Pakistanis welcome Aramco’s new Islamabad outlet, anticipating quality fuel and services

Motorists fill up at an Aramco-branded retail petrol station in Islamabad, Pakistan, on November 4, 2024. (AN photo)
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Updated 04 November 2024
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Pakistanis welcome Aramco’s new Islamabad outlet, anticipating quality fuel and services

  • The Saudi oil giant opened its second outlet in Islamabad last week following the inauguration of the first in Lahore on Oct. 29
  • In collaboration with Pakistan’s GO, Aramco aims to expand its retail network and establish a foothold in Pakistan’s growing economy

ISLAMABAD: Pakistanis in Islamabad on Monday hailed the opening of Aramco’s branded retail petrol station as a valuable addition to the capital’s oil marketing landscape, expressing hopes for high-quality fuel and services from the Saudi oil giant.
This is Aramco’s second retail outlet in Pakistan, following the opening of its first station in Lahore on October 29 after the global oil giant acquired a 40 percent stake in Gas & Oil Pakistan Ltd, commonly known as GO Petroleum. 
According to a statement shared last week by Corporate and Marketing Communications (CMC), which manages public relations for GO and Aramco in Pakistan, Aramco-branded stations in Pakistan will offer premium fuel, high-quality lubricants, professional automotive services, and modern convenience stores, aiming to deliver a seamless customer experience.
The Saudi oil giant’s Islamabad outlet is located on Ataturk Avenue in the Pakistani capital, which is being frequented by a large number of customers anticipating quality fuel supply and services.
“This is a great addition to Islamabad. I hope that this global oil giant will focus on providing quality oil products, along with ensuring top-notch service and accurate fuel measurements,” Muhammad Asim, a Pakistani government employee, told Arab News, while filling up at the newly opened station.
“Looking forward to seeing the positive impact it brings to the city.” 




An employee manages vehicles at an Aramco-branded retail petrol station in Islamabad, Pakistan, on November 4, 2024. (AN photo)

Aramco is a global integrated energy and chemicals company that produces approximately one in every eight barrels of the world’s oil supply. GO, one of Pakistan’s largest retail and storage companies, is involved in the procurement, storage, sale and marketing of petroleum products and lubricants.
Together with GO, which has a network of over 1,200 fuel retail stations in Pakistan, Aramco plans to expand its retail network and establish a presence in the fast-growing Pakistani economy.
“Having Aramco in Pakistan is exciting,” said Sara Ahmed, a local business owner. “It raises the bar for fuel quality and customer service.”
She hoped that the Saudi company would set new standards in fuel quality and customer care, something that had been needed in Pakistan for quite some time.
Another customer, Ali Asghar, said Aramco is a renowned name globally and hoped the company would uphold its international standards in Pakistan.
“We need reputable global companies like this, not only to provide quality products but also to encourage competition among other companies, ultimately benefiting customers,” he told Arab News. 
Pakistan and Saudi Arabia enjoy strong trade, defense, and cultural ties. The Kingdom is home to over 2.7 million Pakistani expatriates and serves as the top source of remittances to the cash-strapped South Asian nation.
In February 2019, Pakistan and Saudi Arabia inked investment deals totaling $21 billion during a visit by Saudi Crown Prince Mohammed bin Salman to Islamabad. The agreements included about $10 billion for an Aramco oil refinery and $1 billion for a petrochemical complex at the strategic Gwadar Port in Pakistan’s Balochistan province.
Islamabad and Riyadh have also been working in recent months to increase bilateral trade and investment, and the Kingdom this year reaffirmed its commitment to expedite an investment package worth $5 billion for Pakistan. Both countries last month signed $2.2 billion in agreements and memorandums of understanding during the visit of a high-level business delegation, led by Saudi Minister for Investment Khalid Al-Falih.


UNESCO lists Pakistan’s ancient Bareendo instrument as endangered cultural heritage

Updated 10 December 2025
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UNESCO lists Pakistan’s ancient Bareendo instrument as endangered cultural heritage

  • 5,000-year-old Sindhi clay wind instrument placed on UNESCO urgent safeguarding list
  • Only two known practitioners remain as Pakistan launches four-year preservation plan

ISLAMABAD: Pakistan’s 5,000-year-old folk instrument Bareendo has been added to UNESCO’s Intangible Cultural Heritage list for urgent safeguarding, the UN agency said this week, placing it among cultural traditions considered at immediate risk of disappearing.

Believed to originate in the ancient Indus Valley Civilization, the clay wind instrument is the oldest known surviving musical form in the southern Sindh province. Its soft, breath-driven tones have accompanied Sufi devotional gatherings, winter festivals and village ceremonies for generations, forming a core part of Sindh’s musical and spiritual identity.

The inscription was approved at the 20th Session of UNESCO’s Intergovernmental Committee for Intangible Cultural Heritage, which documents vulnerable cultural practices globally, from oral folklore to craftsmanship, to ensure they are preserved and passed on.

UNESCO announced the listing on X on Tuesday:

“New inscription on the Urgent Safeguarding List of Intangible Heritage: Boreendo, Bhorindo: ancient dying folk musical instrument, its melodies, knowledge, and skills.”

Pakistan’s Permanent Delegate to UNESCO, Ambassador Mumtaz Zahra Baloch, welcomed the move, calling it the recognition of a tradition preserved through centuries of community transmission.

“Bareendo is not only an emblem of the Indus Valley’s cultural continuity but also a living expression of Sindh’s artistic and spiritual heritage,” she was quoted as saying by Pakistan’s Embassy in France. 

“This recognition by UNESCO reaffirms Pakistan’s commitment to the protection and promotion of our diverse cultural traditions.”

Only two people are believed to retain full mastery of Bareendo today, musician Ustaad Faqeer Zulfiqar and master potter Allah Jurio, underscoring why the nomination was marked urgent, the embassy said. 

The nomination followed an intensive consultation process between the Sindh government, Pakistan’s Mission to UNESCO and UNESCO headquarters in Keti Mir Muhammad Loond village and led to a four-year safeguarding strategy (2026–2029). Planned measures include a community music school, integration into formal and informal education and digital archiving to open access beyond Sindh’s rural belt.

With this recognition, Bareendo joins existing UNESCO-listed intangible traditions like Suri Jagek (the astronomical knowledge of the Kalash people), Falconry, and Nowruz, the regional spring new year.