainment system powered by the 8155 chip. 

Voice control for navigation, climate, and music was also highly appreciated.

The test drive destination, the Edge of the World, is located north of the Tuwaik Mountains, which stretches upto 1,000 km. 

It is a steep cliff with a drop of about 300 meters and is one of Saudi Arabia’s most iconic natural wonders. 

The nearly two-hour journey passes vast plains with almost no signal and few clear road signs. The desert is full of faint tire tracks and gullies eroded by rain.

In this environment, the V27’s power and off-road capability are fully showcased. 

As iCAUR’s first mass-production model equipped with Golden REEV (Range-Extended Electric Vehicle), the V27 uses a 1.5T engine dedicated to range extension, with a thermal efficiency of 45.79% and the ability to generate 3.71kWh per liter of fuel. 

This gives the V27 a combined range of over 1,000km, allowing it to handle long distances even in deserts and rugged terrains with limited refueling options. 

The front and rear dual motors deliver a combined 455hp, enabling 0–100km/h acceleration in around 5 seconds, providing consistent and strong power on complex roads. 

Tuned by the world-class Prodrive racing team and paired with the i-AWD (intelligent All-Wheel Drive) system, the V27 stays stable at high speeds. 

It also delivers precise, controlled handling on gravel and uneven surfaces, delivering an exceptional driving feel for a 5-meter vehicle. This balance of performance and efficiency has been repeatedly highlighted by the media and KOLs during the event. 

The first batch of iCAUR V27s has now been officially shipped to six Middle Eastern markets, including Saudi Arabia, the UAE, and Qatar. 

The Middle East will serve as the global debut region for the V27, with launches in the UAE and Bahrain in February, followed by Saudi Arabia in March.

Before the official launch, iCAUR will roll out a series of activities in Saudi Arabia, including mall displays and showroom openings, allowing media and users to get up close with this new energy classic. 

The showrooms will also feature the AiMOGA humanoid robot, powered by Chery Group’s latest AI technology. Stay tuned!