RIYADH: The Architecture and Design Commission has launched the Jusoor program, part of the “Designed in Saudi” initiative, to foster collaboration between local creators, leading companies, and clients seeking innovative design.

Jusoor connects designers with businesses, enabling them to turn ideas into market-ready products. This program supports local talent, boosts careers and helps brands to discover new design talent, the Saudi Press Agency reported on Monday.

The program aims to build long-term partnerships, promoting creativity and innovation. It organizes design competitions for well-known, offering local designers a chance to display their skills.

It also provides special projects and mentoring sessions with design experts to enhance skills and market insights.

The program is expected to attract wide participation, improving communication and strengthening partnerships among stakeholders.