RIYADH: The Saudi Red Sea Authority has launched a campaign to support coastal tourism.
The “More Than a Sea” campaign highlights the authority’s contributions to tourism through four key pillars: Regulation, sustainability, attracting investment and promoting tourism in the Red Sea.
It highlights the authority’s regulatory role, including setting policies, issuing licenses and preparing infrastructure for marine tourism activities, the Saudi Press Agency reported.
The authority has issued seven new regulations in partnership with relevant entities to oversee coastal tourism in Saudi Arabia.
“More Than a Sea” highlights the investment potential of the Red Sea, showcasing its 1,800 km coastline, 7 million residents, diverse landscapes and rich cultural heritage.
The campaign promotes activities such as cruises, yachts, diving, snorkeling and beach outings.
It also highlights efforts to protect the marine environment by collaborating with public and private bodies to develop mechanisms for environmental protection, enhance the blue economy, preserve natural resources and manage marine waste.
The Red Sea coast features more than 150 beaches, 1,000 islands, and 130 cultural and natural sites. It boasts more than 20 blue holes, 500 diving sites, and diverse cultural traditions and cuisine.
Aligned with Saudi Vision 2030, the authority aims to contribute SR85 billion ($22.6 billion) to gross domestic product, increase spending to SR123 billion, and create 210,000 jobs by 2030, diversifying Saudi Arabia’s non-oil income sources.
