Spotify launches ‘ICON’ program to promote Pakistan’s legacy artists among younger audiences

The undated file photo shows the poster of Spotify's ‘ICON’ program. (Photo courtesy: Spotify)
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Updated 22 September 2024
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Spotify launches ‘ICON’ program to promote Pakistan’s legacy artists among younger audiences

  • Spotify to promote curated playlists, on-platform promotions of Pakistan’s iconic musicians from 1950s to 2000s
  • Pakistani celebrities hail project which allows them to play timeless, classical music at the “click of a button” online

KARACHI: Spotify Pakistan this week launched its “ICON” program to connect the country’s younger audiences with its legacy artists such as Nusrat Fateh Ali Khan, Abida Parveen and Nazia Hassan, among others, hoping to bridge the gap between generations through timeless music. 
Spotify ICON will bring the celebrated music of legendary musicians from the 1950s to the 2000s to digital-savvy Pakistani audiences. The program will focus on promoting a blend of curated playlists, on-platform promotion, and offline activations of Pakistan’s legendary musicians from the 1950s to the 2000s, the streaming service said.
The program was launched by Spotify on Saturday, Sept. 21, at a star-studded event at the TDF Ghar venue in Karachi. Some of the music from Khan, the first artist part of the program, was played at the event.
“The ICON program for Spotify by Spotify Pakistan is a tribute to legacy artists,” Khan FM, the platform’s senior artist and label partnerships manager for Pakistan, Bangladesh, and Sri Lanka, said. “We, at Spotify, have seen year-on-year growth for a lot of these artists from different decades.”
He explained that legendary Pakistani ghazal singer Mehdi Hassan has seen a “year-on-year growth [of] about 144 percent” in digital streams over the years. 
“The really amazing thing is that the growth is being generated by the new generation, which is Gen Z,” he said. “We felt that it’s only suitable that we have a program dedicated to legacy artists.”
The ICON playlist will feature music from every decade, he said, highlighting artists from the 1950s up till the early 2000s such as Khan, Hassan, Ghulam Ali, Nayyara Noor, Abida Parveen, Nazia Hassan, Zoheb Hassan and popular Pakistani band Junoon.
The Spotify official explained that this was the first time that a program of such a nature was launched in any of the audio streaming platform’s markets worldwide. 

“It hasn’t been done in any other [Spotify] market,” FM Khan said. “RADAR [and] EQUAL, those are global programs. This one, ICON, is purely born out of Pakistan.”

As per data provided by Spotify, legendary Pakistani singer Noor Jehan has seen a whopping 66 percent year-on-year increase in active listeners over the years. Out of these, 50 percent are in the 18-27 age group. 
Meanwhile, Spotify data shows pop singers Sajjad Ali and Hadiqa Kiani have seen the highest year-on-year growth in listeners, amounting to 75 percent.
Pakistan’s iconic ghazal maestro Ustad Ghulam Ali Khan has seen an 82 percent increase in annual streams, with 49 percent of them coming from Gen-Z audiences, the platform said. 

“I still remember vividly that the artists featured on the [Spotify ICON] playlist, in my life, I have listened to them on cassettes, CDs as well as by messaging on a radio show when there was a bit of balance in my phone,” YouTuber Irfan Junejo told Arab News.
“Now being able to play them at the click of a button is a bit magical for me,” he said. “I have been listening to Nusrat Fateh Ali Khan since my childhood. Now, the new generation is listening to him via Spotify. And everyone is able to relate to and connect with him irrespective of their age.”


Arshad Mahmud, a veteran Pakistani singer and music composer, stressed that the younger generation needs to know about the “monumental work” that the country’s musicians have produced. 
“Preservation and its introduction to the new generation is a very significant initiative,” Mahmud explained. “It will have a very good effect on [them]. At least, they [would] know what they are inheriting.”

 

 


Separated twice: An Afghan man’s life in Pakistan and the fear of losing home again

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Separated twice: An Afghan man’s life in Pakistan and the fear of losing home again

  • Lost as a child in Peshawar, Mohammad Rahim Khan built a life in Pakistan but remains undocumented
  • Deportation drive of ‘illegal’ foreigners exposes legal gaps around adoption, marriage, refugee status

ISLAMABAD: Mohammad Rahim Khan was five years old when he last saw his mother.

It was at the Hajji Camp bus stop in Pakistan’s northwestern city of Peshawar, more than four decades ago. His mother, an Afghan refugee fleeing war, had brought him across the Tari Mangal border in Kurram district and into Pakistan. While waiting at the crowded terminal, Khan wandered to a nearby toy shop. When he returned, she was gone.

He searched for her for two days. She never came back.

A local shopkeeper, Ali Muhammad, took pity on the child and brought him home, promising to help find his family. The temporary shelter became permanent. Khan grew up in Pakistan, adopted informally into the household, and never returned to Afghanistan.

Now 45, he lives on the outskirts of Islamabad in a modest two-room house, working as a daily wage laborer. But a nationwide deportation drive launched by Pakistan in 2023 has placed his entire life under threat.

Since November 2023, authorities have deported nearly 2 million Afghan nationals, targeting those without legal documentation. Khan, who has remained undocumented throughout his adult life, fears he may soon be among them.

“I spoke to my lawyer that I am very worried,” Khan told Arab News. “I love Pakistan.”

A FAMILY WITHOUT PAPERS

Ali Muhammad later married Khan to his daughter, Gul Mina. Together, they have six children, four daughters and two sons. Yet despite decades in Pakistan, Khan’s Afghan nationality continues to shadow the family.

Khan never held an Afghan refugee card, Afghan Citizen Card (ACC), Proof of Registration (POR), or any other formal documentation. His family assumed for decades that his informal adoption, marriage to a Pakistani citizen, and long residence would provide sufficient legal standing. They only sought legal advice when the deportation drive began threatening separation.

Without a Pakistani national identity card, his children cannot obtain Form-B, the birth registration document required for school enrolment.

“They [children] are told to get a Form-B,” Gul Mina told Arab News. “Otherwise, they will not go to school.”

Three of their daughters were forced to leave school after eighth grade.

Healthcare has also been affected. When Khan’s 13-year-old son, Ehsanullah, fractured his arm, a public hospital refused to issue a registration card without identity documents.

“Then I went to a [private clinic] in Chak Shahzad and got my treatment there,” Khan said.

The family has petitioned the Islamabad High Court to block his deportation. Lawyers say the case highlights how thousands of long-term residents fall through legal cracks created by Pakistan’s citizenship, refugee and documentation framework.

LEGAL GREY ZONE

Pakistan does not legally recognize Western-style adoption. Instead, it uses a guardianship system under the 1890 Guardians and Wards Act, aligning with Islamic principles that preserve lineage, so adopted children don’t inherit or change their family name but receive care, education and welfare through court-appointed guardianship.

“Because we don’t have a legal pathway for adoption per se, the adopted child does not get citizenship of the adopting parents automatically,” said Advocate Umer Ijaz Gillani, a legal expert on citizenship.

Years earlier, Khan’s father-in-law had offered to register him as his biological son to obtain identity documents, but Khan refused, calling the move fraudulent. Because Khan later married his father-in-law’s daughter, both he and his wife cannot legally list the same person as their father on official records, leaving them without a lawful workaround.

Marriage offers no certainty either. Pakistan’s Citizenship Act of 1951 grants citizenship to foreign women married to Pakistani men, but is silent on foreign husbands married to Pakistani women.

While higher courts have, at times, ruled in favor of such men, implementation has been inconsistent. In October 2025, the Supreme Court struck down a high court order that had directed authorities to grant citizenship to an Afghan man married to a Pakistani woman.

Even the Pakistan Origin Card (POC), a long-term residency document, remains difficult to secure.

“We have experienced that in the case of especially Afghan men who marry Pakistani women, the government authorities are often reluctant to recognize this right,” Gillani said.

According to submissions made by government officials in court, authorities have received at least 117 applications for nationality from Afghan men married to Pakistani women following directives issued by the Peshawar High Court, reflecting a broader pattern rather than isolated cases.

‘NO RELAXATION’

Officials say the deportation policy allows no exceptions.

“No relaxation has been granted by the government, including for those who’ve married to Pakistani citizens,” said Asmatullah Shah, the chief commissionerate for Afghan refugees.

“If they want to live here, they should go back and apply for a visa and then they can come here with valid documentation.”

Legal experts note that deportation would send Khan to Afghanistan despite having no known relatives there, and that returning legally would require obtaining an Afghan passport and a Pakistani visa, costs far beyond the means of a daily wage laborer.

For Khan’s mother-in-law, Husn Pari, who raised him for decades as her own son, the prospect is devastating.

“When I am not able to meet [Khan] for one day, my day does not pass,” she said. “His own mother, how much pain must she be in?”

For Khan, the fear of deportation echoes the trauma of his childhood.

“Before I was separated from my first mother,” he said. “The second time I will be separated from my second mother. This is very difficult for me.”