RIYADH: At the World Football Summit in Riyadh, leaders from the Saudi Pro League gathered to discuss the league’s rapid evolution and its broader vision for football in the Kingdom.
SPL CEO Omar Mugharbe, along with Monika Staab, women’s football technical director for the South Asian Football Federation, and Jose Herrera, head coach of Al-Hilal, shared insights on the league’s transformation, its growing appeal to global audiences, and plans for long-term development in both men’s and women’s football.
“I think it’s important that we continue to open our doors to welcome people to experience things firsthand,” Mugharbe said during a panel titled “Inside the Revolution: unveiling SPL’s transformation,” emphasizing the league’s commitment to transparency and inclusivity.
“The work that is happening across the board when it comes to support, transformation, and development is happening not only with the league but … our approach to transformation is really looking at every single aspect of the game. Once you come and see and experience what’s really happening on the ground, you’ll definitely (have) a completely different opinion and will be a believer,” he said.
Mugharbe’s comments reflect the sweeping changes happening across the league, from improving the standard of football to creating a more open, inviting environment for both fans and international stakeholders.
“Global audiences are starting to see a lot of attraction in terms of media looking at the stadiums,” he added. “I would definitely want to share and support our love for the game, how competitive our league is, and how deeply ingrained football is within our society. Football is definitely a key.”
The discussion then shifted to women’s football, with Staab offering her perspective on the growth of the women’s game in Saudi Arabia in a panel discussion titled “Unraveling the opportunities for women’s football: the need to better understand ground reality for long-term impact.”
“When I arrived here, I couldn’t believe what I saw,” Staab said, reflecting on the enthusiasm and commitment of young female players in the Kingdom.
“These girls should have their opportunity to play football. They love the game. Saudi has just started, and we are doing grassroots programs. And this is important.”
Drawing a striking comparison with the history of women’s football in Germany, Staab noted how quickly Saudi Arabia is advancing. “It took us 40 years in Germany before this happened, and only three years here in Saudi Arabia,” she said, highlighting the impressive progress the country has made in such a short time.
Herrera spoke about the potential for investment in Saudi football, particularly as the league continues to grow.
“If you are an investor and want to invest, do it here. This is the right place,” he said. “We are a league, we are a country that is growing rapidly. My players and all players here have the passion and commitment to the game.”
As the panelists highlighted at the Riyadh summit, the sport is changing rapidly in Saudi Arabia, with a commitment to both domestic growth and global expansion. The country’s infrastructure, investment opportunities, and development of both men’s and women’s football represent a new chapter in its footballing history.
With a strategic vision that focuses on grassroots development, inclusivity, and international collaboration, the SPL is well on its way to becoming a global force in the sport. As Mugharbe, Staab, and Herrera emphasized, the future of football in Saudi Arabia is not just about expanding a league, but also building a sustainable and thriving “football ecosystem” that can compete on the world stage.