ISLAMABAD: Google on Wednesday launched two new programs to support Pakistan’s gaming and app industry by teaching local developers how to create high-quality games, Pakistani state-run media reported.
The two programs include Game Design Masterclass and Google Ads Academy, which have been introduced across major Pakistani cities to train the country’s talented game developers as part of a six-month initiative.
The programs were launched at a Google-hosted tech event, Think Apps 2024, in the eastern city of Lahore that brought together nearly 350 of Pakistan’s top developers alongside global industry leaders and experts.
The event focused on empowering developers to harness artificial intelligence (AI) to drive innovation, growth and sustainability in the expanding app industry in the South Asian country, the state-run APP news agency reported.
“Pakistan’s app and gaming industry has a high potential for long-term future growth,” Google Director for Pakistan Farhan Qureshi was quoted as saying. “Several Pakistani studios are leading the charge in mobile app development, such as Vyro.”
He said AI, Hazel Mobile, Games District, GeniTeam, and Finz Games were consistently generating millions of downloads daily, employing hundreds of Pakistanis, and garnering global attention.
Pakistan could achieve a $6.6 billion annual increase in revenue potential by 2030 by focusing on digital exports, with the gaming and app industry identified as one of the key growth opportunity areas, according to a recent report by Access Partnership, a global technology-focused public policy consultancy firm.
Pakistan’s gaming and app industry has demonstrated impressive growth, including a compound annual growth rate (CAGR) of 32 percent in global downloads of locally-made apps from 2018 to 2023, in recent years, the APP reported. The industry remained resilient as in-app purchase (IAP) revenue soared by 50 percent when overall app downloads dipped slightly in 2023, placing the country at number 17 globally.
Qureshi said Google aimed to help Pakistani developers create exceptional games and apps, drive profitability and build sustainable businesses by providing access to its AI-powered products and resources.
“This will subsequently unlock the opportunity to improve the country’s economy through digital export proceeds and provide high-value employment,” he said. “Google remains dedicated to investing in Pakistan’s developer ecosystem and supporting its journey to global success.”
Different Google programs like the Google Ads Academy and ‘Google App Academy’ have reached over 800 participants to date, apart from offering in-person offline hackathon workshops in Lahore and Islamabad, according to the APP.
Google is also deepening engagement at key events like the Google Developer Conference (US), CXO meetups in Asia Pacific Accreditation Cooperation (APAC), and APAC’s App Summit, connecting leaders of Pakistan’s top gaming and app studios’ talent with global peers, state media said.
Google launches two new programs to boost Pakistan’s gaming industry
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Google launches two new programs to boost Pakistan’s gaming industry
- ‘Google Design Masterclass’ and ‘Google Ads Academy’ will help train Pakistani game developers as part of a six-month initiative
- The programs were launched at a Google-hosted event, ‘Think Apps 2024,’ bringing together Pakistani developers, global experts
Punjab expands Pakistan-India Wagah border arena with museum, partition-themed park
- The border crossing, near eastern city of Lahore, is the primary land route between Pakistan and India and one of the most recognizable symbols of their often-tense relations
- The site is best known for its daily flag-lowering ceremony, a choreographed military ritual performed by border forces from both countries that draws thousands of spectators
ISLAMABAD: Maryam Nawaz, chief minister of Pakistan’s Punjab province, on Thursday inaugurated the newly constructed arena at Wagah border cross between Pakistan and India, which includes a museum and a partition themed park.
The Wagah border crossing, located near the eastern city of Lahore, is the primary land route between Pakistan and India and one of the most recognizable symbols of the often-tense relationship between the two neighbors. It serves as a key point for prisoner exchanges and limited movement of travelers, while remaining tightly regulated due to security considerations.
The site is best known for its daily flag-lowering ceremony, a choreographed military ritual performed by border forces from both countries that draws thousands of spectators. Over the years, the ceremony has evolved into a popular tourist attraction, blending displays of nationalism with public spectacle and making it one of Pakistan’s most visited landmarks, which connects with India’s Attari.
Flanked by military officials, CM Nawaz visited the crossing and inaugurated the new arena, with its seating capacity increased from 7,500 to 25,000 spectators, the state-run Radio Pakistan broadcaster reported. The chief minister also visited the martyrs’ monument and offered her respects.
“In addition to the arena’s expansion, several new constructions have been added at the Joint Check Post Wagah. These new developments include a theme park depicting the partition of the Subcontinent, featuring models of a railway station, military equipment and a Martyrs’ Memorial,” the broadcaster reported.
“A Pakistan Museum has also been established within the arena, showcasing the country’s history and culture from the Freedom Movement to the present day.”
In August 1947, Britain divided the Indian Sub-continent, its former colony, into two countries — Hindu-majority India and Muslim-majority Pakistan.
Excitement over independence was quickly overshadowed by some of the worst bloodletting that left up to 1 million people dead as gangs of Hindus and Muslims slaughtered each other.
Creating two independent nations also tore apart millions of Hindu and Muslim families in one of the world’s largest peacetime migrations, which displaced at least 15 million people.
The fate of Kashmir, then a princely state, was left undecided. The Himalayan territory continues to remain a flashpoint in relations between the neighbors, who have fought multiple wars over it.
