‘Timid’ investors need to be open to Middle East’s potential, equity firm CEO says 

Christophe Baviere, chairman and CEO of the France-based Eurazeo, talked up the potential of the Kingdom to deliver returns to those with the vision to invest in the region. AN Photo
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Updated 31 October 2024
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‘Timid’ investors need to be open to Middle East’s potential, equity firm CEO says 

RIYDAH: Investors need to be braver and exploit Saudi Arabia’s position as a hub linking Europe and Asia, insists the head of private equity firm Eurazeo. 

Speaking to Arab News on the sidelines of the Future Investment Initiative in Riyadh, Christophe Baviere, chairman and CEO of the France-based firm, talked up the potential of the Kingdom to deliver returns to those with the vision to invest in the region. 

The firm has maintained a presence in Saudi Arabia for 10 years, with Baviere attending all eight FII forums to date. 

The three-day conference welcomed over 7,000 attendees, and saw leading figures from the worlds of business, economics, and politics debating issues such as artificial intelligence and sustainability.   

Reflecting on the advantages the Kingdom and the Middle East, Baviere said: “First and foremost, Saudi Arabia is a very promising local market, with a young, educated population that is digital by nature. The region has the potential to act as a hub for the whole region, linking Asia and Africa. Right now, we really need to think in terms of hubs. 

“We often have to deal with the fact that investors are still a little timid in their investments. Most people keep most of their savings in areas of the world that are already very well defined, such as the United States and the United Kingdom. The main challenge is to teach people to open up the geographical areas in which they can invest.” 

Eurazeo finances medium-sized companies, helping them raise their international profile, particularly by forming partnerships in the region. 

“The difficulty often lies in explaining to our investors that they need to invest not just in Europe, but also in Saudi Arabia, Africa and Asia,” said Baviere, adding: “When we look internationally, we look at sectors that we know well, in particular the financial, medical, energy transition, digital transition and technological innovation sectors. We are active in sectors where our expertise is already long-established and recognized in Europe, and these are sectors in which Saudi Arabia has great potential.” 


Saudi Arabia’s cultural sector is a new economic engine between Riyadh and Paris, says ambassador

Updated 25 January 2026
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Saudi Arabia’s cultural sector is a new economic engine between Riyadh and Paris, says ambassador

RIYADH: Culture has become a fundamental pillar in bilateral relations between France and Saudi Arabia, according to the French Ambassador to the Kingdom, Patrick Maisonnave.

Maisonnave noted its connection to the entertainment and tourism sectors, which makes it a new engine for economic cooperation between Riyadh and Paris.

He told Al-Eqtisadiah during the opening ceremony of La Fabrique in the Jax district of Diriyah that cultural cooperation with Saudi Arabia is an important element for its attractiveness in the coming decades.

La Fabrique is a space dedicated to artistic creativity and cultural exchange, launched as part of a partnership between the Riyadh Art program and the French Institute in Riyadh. 

Running from Jan. 22 until Feb 14, the initiative will provide an open workspace that allows artists to develop and work on their ideas within a collaborative framework.

Launching La Fabrique as a space dedicated to artistic creativity

The ambassador highlighted that the transformation journey in the Kingdom under Vision 2030 has contributed to the emergence of a new generation of young artists and creators, alongside a growing desire in Saudi society to connect with culture and to embrace what is happening globally. 

He affirmed that the relationship between the two countries is “profound, even cultural par excellence,” with interest from the Saudi side in French culture, matched by increasing interest from the French public and cultural institutions unfolding in the Kingdom.

Latest estimates indicate that the culture-based economy represents about 2.3 percent of France’s gross domestic product, equivalent to more than 90 billion euros ($106.4 billion) in annual revenues, according to government data. The sector directly employs more than 600,000 people, making it one of the largest job-creating sectors in the fields of creativity, publishing, cinema, and visual arts.

Saudi Arabia benefiting from French experience in the cultural field

Maisonnave explained that France possesses established cultural institutions, while Saudi Arabia is building a strong cultural sector, which opens the door for cooperation opportunities.

This comes as an extension of the signing of 10 major cultural agreements a year ago between French and Saudi institutions, aiming to enhance cooperation and transfer French expertise and knowledge to contribute to the development of the cultural system in the Kingdom.

He added that experiences like La Fabrique provide an opportunity to meet the new generation of Saudi creators, who have expressed interest in connecting with French institutions and artists in Paris and France.

La Fabrique encompasses a space for multiple contemporary artistic practices, including performance arts, digital and interactive arts, photography, music, and cinema, while providing the public with an opportunity to witness the stages of producing artistic works and interact with the creative process.