Monsha’at revolutionizing SME landscape in Saudi Arabia

The authority, also known as Monsha’at, ushered in a wave of initiatives this year, including strong efforts to boost financing for small and medium enterprises in the Kingdom. (File/SPA)
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Updated 01 September 2024
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Monsha’at revolutionizing SME landscape in Saudi Arabia

  • Strengthening the SME sector is crucial for Saudi Arabia, as the Kingdom is currently pursuing its economic diversification journey
  • Monsha’at aims to increase the SME contribution to Saudi Arabia’s gross domestic product to 35 percent by the end of this decade

RIYADH: As Saudi Arabia continues its economic diversification journey, the General Authority for Small and Medium Enterprises continues to spearhead several initiatives designed to propel the growth of the Kingdom’s private sector.

The authority, also known as Monsha’at, ushered in a wave of initiatives this year, including strong efforts to boost financing for small and medium enterprises in the Kingdom, along with other programs aimed at strengthening entrepreneurship culture among Saudi citizens.

In February, a report released by the authority revealed that the number of SMEs in Saudi Arabia reached 1.3 million by the end of 2023, representing a quarter-on-quarter rise of 3.1 percent.

Monsha’at, at that time, said that this growth in the number of SMEs was driven by robust public investment, strong entrepreneurial drive, and the region’s leading venture capital investments.

Strengthening the SME sector is crucial for Saudi Arabia, as the Kingdom is currently pursuing its economic diversification journey by reducing its dependence on oil.

With its various initiatives, Monsha’at aims to increase the SME contribution to Saudi Arabia’s gross domestic product to 35 percent by the end of this decade. The report also added that the Riyadh Expo in 2030 is also expected to be a major boon for Saudi SMEs.

“SMEs across the ecosystem will also benefit from nearly $1 trillion being invested in Riyadh over the next seven years, especially firms that prioritize sustainability, innovation, and creativity in sync with broader diversification efforts led by Vision 2030,” said Monsha’at in the report.

Here are some of the significant developments and initiatives undertaken by Monsha’at this year.

Financing initiatives

In May, Monsha’at signed a memorandum of understanding with Saudi Arabia’s Social Development Bank, allowing the authority to join the bank’s Entrepreneurs Program – a financing product aimed at supporting the assets and operating costs of new business entities in the Kingdom.

According to a Saudi Press Agency report published at that time, Monsha’at will work to provide training and advisory services to further empower entrepreneurs who benefit from the bank’s entrepreneurs program through support centers in Riyadh, Madinah, Jeddah, and Alkhobar.

Under the terms of the agreement, SDB will work to process the submitted lending applications and make the appropriate decisions regarding them.

In July, another report by Saudi Arabia’s SME Bank noted that it provided SR1 billion ($270 billion) to micro, small, and medium-sized enterprises in the Kingdom from its launch in December 2022 until January 2024.

“The leadership of Saudi Arabia acknowledges the vital role that SMEs play, as they constitute 99 percent of the Kingdom’s businesses. Various initiatives have been put in place to further catalyze their growth,” said Abdulrahman bin Mohammed bin Mansour, acting CEO of the SME Bank at that time.

Another report released by the Saudi Central Bank in June revealed that credit facilities provided by SMEs in the Kingdom surged by 16 percent in the first three months of this year to SR293.43 billion, compared to the same period in 2023.

Supporting entrepreneurship

In 2024, Monsha’at also conducted various programs aimed at strengthening entrepreneurship in Saudi Arabia.

In January, the authority said that it concluded an e-commerce tour across 14 cities and provinces across different regions of the Kingdom, which witnessed the signing of multiple agreements to foster entrepreneurial culture in the e-commerce sector.

In a press statement, Monsha’at revealed that it aimed to support and empower entrepreneurs to benefit from the services and facilities provided by relevant entities, along with promoting the culture of entrepreneurship in the e-commerce sector.

“The tour provided exclusive services and offers to entrepreneurs in all targeted regions to support their entrepreneurial projects and encourage growth by leveraging the opportunities and potentials offered in the field of e-commerce,” said the authority in a statement.

During the tour, Monsha’at signed two cooperation agreements with the M5azn e-store platform and Paydo company, with the goal of supporting and developing the entrepreneurial environment in the e-commerce sector.

“The challenges faced by entrepreneurs in the e-commerce field were addressed, and suitable solutions were provided to overcome them. Furthermore, the tour included diverse training programs on various fields and topics related to the world of e-commerce,” said the authority in a statement at that time.

In the same month, Monsha’at also launched the University Entrepreneurship Council, an initiative aimed at promoting entrepreneurship in Saudi universities.

“The Council aims to promote entrepreneurship in Saudi universities, by analyzing and studying the current situation and discussing ways to spread the culture of entrepreneurship in the university environment and exchanging ideas and experiences that will support university entrepreneurship projects and activate their role in shaping and building the local economic system,” said Monsha’at.

The authority added that this initiative comes within the framework of its efforts to “support and emphasize the entrepreneurial environment in the university sector in the Kingdom, with the aim of enabling and developing the Kingdom’s economy, promoting sustainability in entrepreneurial projects, and addressing all the challenges that entrepreneurs may encounter.”

In January, Monsha’at also launched a guide for establishing commercial innovation centers in Saudi Arabia.

Through this guide, the authority aims to support entrepreneurs and SMEs owners in understanding the necessary steps to establish innovation centers in the Kingdom.

“The guide includes a collection of success stories from local and international entities in the field of establishing innovation centers. These stories have contributed to the establishment and market entry of startups, thus creating new jobs in the market by offering tools, necessary technologies, training, development, and providing consultations and guidance,” said Monsha’at.

In February, the authority organized “Tomoh Wednesday” in collaboration with energy giant Saudi Aramco, aimed at establishing an entrepreneurial environment and building professional relationships, as well as identifying the most prominent challenges that “Tomoh” enterprises may encounter.

VC funding continues to flow for Saudi startups

A report from Magnitt indicated that venture capital funding continued to flow for startups in Saudi Arabia, despite the Middle East and North Africa region witnessing a dip in this sector.

According to this report, Saudi Arabia ranked first in the MENA region for total venture capital funding at $1.33 billion in 2023, representing a rise of 33 percent compared to the same period in 2022.

This trend continued in the first quarter of this year, as venture capital funding to startups in Saudi Arabia hit $240 million.

Monsha’at, in its February report, noted that investment-friendly public policies have played a crucial role in attracting start-ups to establish their bases in the Kingdom.

The authority also added that significant deals involving Tabby, Tamara, Nana, and Floward have propelled fintech and e-commerce to the forefront, with these sectors experiencing 170 percent year-on-year funding growth.


What MENA’s wild 2025 funding cycle really revealed  

Updated 26 December 2025
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What MENA’s wild 2025 funding cycle really revealed  

RIYADH: The Middle East and North Africa startup funding story in 2025 was less a smooth arc than a sequence of sharp gears: debt-led surges, equity-led recoveries, and periodic quiet spells that revealed what investors were really underwriting.   

By November, the region had logged repeated bursts of activity — culminating in September’s $3.5 billion spike across 74 deals — yet the year’s defining feature was not just the size of the peaks, but the way capital repeatedly clustered around a handful of markets, instruments, and business models.  

Across the year’s first eleven months, funding totals swung dramatically: January opened at $863 million across 63 rounds but was overwhelmingly debt-driven; June fell to just $52 million across 37 deals; and September reset expectations entirely with a record month powered by Saudi fintech mega facilities.   

The net result was a market that looked expansive in headline value while behaving conservatively in underlying risk posture — often choosing structured financing, revenue-linked models, and geographic familiarity over broad-based, late-stage equity appetite.  

Debt becomes the ecosystem’s shock absorber  

If 2024 was about proving demand, 2025 was about choosing capital structure. Debt financing repeatedly dictated monthly outcomes and, in practice, became the mechanism that let large platforms keep scaling while equity investors stayed selective.  

Founded in 2019 by Osama Alraee and Mohamed Jawabri, Lendo is a crowdlending marketplace that connects qualified businesses seeking financing with investors looking for short-term returns. Supplied

January’s apparent boom was the clearest example: $863 million raised, but $768 million came through debt financing, making the equity picture almost similar to January 2024.   

The same pattern returned at larger scale in September, when $3.5 billion was recorded, but $2.6 billion of that total was debt financing — dominated by Tamara’s $2.4 billion debt facility alongside Lendo’s $50 million debt and Erad’s $33 million debt financing.    

October then reinforced the playbook: four debt deals accounted for 72 percent of the month’s $784.9 million, led by Property Finder’s $525 million debt round.    

By November, more than half the month’s $227.8 million total again hinged on a single debt-backed transaction from Erad.   

Tamara was founded in 2020 by Abdulmajeed Alsukhan, Turki Bin Zarah, and Abdulmohsen Albabtain, and offers buy-now-pay-later services. Supplied

This isn’t simply ‘debt replacing equity.’ It is debt acting as a stabilizer in a valuation-reset environment: late-stage businesses with predictable cash flows or asset-heavy models can keep expanding without reopening price discovery through equity rounds.  

A two-speed geography consolidates around the Gulf  

The regional map of venture capital in 2025 narrowed, widened, then narrowed again — but the center of gravity stayed stubbornly Gulf-led.    

Saudi Arabia and the UAE alternated at the top depending on where mega deals landed, while Egypt’s position fluctuated between brief rebounds and extended softness.  

In the first half alone, total investment reached $2.1 billion across 334 deals, with Saudi Arabia accounting for roughly 64 percent of capital deployed.   

Saudi Arabia’s rise was described as ‘policy-driven,’ supported by sovereign wealth fund-backed VC activity and government incentives, with domestic firms such as STV, Wa’ed Ventures, and Raed Ventures repeatedly cited as drivers.   

Erad co-founders (left to right): Faris Yaghmour, Youssef Said, Salem Abu Hammour, and Abdulmalik Almeheini. Supplied

The UAE still posted steady growth in the first half — $541 million across 114 startups, up 18 percent year-on-year — but it increasingly competed in a market where the largest single cheques were landing elsewhere unless the Emirates hosted the region’s next debt mega round.  

The concentration became stark in late-year snapshots. In November, funding was ‘tightly concentrated in just five countries,’ with Saudi Arabia taking $176.3 million across 14 deals and the UAE $49 million across 14 deals, while Egypt and Morocco each sat near $1 million and Oman had one undisclosed deal.    

Even in September’s record month, the top two markets — Saudi with $2.7 billion across 25 startups and the UAE with $704.3 million across 26 startups — absorbed the overwhelming majority of capital.  

A smaller but notable subplot was the emergence of ‘surprise’ markets when a single deal was large enough to change rank order.   

Iraq briefly climbed to third place in July on InstaBank’s $15 million deal, while Tunisia entered the top three in June entirely via Kumulus’ $3.5 million seed round.   

These moments mattered less for the totals than for what they suggested: capital can travel, but it still needs an anchor deal to justify attention.  

Events, narrative cycles, and the ‘conference effect’  

2025 also showed how regional deal flow can bunch around events that create permission structures for announcements.   

February’s surge — $494 million across 58 deals — was explicitly linked to LEAP 2025, where ‘many startups announced their closed deals,’ helping push Saudi Arabia to $250.3 million across 25 deals.  

September’s leap similarly leaned on Money20/20, where 15 deals were announced and Saudi fintechs dominated the headlines.  

This ‘conference effect’ does not mean deals are created at conferences, but it does change the timing and visibility of closes.   

Sector leadership rotates, but utility wins  

Fintech retained structural dominance even when it temporarily lost the top spot by value.   

It led January on the back of Saudi debt deals; dominated February with $274 million across 15 deals; remained first in March with $82.5 million across 10 deals; topped the second quarter by capital raised; and reclaimed leadership in November with $142.9 million across nine deals — again driven by a debt-heavy transaction.   

Even when fintech fell to ninth place by value in October with $12.5 million across seven rounds, it still remained ‘the most active sector by deal count,’ a sign of persistent baseline demand.  

Proptech was the year’s other headline sector, but its peaks were deal-specific. Nawy’s $75 million round in May helped propel Egypt to the top that month and pushed proptech up the rankings.   

Property Finder’s debt round in October made proptech the month’s top-funded sector at $526 million. In August, proptech led with $96 million across four deals, suggesting sustained investor appetite for real-estate innovation even beyond the megadeal.   

Outside fintech and proptech, the year offered signals rather than dominance. July saw deeptech top the sector charts with $250.3 million across four deals, reflecting a moment of investor appetite for IP-heavy ventures.   

AI repeatedly appeared as a strategic narrative — especially after a high-profile visit by US President Donald Trump alongside Silicon Valley investors and subsequent GCC AI initiatives — yet funding didn’t fully match the rhetoric in May, when AI secured just $25 million across two deals.   

By late year, however, expectations were already shifting toward mega rounds in AI and the industries built around it, positioning 2025 as a runway-building year rather than a breakout year for AI funding in the region.  

Stage discipline returns as valuations reset  

In 2025, MENA’s funding landscape tried to balance two priorities: sustaining early-stage momentum while selectively backing proven scale. Early-stage rounds dominated deal flow. October saw 32 early-stage deals worth $95.2 million, with just one series B at $50 million. November recorded no later-stage rounds at all, while even September’s record month relied on 55 early-stage startups raising $129.4 million.  

When investors did commit to later stages, the cheques were decisive. February featured Tabby’s $160 million series E alongside two $28 million series B rounds, while August leaned toward scale with $112 million across three series B deals. Late-stage equity was not absent — it was episodic, appearing only when scale economics were defensible. 

Hosam Arab, CEO of Tabby. File

B2B models remained the default. In the first half, B2B startups raised $1.5 billion, or 70 percent of total funding, driven by clearer monetisation and revenue visibility.  

The gender gap remained structural. Despite isolated spikes, capital allocation continued to overwhelmingly favour male-led startups.  

What 2025 actually said about 2026  

Taken together, 2025 looked like a year of capital market pragmatism. The region demonstrated capacity for outsized rounds, but much of that capacity ran through debt, a handful of megadeals, and a narrow set of markets — primarily Saudi Arabia and the UAE.   

Early-stage deal flow stayed active enough to keep the pipeline moving, even as growth-stage equity became intermittent and increasingly selective.   

By year-end, the slowdown seen in November read less like a breakdown than a deliberate pause: a market in consolidation mode preserving firepower, waiting for clearer valuation anchors and the next wave of platform-scale opportunities.   

If 2025 was about proving the region can absorb large cheques, 2026 is shaping up to test where those cheques will go — especially as expectations build around AI-led mega rounds and the industries that will form around them.