Saudi Arabia’s PIF revolutionizing e-mobility sector with $39bn investments: PwC official

Heiko Seitz, partner and global e-mobility leader at PwC, spoke to Arab News on the sidelines of the EV Auto Show in Riyadh. AN Photo
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Updated 18 September 2024
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Saudi Arabia’s PIF revolutionizing e-mobility sector with $39bn investments: PwC official

  • PIF is significantly facilitating finance streams to create a healthy eclectic vehicle value chain, said official
  • Challenges in Kingdom’s e-mobility sector include availability of new vehicles and lack of charging infrastructure, he added

RIYADH: Saudi Arabia’s sovereign wealth fund is spearheading the growth of the e-mobility sector in the Kingdom with a planned $39 billion investment, according to an expert. 

Speaking to Arab News on the sidelines of the EV Auto Show in Riyadh on Sept. 17, Heiko Seitz, partner and global e-mobility leader at PwC, said the Public Investment Fund is significantly facilitating finance streams to create a healthy eclectic vehicle value chain. 

“Between now and 2030, the PIF ecosystem will invest a total of approximately $39 billion in the creation of an entire new industry. We will see half of that capital going to the creation of (an) EV manufacturing ecosystem, one quarter going into battery manufacturing and supply chain, and another quarter into parts and chips etc,” said Seitz. 

He added: “We see that there is a national effort to build an industry from scratch. It is quite spectacular and fascinating to see how a country is able, in such a short time, to partner up with leading companies globally, and bring the best of the world to the Kingdom, and therefore starting their own success journey from scratch.” 

During the talk, Seitz also highlighted some of the main challenges Saudi Arabia is facing in the e-mobility sector, which include the availability of new vehicles and the lack of charging infrastructure. 

“Approximately 30 percent of all the cars being offered for sale currently in Europe are battery electric. Here in the Middle East, it’s only approximately 7 percent, so there are lots of vehicle models that could be sold here, but they’re not yet. And that obviously limits the choice for the customer,” said Seitz.

The PwC official added that the issues surrounding charging infrastructure will be resolved soon, as companies including Electric Vehicle Infrastructure Co., also known as EVIQ, are ramping up charging stations in the Kingdom. 

In May, EV maker Lucid, backed by the PIF, signed a memorandum of understanding with EVIQ to facilitate the activation of high-speed public charging infrastructure in Saudi Arabia. 

“We see that there are lots of announcements of big companies like EVIQ starting to build the ecosystem, and I’m quite optimistic that we’re going to have a very bright future for electric mobility in the region,” added Seitz. 

The PwC official further highlighted that the costs of electric vehicles are coming down globally, and it is slowly becoming as affordable as an internal combustion engine vehicle. 

“In Saudi Arabia, we see that it is almost actually equally affordable to drive an EV as a commercial fleet operator than it is to drive the equivalent combustion engine vehicle. For the end customer, it is still a little bit more expensive because fleet customers always get better discounts,” he said. 

He added that the prices of EVs in Saudi Arabia will come down further, with the entry of new car brands into the Kingdom. 

“What we see now is that with more vehicle brands coming to the Kingdom to compete, there is going to be a price war, just like we have seen this price war unfold in Europe,” said Seitz. 

He added: “I’m very confident that over the next years, possibly, already over the next months, prices will come down significantly, just like we’ve seen in Europe, where it’s already 15 percent cheaper without subsidies to drive a battery electric vehicle compared to the combustion engine car.” 

Citing a recent survey conducted by PwC, Seitz said that 40 percent of the Saudi population is interested in buying an electric vehicle in the next three to four years. 

“With more models coming to the market and with Lucid and Seer, (and) other local Saudi brands bringing the east to the market, I don’t see anything that should stop the customer from going all-electric,” he said. 

The PwC official also lauded Saudi Arabia’s efforts in promoting green techniques in mobility, despite being an oil-rich nation.

He said: “Twenty-four percent of global carbon dioxide emissions come from the transport sector. So if we’re serious about making our future greener and cleaner, we have to decarbonize mobility now.”

Seitz praised Saudi Arabia for its “fabulous, green electricity agenda,” adding: “We expect that by 2035, the entire mobility transport, the entire mobility energy demand and much more will be fully fueled by green energy based on solar power. So, here the Kingdom actually shows that you don’t only electrify, you can also decarbonize mobility in an oil-rich country.” 


Saudi Arabia, Japan trade rises 38% between 2016 and 2024, minister says

Updated 11 January 2026
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Saudi Arabia, Japan trade rises 38% between 2016 and 2024, minister says

RIYADH: Trade between Saudi Arabia and Japan has increased by 38 percent between 2016 and 2024 to reach SR138 billion ($36 billion), the Kingdom’s investment minister revealed.

Speaking at the Saudi-Japanese Ministerial Investment Forum 2026, Khalid Al-Falih explained that this makes the Asian country the Kingdom’s third-largest trading partner, according to Asharq Bloomberg.

This falls in line with the fact that Saudi Arabia has been a very important country for Japan from the viewpoint of its energy security, having been a stable supplier of crude oil for many years.

It also aligns well with how Japan is fully committed to supporting Vision 2030 by sharing its knowledge and advanced technologies.

“This trade is dominated by the Kingdom's exports of energy products, specifically oil, gas, and their derivatives. We certainly look forward to the Saudi private sector increasing trade with Japan, particularly in high-tech Japanese products,” Al-Falih said.

He added: “As for investment, Japanese investment in the Kingdom is good and strong, but we look forward to raising the level of Japanese investments in the Kingdom. Today, the Kingdom offers promising opportunities for Japanese companies in several fields, including the traditional sector that links the two economies: energy.”

The minister went on to note that additional sectors that both countries can also collaborate in include green and blue hydrogen, investments in advanced industries, health, food security, innovation, entrepreneurship, among others.

During his speech, Al-Falih shed light on how the Kingdom’s pavilion at Expo 2025 in Osaka achieved remarkable success, with the exhibition receiving more than 3 million visitors, reflecting the Japanese public’s interest in Saudi Arabia.

“The pavilion also organized approximately 700 new business events, several each day, including 88 major investment events led by the Ministry of Investment. Today, as we prepare for the upcoming Expo 2030, we look forward to building upon Japan’s achievements,” he said.

The minister added: “During our visit to Japan, we agreed to establish a partnership to transfer the remarkable Japanese experience from Expo Osaka 2025 to Expo Riyadh 2030. I am certain that the Japanese pavilion at Expo Riyadh will rival the Saudi pavilion at Expo Osaka in terms of organization, innovation, and visitor turnout.”

Al-Falih also shed light on how Saudi-Japanese relations celebrated their 70th anniversary last year, and today marks the 71st year of these relations as well as how they have flourished over the decades, moving from one strategic level to an even higher one.