RIYADH: The AlUla Dates Festival Auction has seen increased interest from investors in the palm and date sector from various countries, the Saudi Press Agency reported.

The Royal Commission for AlUla has carried out marketing and media campaigns to promote the various types of dates in the region, the investment opportunities it has facilitated for investors, and the dedicated sales platforms inside and outside the Kingdom.

AlUla dates are renowned for their diversity and quality.

The palm sector in AlUla governorate represents the most significant agricultural activity, covering an area of about 16,579 hectares, with a total of 3,116 date palms and an annual production of about 116,055 tons.

The date palms of AlUla are distinguished by their diverse varieties, with barni being the most prominent type, accounting for 80 percent of the annual harvest, in addition to the varieties of halwa, anbara and medjool

The festival runs through to Nov. 9, held every Friday and Saturday in AlUla.