RIYADH: Topgolf Callaway Brands is set to open three driving range entertainment venues in the Kingdom under a partnership deal with Golf Saudi.
The facilities will open in Riyadh, Jeddah and the Eastern Province, with the possibility of more to follow in the future, according to a press statement.
Golf Saudi CEO Noah Alireza said: “Our partnership marks a pivotal moment for golf in Saudi Arabia. Our golf infrastructure has been rapidly evolving and this multi-brand deal with Topgolf Callaway Brands will accelerate the game we love across the whole ecosystem.
“We are confident that we’ve found the right long-term partner to leverage the fast developing sports and golf canvas in Saudi Arabia and to co-innovate to help shape the future of golf in Saudi and beyond.
“This partnership ladders back to Golf Saudi’s role in achieving the goals of Vision 2030,” Alireza said.
“We are driven by improving the lives and opportunities of all Saudis and expats living in the country. Opening Topgolf will not only get thousands of people into playing golf and enjoying the health and wellness benefits that come with that, but it will also bring hundreds of new jobs to young Saudis, which is another part of our ambitions of building a far-reaching and sustainable golf ecosystem in Saudi Arabia.”
As well as the entertainment venues, under the deal Golf Saudi will become the official distributor of Topgolf Callaway Brands equipment and clothing in the Kingdom.
Callaway Golf will also sponsor the country’s professional golfers and provide clothing for the men’s, women’s and junior national teams.