Who’s Who: Rabah Al-Shemaisi, SG of Media and Awareness Committee at Saudi Banks
Updated 11 September 2024
Arab News
Rabah Al-Shemaisi has been the secretary-general of the Media and Awareness Committee at Saudi Banks since 2021.
Under her leadership, the committee has made significant contributions to the banking sector.
It was established in 2006 under the guidance of the Saudi Central Bank to enhance banking culture within Saudi society.
Al-Shemaisi is the first Saudi woman to occupy the role. Her primary focus is to promote financial literacy and banking awareness across various societal sectors.
In her capacity as secretary-general, she manages the committee’s operations, organizes awareness campaigns, forges partnerships with governmental and private entities, and engages with the media on important banking topics.
Before her current role, Al-Shemaisi was director of marketing for Visa International in Saudi Arabia in 2020, breaking new ground as the first Saudi woman in the position.
During her tenure, she developed strong relationships with Saudi banks and played a crucial role in executing marketing initiatives that contributed to the brand’s growth in the region.
Al-Shemaisi’s commitment to strategic marketing and corporate communications in the banking industry has been evident throughout her career.
She previously served as marketing manager at Al-Rajhi Bank in 2019 and contributed her expertise at Banque Saudi Fransi in 2017.
Her professional journey began at Emirates NBD in 2011.
Al-Shemaisi holds a bachelor’s degree in languages and translation from King Saud University in Riyadh.
Absher Hackathon finalists highlight scale of Saudi tech talent
World’s largest hackathon underscores growing national enthusiasm for tech innovation
Updated 14 December 2025
Ghadi Joudah
RIYADH: Saudi Arabia’s push to position itself as a global hub for digital innovation was on display this weekend as the Absher Tuwaiq Hackathon 2025 — billed as the world’s largest hackathon — concluded with the announcement of finalist teams competing for prizes totaling SR1 million ($266,000).
The three-day hackathon, organized by the Ministry of Interior in partnership with Tuwaiq Academy, brought together innovators from across the Kingdom to develop digital solutions aligned with the ministry’s digital transformation goals.
The finalist teams recognized for their projects were: Shadow, Wusool, Watheeq , Tanabbah, HRS, Ikhlaa, Amal, Mustabiq, Al‑Dahna, Inspire, Saqour Al‑Watan, Thaqib, Sawt Al‑Mustaqbal, Manee, and YS Advance International.
The finalists were announced at the end of the three-day Absher Tuwaiq Hackathon organized by the Ministry of Interior in partnership with Tuwaiq Academy. (AN photo/Supplied)
In addition to cash prizes, the competition offered SR450,000 in support from the National Technology Development Program, along with incubation opportunities at Invi Lab to help teams turn prototypes into market-ready products.
Tariq Al‑Hamid, official spokesperson for the Absher Conference, told Arab News that the hackathon has generated strong momentum nationwide.
This year’s event included more than 4,000 participants from all regions of the Kingdom — “a reflection of the growing national enthusiasm for digital innovation,” he said.
HIGHLIGHT
The Absher Tuwaiq Hackathon brought together innovators from across the Kingdom to develop digital solutions aligned with the ministry’s digital transformation goals.
According to Al‑Hamid, the 2025 event was structured around four specialized tracks: digital identity and security applications; artificial intelligence for predictive and proactive security; Internet of Things applications supporting field operations; and innovations to enhance or expand services on the Absher Platform.
Tariq Al-Hamid (center) said that the hackathon’s impact extends beyond prize money. (Supplied)
He added that this focused approach allowed participants “to present high‑quality ideas and advanced prototypes at levels comparable to international competitions.”
Participants also took part in more than 80 training programs delivered by global partners including Google Cloud, Meta, NVIDIA, and Huawei, an experience Al-Hamid said significantly strengthened both the competition and participants’ skills.
Al-Hamid said that the hackathon’s impact extends beyond prize money. “More important than the cash reward is the opportunity to turn creative ideas into real products that make an impact on citizens, residents, and visitors.”
Standout participants often attract the attention of leading national technology companies seeking new talent, he added.
Participation was open to individuals and teams from across Saudi Arabia, from high school students to industry professionals, highlighting the inclusivity of the event and the breadth of the Kingdom’s innovation ecosystem.
The hackathon forms part of the wider Absher Tuwaiq initiative, a core pillar of the upcoming Absher Conference 2025, which will empower more than 100,000 participants across seven technical tracks in 16 cities, in partnership with 20 local and international organizations.
The conference, organized by the Ministry of Interior and Tuwaiq Academy, sponsored by Elm Company and held in strategic partnership with the Saudi Data and Artificial Intelligence Authority, will take place in Riyadh from Dec. 17 -19.
The event will showcase national digital innovations and reinforce Saudi Arabia’s role in global technology.
