Saudi education sector sees 86% annual rise in investment licenses

Saudi Arabia is offering a range of incentives and assistance to facilitate investment in the education sector. Shutterstock
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Updated 23 August 2024
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Saudi education sector sees 86% annual rise in investment licenses

RIYADH: Investment licenses for Saudi Arabia’s education sector saw an annual increase of 86 percent in the second quarter of 2024, in a sign of the industry’s growing attraction to businesses.

According to a report from the Minister of Investment, 41 permits were signed off over the period, signaling substantial growth from the 112 licenses across the sector at the end of 2023.

That in itself was a 49 percent growth from 2022, with the rise underscoring the central role that education plays in the Kingdom’s broader economic diversification strategy Vision 2030.

The sector is set to grow even further, with the report detailing that the Invest Saudi platform is currently showcasing more than 70 investment opportunities in education.

Some 22 of these are in the K-12 sphere, 17 in training, and 17 in early years.

Higher education has 11 investment opportunities, educational technology has 4, and there are two in ancillary services relating to the sector.

The strategic emphasis on education within the Vision is rooted in the recognition that a well-educated populace is essential for the Kingdom’s economic and social transformation. 

The Human Capability Development Program, one of the key initiatives under Vision 2030, aims to equip citizens with the necessary technical and professional skills to thrive in a rapidly evolving global market. 

This program is designed to ensure that the Saudi workforce is prepared to meet the challenges and opportunities of the future, aligning educational outcomes with the demands of both the Saudi and global labor markets.

Attracting foreign investment

Saudi Arabia’s strategic focus on education is evident not only in the increasing number of licenses but also in significant government spending and foreign direct investment in the sector. 

In 2023, the Kingdom allocated 16.2 percent of its total government expenditure to education. This substantial outlay underscores the sector’s importance in the national agenda, directed toward improving educational infrastructure, developing curriculums, training teachers, and supporting scientific research and innovation. 

Such investments are crucial for enhancing the Kingdom’s global competitiveness in various scientific and technological fields.

The inflow of foreign capital into Saudi Arabia’s education sector is another indicator of its growing prominence. 

In 2022, FDI inflows in education witnessed a significant increase of SR191 million ($50.9 million), or 335 percent, compared to 2021.

Net FDI stood at SR181 million – a 222 percent rise on the previous year – meaning the total FDI stock in education came to SR917 million in 2022.

This surge in foreign investment highlights the sector’s attractiveness to international investors and underscores the Kingdom’s efforts to create a conducive environment for educational growth and innovation.

A significant milestone in the Kingdom’s educational development is the recent licensing of five international universities to establish branches in Saudi Arabia.

These universities – the Royal College of Surgeons in Ireland, the University of Strathclyde, the University of Wollongong, IE University, and Arizona State University – will offer specialized programs in areas critical to Vision 2030, such as health care, engineering, and business. 

Their presence is expected to significantly enhance the quality of higher education in the Kingdom, attracting students and academics from around the world and further establishing Saudi Arabia as a leading educational hub in the region.

The Kingdom’s holistic approach to education extends beyond the expansion of physical infrastructure. It encompasses comprehensive efforts to develop academic curriculums, train educators, and bolster scientific research, all aimed at fostering an environment that meets international standards. 

By raising the quality of education, Saudi Arabia not only enhances its own educational system but also makes the sector more attractive to both local and foreign investors, contributing to the broader goals of Vision 2030.

Financial indicators further underscore the sector’s growth and potential. In 2023, the value of payments by the Kingdom’s electronic system SADAD in education services reached approximately SR1 billion, reflecting a 4.3 percent increase compared to 2022. 

Additionally, the value of point-of-sale payments in the education sector surged to SR9.7 billion in 2023, marking a 14 percent growth from the previous year. These figures highlight the increasing financial activity within the sector, driven by both consumer demand and strategic investments.

Bank credit for education also saw substantial growth, increasing by 34 percent to SR6.3 billion in 2023, up from SR4.7 billion in 2022. This rise in credit availability reflects the growing confidence in the education sector as a viable investment, further supported by the government’s commitment to educational development. 

The consumer price index for the sector also rose by 2.2 percent in 2023 compared to the previous year, with higher education fees increasing by 4.1 percent and pre-primary and primary education fees by 3.1 percent.

This inflationary trend underscores the rising costs associated with improving the quality of education, which in turn reflects the sector’s growing significance in the national economy.

Investment support

Saudi Arabia offers a range of incentives and assistance to facilitate investment in the education sector. 

These include support for capital expenditures such as land and buildings, which helps offset the high costs of real estate for private sector operators. 

International schools in the Kingdom are exempt from certain Saudization requirements, and the percentage of locals required in the workforce of the Kingdom’s schools has also been reduced. 

These regulatory exemptions are designed to attract high-quality foreign educational institutions and professionals to the Kingdom, further enhancing the sector’s global competitiveness.

In addition to these incentives, the government provides financial subsidies to support the salaries of teachers, particularly foreign staff with high qualifications. 

This helps attract top talent to the Kingdom, ensuring that Saudi Arabia’s education sector is staffed by highly skilled professionals capable of delivering world-class teaching. 

The government has also streamlined the visa approval process for foreign employees, making it easier for educational institutions to recruit the talent they need. 

This regulatory support is a crucial factor in making Saudi Arabia an attractive destination for educational investment, as it reduces the administrative burden on institutions and allows them to focus on their core mission of delivering high-quality education.

All these initiatives mean the sector is poised for continued growth, driven by the government’s strategic investments, regulatory support, and the increasing demand for high-quality education. 

The sector’s positive performance across various indicators underscores its importance as a key driver of the Kingdom’s economic and social development. 


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”