DUBAI: Dubai-based brand Juliana Xerez Fine Jewelry has tapped Brazilian supermodel Caroline Trentini to star in its latest campaign.
The model, who has been on the cover of international Vogue editions 40 times and most recently hit the runway for Schiaparelli at Paris Fashion Week, starred in a campaign for the label’s Miracle Garden campaign.
“I have always admired Caroline and to see how many wonderful things she has achieved with such an impressive international career is truly remarkable. Working with her has been a dream of mine for a long time,” Sao Paolo-born founder Xerez told Arab News.
The nature-inspired collection features precious gemstones, including sapphires and rubies, and boasts design elements that echo monarch butterflies and dainty flowers.
“The Miracle Garden collection goes beyond mere aesthetics, it represents transformation, resilience, and the beauty that arises from perseverance. Every piece is designed to connect with the wearer on a personal level,” Xerez said.
The designer began her career in the modeling industry in Milan before she enrolled in the Gemology Institute of America and went on to study at the International Gemology Institute and Dubai Design Academy, where she honed her craft.
For Xerez, living in the multi-cultural melting pot of Dubai informs her work.
“Dubai’s cultural richness and its dynamic fusion of tradition and modernity provide endless inspiration for my designs. The city’s vibrant colors, intricate architectural details, and the diversity of craftsmanship found here greatly shape my creative vision,” she said.
“Being in such a cosmopolitan hub allows me to blend various cultural elements into my work,” she added, before commenting on the “fast-growing” Saudi market.
When it comes to expanding her brand into the Kingdom, Xerez is keen, saying “all eyes are on Saudi Arabia right now, as it’s an incredibly fast-growing market. The women there are so chic, fashion-forward, and have a keen eye for luxury, which makes it a dream market for my brand.”
