Wallan Trading Company has opened the first Lotus Cars showroom in Riyadh. Fahad Al-Wallan, chairman of Wallan Holding, attended the launch event, alongside Hamza Barakat, head of operations for the Middle East, Africa, and India at Lotus. Senior officials from both companies were joined by guests, customers, and media representatives at the launch.
The showroom is strategically located at I MALL luxury cars on the Northern Ring Branch Road. It offers a range of services, including personalized vehicle customization to meet customers’ unique preferences.
Spanning 900 square meters, the showroom features the all-electric Lotus Eletre and the dynamic Lotus Emira. Both models feature cutting-edge sporty designs and outstanding performance capabilities, offering customers a unique opportunity to explore the Lotus product lineup. Previously, Wallan Trading Company had introduced these models at Via Riyadh at an event during the Riyadh International Entertainment Season, and at the Riyadh Luxury Car Show, where they attracted significant interest from visitors and luxury car enthusiasts alike.
Fahad Al-Wallan attended the launch event, alongside Hamza Barakat.
Chairman Al-Wallan said: “The opening of the first Lotus showroom in the Kingdom marks a significant milestone in Wallan Trading’s ambitious expansion strategy for the Lotus brand. This initiative delivers exceptional support to luxury sports car enthusiasts through an expanding network of sales and service centers, beginning in Riyadh and soon extending to Jeddah, Dammam, and other key regions across Saudi Arabia.”
He added: “Wallan Trading Company is actively aligning itself with the transformative changes that Lotus is bringing to the industry, confidently preparing to navigate future challenges and advancements. This strategy not only underscores the company’s commitment to quality but also reflects the Kingdom’s dedication to environmental sustainability and its objectives to reduce carbon emissions, in line with the goals of Saudi Vision 2030, the Saudi Green Initiative, and the principles of a circular economy.”
The launch follows the announcement in March this year of a strategic partnership between Wallan Trading and Lotus. Under this partnership, Wallan Trading became the authorized distributor of the Lotus brand in Saudi Arabia, marking Lotus’s return to the Saudi market after more than 14 years.
Dan Balmer, president and CEO of Lotus Cars — Asia Pacific, Middle East and Africa, said: “This flagship showroom represents a significant milestone for Lotus Cars in Saudi Arabia. We are confident that our state-of-the-art lineup will exceed our customers’ expectations in the Kingdom and help us drive growth in this ever-evolving luxury market.”
Barakat said: “Lotus’s re-entry into the Saudi market presents an exciting opportunity to highlight the brand’s innovative designs and state-of-the-art technologies. We take pride in our ongoing collaboration with Wallan Trading. Together, we are committed to ensuring our customers receive the exceptional service they deserve, making their purchasing journey smooth and enjoyable.”
Wallan Holding, through Wallan Investment Company, is a key shareholder in Lotus, which was listed on the Nasdaq stock exchange last year. Lotus is renowned for its expertise in developing and manufacturing luxury electric vehicles, energy management solutions, electric motors, electronic control systems, smart driving technology, and advanced manufacturing techniques.
