Saudi jewelry brand APOA among winners at Fashion Trust Arabia Awards in Morocco

Saudi Arabia jewelry label APOA won a top prize at the highly-anticipated Fashion Trust Arabia Awards’ sixth edition in Marrakesh, Morocco, on Thursday night.
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Updated 25 October 2024
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Saudi jewelry brand APOA among winners at Fashion Trust Arabia Awards in Morocco

  • Brand founded by Saudi princesses in 2023 won the jewelry award
  • Al-Saud cousins are Mashael Khalid, Nourah Abdulaziz, Sarah Naif

DUBAI: Saudi Arabia jewelry label APOA won a top prize at the highly-anticipated Fashion Trust Arabia Awards’ sixth edition in Marrakesh, Morocco, on Thursday night.

Some of the celebrity guests at the event included Emirati singer Balqees Fathi, British model Jourdan Dunn, Egyptian-Dutch model Imaan Hammam, Lebanese-British fashion entrepreneur Karen Wazen and American-Lebanese supermodel Nour Arida.

The company, which won in the jewelry category, posted a picture on its Instagram Stories page of the award, with the caption: “Thank you to everyone who’s ever believed in us, supported us, wore our pieces, shared our story, and celebrated us tonight! We love you.”

The Riyadh-based brand was founded by Saudi Arabia princesses Mashael Khalid Al-Saud, Nourah Abdulaziz Al-Saud and Sarah Naif Al-Saud in 2023.

Since its launch in 2023, APOA — “injected with strong Saudi DNA” and inspired by culture, architecture, nature and travel — has dropped four eclectic collections, which the cousins call “chapters.”

Fashion Trust Arabia 2024 Award Winners

Evening Wear: Yasmin Mansour

Ready-to-Wear: Nadine Mosallam

Accessories: Reem Hamed

Jewellery: Mashael Khalid Al-Saud, Nourah Abdulaziz Al-Saud and Sarah Naif Al-Saud (APOA)

Franca Sozzani Debut Talent Award: Sylwia Nazzal

Fashion in Tech Award: Batoul Al-Rashdan

Guest Country Spain Award: Xavi Garcia and Franx de Cristal


Cairo book fair breaks visitor records

Updated 03 February 2026
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Cairo book fair breaks visitor records

  • Strong Saudi participation underscores KSA’s prominent role in Arab cultural landscape
  • Egyptian writer Naguib Mahfouz, who was awarded the Nobel Prize in Literature in 1988, was selected as the fair’s featured personality

CAIRO: The 57th edition of the Cairo International Book Fair has attracted record public attendance, with the number of visits reaching nearly 6 million, up from a reported 5.5 million previously.

Egypt’s Minister of Culture Ahmed Fouad Hanou said: “This strong turnout reflects the public’s eagerness across all age groups to engage with the exhibition’s diverse cultural and intellectual offerings.”

Hanou said the event included “literary and intellectual activities, meetings with thinkers and creative figures, and thousands of titles spanning various fields of knowledge.”

The Egyptian writer Naguib Mahfouz, who was awarded the Nobel Prize in Literature in 1988, was selected as the fair’s featured personality, coinciding with the 20th anniversary of his death.

The exhibition’s official poster features a famous quote by Mahfouz: “Who stops reading for an hour falls centuries behind.”

A total of 1,457 publishing houses from 83 countries participated in the fair. Mahfouz’s novels occupied a special place, as Egypt’s Diwan Library showcased the author’s complete works, about 54 books.

“The pavilion of the Egyptian National Library and Archives witnessed exceptionally high attendance throughout the fair, showcasing a collection of rare and significant books.

Among the highlights was the book “Mosques of Egypt” in Arabic and English, Dr. Sherif Saleh, head of financial and administrative affairs at the Egyptian National Library and Archives, told Arab News.

The fair ended on Tuesday with a closing ceremony that featured a cultural performance titled “Here is Cairo.”

The event included the announcement of the winners of the fair’s awards, as well as the recipient of the Naguib Mahfouz Award for Arabic Fiction.

Organizers described this year’s edition as having a celebratory and cultural character, bringing together literature, art, and cinema.

Romania was the guest of honor this year, coinciding with the 120th anniversary of Egyptian-Romanian relations.

At the Saudi pavilion, visitors were welcomed with traditional coffee. It showcased diverse aspects of Saudi culture, offering a rich experience of the Kingdom’s heritage and creativity.

There was significant participation from Saudi Arabia at the event, highlighting the Kingdom’s prominent role in the Arab cultural arena.

Saudi Arabia’s participation aimed to showcase its literary and intellectual output, in alignment with the objectives of Vision 2030.

The Kingdom’s delegation was led by Saudi Arabia’s Ambassador to Egypt Saleh bin Eid Al-Hussaini. Also in attendance were Dr. Abdul Latif Abdulaziz Al-Wasel, CEO of the Literature, Publishing and Translation Commission, and Dr. Hilah Al-Khalaf, the commission’s director-general.

The King Abdulaziz Public Library placed the Encyclopedia of Saudi Arabia in a prominent position at the pavilion. The encyclopedia, consisting of 20 volumes, is organized according to the Kingdom’s culturally diverse regions.

Founded in 1980 by King Abdullah, the library was established to facilitate access to knowledge and preserve heritage collections. Over the years, it has grown into one of the Kingdom’s most important cultural institutions.

Internationally, the library has strengthened ties between Saudi Arabia and China, including the opening of a branch at Peking University and receiving the Crown Prince Mohammed bin Salman Award for Cultural Cooperation between the two nations.

Regionally, the library has played a pivotal role in the Arab world through the creation of the Unified Arabic Cataloging Project, one of the most important initiatives contributing to knowledge accessibility and alignment with global standards.