Siemens Mobility names CEO for Saudi Arabia

Frank Hagemeier.
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Updated 15 September 2024
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Siemens Mobility names CEO for Saudi Arabia

Siemens Mobility, a provider of rail transport solutions, has appointed Frank Hagemeier as the new CEO for Saudi Arabia. Previously serving as the CEO of Siemens Mobility Division in the Netherlands and China, Hagemeier brings a wealth of experience and expertise to his new role.
As CEO, Hagemeier will be responsible for the strategic planning and business development of Siemens Mobility’s products and services in Saudi Arabia. His leadership and strategic vision will be crucial in enhancing the company’s growth and strengthening its position as a key player in the region.
Léon Soulier, CEO of Siemens Mobility Middle East Africa, said: “We are delighted to appoint Frank Hagemeier as the new CEO of Siemens Mobility for Saudi Arabia. Frank’s extensive operational expertise and strong leadership abilities will be instrumental in delivering advanced and sustainable transportation solutions for Saudi Arabia. The country is developing at a remarkable pace, and Frank’s experience in international mobility projects, along with his long-term experience at Siemens, will be invaluable in supporting Saudi Arabia’s ambitious goals.”
Following his university graduation, Hagemeier began his transportation career in the aviation industry with Fokker Aircraft. He subsequently worked in various management positions for different traffic- and transportation-related companies. In 2012, he joined Siemens as Mobility CEO for the Netherlands and further expanded his global experience while serving as CEO of the Siemens Mobility Division in China from 2016 to 2018. While there, his main responsibility was to strengthen Siemens’ positions in the huge Chinese high-speed and metro markets. Following his term in China, he relocated to Germany and held a number of management positions at the Siemens Mobility headquarters.
Siemens Mobility has established a significant footprint in Saudi Arabia since 2006 with 18 years of transformative contributions to the region’s transportation infrastructure. Among other projects, the company implemented the first European Train Control System project in the GCC for the East-West Rail Line providing passenger and freight transport between Riyadh and Dammam. Furthermore, the company’s involvement in the Haramain High-Speed Rail project underscores its commitment to pioneering high-speed rail solutions in the region.

Siemens Mobility has also played a pivotal role in the Al-Mashaaer Al-Mugaddassah Metro line, contributing to its electrification and a range of services. Currently, Siemens Mobility is part of the largest greenfield metro project in the region and one of the largest globally, constructing Lines 1 and 2 for Riyadh Metro as part of the BACS consortium.

 


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.