Riyadh: Riyadh Season will allocate sales outlets in key locations this year to productive families and entrepreneurs during major events, the Saudi Press Agency reported.
The General Entertainment Authority and the Social Development Bank signed a cooperation agreement that will organize the participation of productive families and entrepreneurs, and allocate sales outlets in key locations throughout Boulevard World.
The agreement signed between the chairman of the GEA, Turki Al-Sheikh, and the CEO of the Social Development Bank, Sultan bin Abdulaziz Al-Humaidi, aims to empower the targeted groups by providing logistical and organizational support while highlighting Saudi products.
This initiative is part of collaborative efforts by government entities to support the local economy and achieve the objectives of Saudi Vision 2030 by enhancing local content and supporting the growth and sustainability of the entertainment sector.
