New Pizza Hut concept stores in China help frugal diners save

People walk past a Pizza Hut Wow restaurant at a shopping mall in Shenzhen, Guangdong province, China September 6, 2024. (REUTERS)
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Updated 06 September 2024
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New Pizza Hut concept stores in China help frugal diners save

SHENZHEN: Fast food giant Pizza Hut is adapting to China’s sluggish economy by opening stores that offer smaller, cheaper versions of its favorites to attract cost-conscious diners, a strategy its parent Yum China is also using for other brands.
In the busy Bao An District of Shenzhen, a small lunchtime queue stood outside the recently opened Pizza Hut Wow store, which sells smaller pepperoni pizza servings for 29 yuan ($4), pastas for around 15 yuan, and a steak for 35 yuan, all priced significantly less than at traditional Pizza Hut restaurants.
“China’s catering industry is very competitive right now, but we’re trying to be innovative,” a Pizza Hut Wow spokesperson said. “This kind of store is more for individuals, like a small plate of tapas. In the past, Pizza Hut has been set up for families sharing.”
The first Pizza Hut Wow store opened in Guangzhou in May and there are now more than 100 around the country, with a target of 200 by the end of the year, Yum China said.
The company, which operates 10,931 KFC stores and 3,504 Pizza Hut stores, has also been experimenting with smaller store formats for KFC and rolling out more KCOFFEE kiosks to capitalize on a growing demand for cut-price coffee in China.
During a recent post-earnings call with analysts, Joey Wat, Yum China’s CEO, said Pizza Hut Wow and KCOFFEE “showed great future potential.”
According to independent food and beverage analyst Zhu Danpeng, large chains like Yum China-operated KFC and McDonald’s, which last year bought back a larger share of its China business, are among those best placed to win in the current low-cost environment.
“Pizza Hut is entering a price level that they didn’t cover in the past, I think it’s the right thing to do,” he said.
“The winner will be highly cost-effective, with a good service system. Its supply chain must be very mature. If you are not a big company you won’t be able to have these resources.”
Restaurant owners across China cheered the end of draconian COVID restrictions in late 2022, hoping that would lead to a bounceback in business, but more than 18 months later, job uncertainty, a slowing economy and weak consumer sentiment have hit the sector hard.
According to the Beijing Statistics Bureau, profits in the city’s catering business sector, which includes restaurants, dropped by 88 percent in the first half of 2024, compared to the same period last year. In Shanghai, revenue for the hospitality industry, which also groups restaurants, decreased by 2.6 percent year-on-year, with overall operating profit turning negative.
Last week, stalwart Taiwanese dumpling chain Din Tai Fung said it would close more than a dozen outlets in mainland China. According to catering industry news outlet Canguanju, those closures will add to more than a million food and beverage outlets shutting shop across the country in the first half of 2024.


Japan’s traditional kimonos are being repurposed in creative and sustainable ways

Updated 20 February 2026
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Japan’s traditional kimonos are being repurposed in creative and sustainable ways

  • A genuine silk kimono, which literally means ‘worn thing,’ lasts a hundred years or more
  • In a Japanese family, it’s handed down over generations like heirloom jewelry, artworks and military medals

TOKYO: The kimono, that elaborate, delicate wrap-around garment worn by geisha and samurai from centuries back, is getting a vibrant remake, appreciated these days for a virtue that’s more relevant than ever: sustainability.
A genuine silk kimono, which literally means “worn thing,” lasts a hundred years or more. In a Japanese family, it’s handed down over generations like heirloom jewelry, artworks and military medals.
It never goes out of style.
The design of the kimono and accompanying “obi” sash has remained basically the same since the 17th century Edo period depicted in Akira Kurosawa samurai movies.
But today, some people are taking a different creative approach, refashioning the traditional kimono, and also taking apart and resewing them as jackets, dresses and pants.
“I noticed that a lot of beautiful kimono is just sleeping in people’s closets. That’s such a waste,” said Mari Kubo, who heads a kimono-remake business called K’Forward, pronounced “K dash forward.”
Hers is among a recent surge in such services, which also turn old kimono into tote bags and dolls.
The most popular among Kubo’s products are “tomesode,” a type of formal kimono that is black with colorful, embroidered flowers, birds or foliage at the bottom.
She also creates matching sets, or what she calls “set-ups.” A tomesode is turned into a jacket with its long, flowing sleeves intact, and its intricate patterns placed at the center in the back. She then takes a kimono with a matching pattern to create a skirt or pants to go with the top. Sometimes, an obi is used at the collar to add a pop of color.
Kubo said many of her customers are young people who want to enjoy a kimono without the fuss.
A remade kimono at K’Forward can cost as much as 160,000 yen ($1,000) for a “furisode,” a colorful kimono with long sleeves meant for young unmarried women, while a black tomesode goes for about 25,000 yen ($160).
Reuse and recycle
What Tomoko Ohkata loves most about the products she designs using old kimonos is that she doesn’t have to live with a guilty conscience, and instead feels she is helping solve an ecological problem.
“I feel the answer was right there, being handed down from our ancestors,” she said.
Recycling venues in Japan get thousands of old kimonos a day as people find them stashed away in closets by parents and grandparents. These days, Japanese generally wear kimonos just for special occasions like weddings. Many women prefer to wear a Western-style white wedding dress rather than the kimono, or they wear both.
Many of Ohkata’s clientele are people who have found a kimono at home and want to give it new life. They care about the story behind the kimono, she added.
Her small store in downtown Tokyo displays various dolls, including a figure of an emperor paired with his wife, who are traditionally brought out for display in Japanese homes for the Girls’ Day festival every March 3. Her dolls, however, are exquisitely dressed in recycled kimonos, tailored in tiny sizes to fit the dolls. They sell for 245,000 yen ($1,600) a pair.
The art of putting on a kimono
The original old-style kimono is also getting rediscovered.
“Unlike the dress, you can arrange it,” says Nao Shimizu, who heads a school in Japan’s ancient capital of Kyoto that teaches people how to wear a kimono and how to carry oneself while wearing it.
“In half a year, you can learn how to do it all by yourself,” she said, briskly demonstrating several ways to tie the obi to express different moods, from playful to understated.
Besides its durability, said Shimizu, that versatility also makes the kimono sustainable.
Younger Japanese are taking a more relaxed view, wearing a kimono with boots, for instance, she laughed. Traditionally, kimono is worn with sandals called “zori.”
Although it requires some skill to put on a kimono in the traditional way, one can take lessons from teachers like Shimizu, like learning a musical instrument. Professional help is also available at beauty parlors, hotels and some shops.
Most Japanese might wear a kimono just a few times in their lives. But wearing one is a memorable experience.
Sumie Kaneko, a singer who plays the traditional Japanese instruments koto and shamisen, often performs wearing flashy dresses made of recycled kimonos. The idea of sustainability is deeply rooted in Japanese culture, she says, noting that the ivory and animal hide used in her musical instruments are now hard to obtain.
She calls it “the recycling of life.”
“The performer breathes new life into them,” says the New York-based Kaneko.
“In the same way, a past moment — and those patterns and colors that were once loved — can come back to life.”