Innovative Saudi VR projects to be developed following Ithra’s Creative Solutions Residency

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Concepts were developed through storyboarding, scriptwriting and game engine sessions at Ithra’s Immersive Lab. Participants also trained with haptic feedback vests, motion capture bands and character design software. (Supplied)
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Concepts were developed through storyboarding, scriptwriting and game engine sessions at Ithra’s Immersive Lab. Participants also trained with haptic feedback vests, motion capture bands and character design software. (Supplied)
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Updated 07 August 2024
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Innovative Saudi VR projects to be developed following Ithra’s Creative Solutions Residency

DHAHRAN: The King Abdulaziz Center for World Culture has selected six innovative VR concepts by emerging Saudi storytellers for prototype development. This follows the successful completion of the month-long Creative Solutions Residency Program.

This year’s program began on June 30 with 29 participants and 12 project proposals. Creative adviser Rafi Nazim, immersive technology consultant Simon Benson, Unity 3D expert Keith Myers and representatives from The Bakery guided participants through workshops and hands-on instruction.

The Creative Solutions Residency Program focuses on immersive technologies such as AR, VR, mixed reality, immersive audio and haptics. Participants learned creative, entrepreneurial, technical and storytelling foundations at Ithra’s Idea Lab.

Concepts were developed through storyboarding, scriptwriting and game engine sessions at Ithra’s Immersive Lab. Participants also trained with haptic feedback vests, motion capture bands and character design software.

The residency ended with pitches to a jury of industry experts including interdisciplinary artist Hanan Makki, journalist Kate Wellham and award-winning Saudi game developer Rafif Kalantan. Six winning concepts were chosen for prototype development.

“The program is more than a valuable training ground; it provides a global stage for talented Saudi creatives to showcase their brilliance to industry experts and investors,” said Manar Al-Duwaileh, head of Ithra’s creativity and innovation unit.

“We are not just nurturing innovators. We are identifying and supporting future pioneers who will redefine the boundaries of storytelling using immersive tech.” 

Winning concepts include Mirage, an interactive VR experience about a young girl battling depression; A Caravan Adventure, a VR journey exploring traditional Arab life; SOlVIVAL, an immersive physics-based adventure; Two Equals One, highlighting cultural connections through gameplay; The Hidden Loom, a VR game combining storytelling and cultural education; and Reclaiming Dreams, where players immerse in a young boy’s use of technology.

The six winning projects will unveil their prototypes in early November at Ithra’s annual event dedicated to design and creativity, showcasing to international investors and leading companies.


‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

“The Joshie-Man” and his father Dan Harris in the courtyard of the Prophet’s Mosque in Madinah. (Supplied)
Updated 02 February 2026
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‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

  • Dan said he was very impressed by Saudi hospitality and that his family was warmly welcomed
  • He said being in Madinah exposed him to the true diversity of Islam

LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.

Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.

The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.

Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.

On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.

“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.

Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.

“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.

“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”

Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”

He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”

Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”