Saudi football federation, World Football Summit unite to showcase football innovation at WFS Asia 2024 in Riyadh

The Saudi Arabian Football Federation and World Football Summit have announced a partnership for the 2024 edition of the event. (Supplied)
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Updated 12 November 2024
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Saudi football federation, World Football Summit unite to showcase football innovation at WFS Asia 2024 in Riyadh

  • Scheduled for Dec. 2-3 at Riyadh’s King Abdullah Financial District, the summit will mark an expansion on last year’s successful debut in Jeddah

RIYADH: The Saudi Arabian Football Federation and World Football Summit have announced a partnership for the 2024 edition of the event.

Scheduled for Dec. 2-3 at Riyadh’s King Abdullah Financial District, the summit will mark an expansion on last year’s successful debut in Jeddah, which brought together over 1,500 industry leaders.

This year’s edition will have an expected 2,000 delegates and will feature enhanced programming and networking opportunities, fostering strategic discussions and partnerships aimed at developing the region’s football industry, organizers said.

Ibrahim Alkassim, secretary-general of the Saudi Arabian Football Federation, highlighted the event’s importance.

“Hosting WFS Asia in Riyadh underscores Saudi Arabia’s commitment to developing football not just nationally, but across the region. This event aligns perfectly with our Vision 2030 goals. We invite the entire football community to join us, learn from each other, and elevate the business surrounding the beautiful game,” he said.

The return of WFS Asia to Saudi Arabia reflects the region’s growing appetite for football as a key component of its economic and cultural development, Jan Alessie, co-founder and director of WFS, said.

“The overwhelming response to our first edition demonstrated the region’s appetite for a world-class football business event. Our return to Saudi Arabia underscores the nation’s emergence as a pivotal hub for football development and innovation,” he said.

Khalid Al-Khudair, CEO of SMC, echoed this sentiment, emphasizing SMC’s commitment to fostering football’s commercial growth: “We are proud at SMC to enhance commercial opportunities in the football industry, both locally and internationally, through strategic partnerships that contribute to the growth of sports marketing in the Kingdom.”

WFS Asia 2024 supports Vision 2030’s goal of boosting the sports sector’s contribution to 2.5-3 percent of Saudi Arabia’s gross domestic product.

The 2024 edition of WFS Asia will align closely with Vision 2030’s objectives through a comprehensive agenda that focuses on key themes critical to the future of football in the Kingdom.

These themes include the integration of technology in football, innovations in fan engagement, and the development of sports tourism as a significant economic driver. Sustainability will also be a central topic, reflecting the global push toward environmentally conscious practices in sports.

Additionally, the growth of women’s football and the nurturing of youth development programs will be highlighted, showcasing Saudi Arabia’s dedication to inclusivity and long-term talent cultivation in the sport.


Smylie wins on LIV Golf debut, leads Ripper GC to team title in Riyadh

Updated 08 February 2026
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Smylie wins on LIV Golf debut, leads Ripper GC to team title in Riyadh

  • Jon Rahm and Torque GC finish second in the individual and team competitions respectively

RIYADH: Ripper GC captain Cameron Smith believes his new teammate Elvis Smylie can one day become the best golfer in the world. After the 23-year-old Australian produced four sizzling rounds to win on his LIV Golf debut, the rest of the league may very well share the same sentiment.

Smylie capped off an impressive first week under the lights at Roshn Group LIV Golf Riyadh, shooting a final-round bogey-free 8-under 64 on Saturday to hold off a hard-charging Jon Rahm by one stroke. He also led the Rippers to the team title, as the Aussies swept both trophies going into their biggest tournament of the season at LIV Golf Adelaide next week.

“It’s a dream come true,” said Smylie, who officially joined the team last month. “I really didn’t know what to expect this week. Playing at night is obviously a whole different ballgame out here. I wanted to come out here and make a statement. I wanted to prove that I’m one of the best out here, and I feel like I’ve done that. It’s only up from here.”

Smith agreed. “The crazy thing is I still think he’s got a lot of improving to go, which is pretty scary, really, for the rest of us, because he waxed us this week. I genuinely think he can be the best golfer in the world. He’s got all the tools of the trade. He just needs to keep doing what he’s doing and knuckle down.”

With the win, Smylie earns the projected points allotted by the Official World Golf Ranking to the winner of this week’s LIV Golf tournament. The OWGR announced earlier this week that points will be awarded for LIV Golf tournaments this season to the top 10 and ties. Smylie entered the week ranked 134th and is expected to move up significantly with the victory.

Smylie’s winning score of 24 under is the lowest in league history, a byproduct perhaps of the league’s adjusted format from 54 to 72 holes. He also beat the biggest field in LIV Golf history after an increase from 54 to 57 players this season.

But more impressive than the raw numbers was Smylie’s sublime play, especially with a new blade putter. “Everything looked like a bucket for me, which is nice,” said Smylie, who ranked third in the field in strokes gained putting.

He needed a hot putter down the stretch to create some separation from the field, then withstand the last-ditch rally by Rahm, the Legion XIII captain and two-time LIV Golf individual champion.

Rahm started the day two shots behind co-leaders Smylie and Peter Uihlein and was three strokes behind when Smylie birdied the par-4 12th. But the Spaniard closed fast with birdies on five of his last six holes, including the last four.

He drove the green at the 396-yard par-4 18th but could not convert the eagle putt. Still, his final birdie put the finishing touches on a 9-under bogey-free 63, the lowest round of the week, and reduced Smylie’s lead to one.

Smylie, however, was not aware of the slim margin until hitting his approach shot at the 18th that left him on the edge of the green.

“I actually didn’t know that I had to two-putt the last green,” he said. “I thought I would have had a two-shot lead going into 18. But as soon as I was walking up the green, I saw that I only had one, so I’m like, I’ve got to clutch up here and make sure to get this up-and-down.”

Rahm, who shot a final-round 11-under 60 in his last regular-season LIV Golf tournament in Indianapolis last year to clinch his second consecutive season-long title, pointed to his failure to make birdie at the par-5 sixth and a poor approach shot at the par-4 11th as missed opportunities. Even so, he was pleased with making a run to earn his fifth runner-up finish and 25th top-10 result in 27 regular-season LIV Golf appearances.

“It was a fantastic round of golf, shot 9-under,” he said. “Elvis had a great day and a two-shot lead. If anything, if there’s one or two shots to look at, I’ve got to go to earlier in the week.”

RangeGoats GC’s Uihlein finished third after shooting a 67 for 21 under, while Fireballs GC’s David Puig and 4Aces GC’s Thomas Pieters shot 65s to share fourth place with Torque GC’s Abraham Ancer.

The team competition turned into a battle between Ripper and Torque. The Australians started off fast, with Marc Leishman beginning his round with four straight birdies; the team collectively was 11 under through their first six holes.

Torque responded with Ancer, making his first start for his new team after four years with Fireballs GC, and Sebastian Munoz each shooting 66.

But the 64s by Smylie and Lucas Herbert were supported by Smith’s 65 and Leishman’s 69 to produce a fourth-round team score of 26 under, the third-best single round team score in league history. Ripper’s tournament total of 69 under is a league record as they won their fifth regular-season team title by three shots.