Saudi man turns historic family home into cultural center

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Seifalah Sharbatly shared that the restoration of Sharbatly House took place before Al-Balad became a UNESCO World Heritage Site. (Supplied)
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Seifalah Sharbatly shared that the restoration of Sharbatly House took place before Al-Balad became a UNESCO World Heritage Site. (Supplied)
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The Ministry of Culture led the project to revitalize Al-Balad and turn its heritage into tourist attractions. (Supplied)
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Seifalah Sharbatly shared that the restoration of Sharbatly House took place before Al-Balad became a UNESCO World Heritage Site. (Supplied)
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Updated 04 August 2024
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Saudi man turns historic family home into cultural center

  • Seifalah Sharbatly’s project is promoting awareness of the Kingdom’s cultural heritage

JEDDAH: One of the oldest structures in Jeddah’s historic Al-Balad district, the 19th-century Sharbatly House, has been transformed into a center hosting cultural, literary, artistic, scientific and intellectual events.

The renovations were carried out by Abdullah Sharbatly’s grandson, businessman Seifalah Sharbatly, who sought to modernize the building while preserving its character, foundation and interiors, as well as its original brick walls. New materials exported from countries including Sweden and Egypt comply with strict heritage preservation standards.




Seifalah Sharbatly shared that the restoration of Sharbatly House took place before Al-Balad became a UNESCO World Heritage Site. (Supplied)

Sharbatly told Arab News that every tile placed in the historic building was a link to its heritage. “You will find written on the back of the tile, ‘Made in Hejjaz’,” he said. The process of searching for antique tiles of the same shape took a long time, he added.

He put his heart and soul into every detail of the project, aiming not just to restore the building but revitalize it and turn it into a cultural hub.

HIGHLIGHT

• Many historic houses in the area were abandoned until the Ministry of Culture led the project to revive Al-Balad and transform its heritage into tourist attractions.

“The idea of creating a cultural house came from my passion for art, culture and poetry, and from my keenness to preserve the historic building left by our grandfather,” he said. “The idea began in 2013 when I visited our house, abandoned and collapsing in some parts, including ceilings, and covered in dust.”




The Ministry of Culture led the project to revitalize Al-Balad and turn its heritage into tourist attractions. (Supplied)

Soon after he approached his father and made a case for extensive renovations that would bring the property into the 21st century, which was agreed.

The work took a long time, said Sharbatly: “I thought it would take me around three years to complete the renovation but it took me seven years.”

The restoration took place before Al-Balad became a UNESCO World Heritage Site.

The idea of creating a cultural house came from my passion for art, culture and poetry, and from my keenness to preserve the historic building left by our grandfather.

Seifalah Sharbatly, Saudi businessman

“We were ahead of the preservation of the area’s heritage program,” added Sharbatly.

The four-story building, located on Al-Bayaa Square, was built in the late 19th century by Al-Sharif Abdulilah Mihanna Al-Abdaly. It was later sold to Abdullah Sharbatly and became the family home.

In its time it served as the headquarters of the Egyptian mission in Saudi Arabia, and for some 30 years was a vital touchpoint for Egyptian traders and entrepreneurs doing business in the Kingdom upon arrival through Jeddah’s sea ports.

“After I restored the house to the best of my ability, I didn’t want the house to be like other historic houses in the area, of which most (became) museums,” Sharbatly said. “So I seriously thought to make it different by paying attention to it and introducing ideas that would restore to it the sparkle that it had almost lost over the years.”

Sharbatly said he wanted the house to promote Saudi cultural identity.

“Our vision for the cultural house is (for it) to become a home to all artists — from professionals to amateurs, from established to emerging, and from traditional to contemporary,” he said.

Many historic houses in the area were abandoned until the Ministry of Culture led the project to revive Al-Balad and transform its heritage into tourist attractions.

Speaking about the efforts, Sharbatly said: “The ministry’s initiative is not just to create a tourist destination but also to bring our generation and their children back to what was once the beating heart of Jeddah.

“It was a great initiative to revive the district and restore it to its glory days, recapturing its charm and significance as a cultural destination.”

When the Ministry of Culture took control of the area, Sharbatly sat with officials to present his vision and long-term plan.

Then he moved ahead with a new, more ambitious project: “The house has become one of the most popular cultural spots,” he added.

The Sharbatly House project has played a pivotal role in promoting awareness of the Kingdom’s cultural heritage among both local and international visitors. To continue his passion for promoting culture, the graduate student from the American University in Cairo hopes to expand his dream by creating a huge cultural area in Al-Balad.

“I hope one day to (make) my house as big as (the) El-Sawy Culture Wheel, which is considered one of the most important cultural venues in Egypt,” said Sharbatly.

He also revealed a new mission: “Right now I am in negotiation with the Saudi officials to save my other grandfather’s house, which is located in Al-Ruwais area.

“Unfortunately, the house is scheduled to be demolished along with the rest of buildings. I am trying to convince them not to demolish (it) because it is a historic house and valuable and could be preserved and promoted.”

 


Saudi, US military officials discuss ways to strengthen partnership

Updated 16 September 2024
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Saudi, US military officials discuss ways to strengthen partnership

RIYADH: Saudi Arabia’s Commander of the Joint Forces, Lieutenant General Fahad bin Hamad Al Salman, received a delegation from the US armed forces in Riyadh on Sunday and discussed ways to strengthen the two countries' military partnership, the Saudi Press Agency reported on Monday.

General Fahad met with the delegation led by Vice Admiral Charles Bradford Cooper II, deputy chief of the US Central Command (CENTCOM), at the Joint Forces Command headquarters in Riyadh, the report said.

The reception was also attended by senior Saudi officers led by Major General Abdullah Al-Ghamdi, deputy commander of the Joint Forces.

CENTCOM, one of the 11 unified commands of the US Department of Defense, covers the Middle East, Northeast Africa, Central Asia and parts of South Asia.

 

 


In Saudi Arabia it’s never just coffee

Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.

Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Riyadh clubb! (@riyadhclubb)

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cosmo Cafe (@cosmocafe_sa)

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

Updated 15 September 2024
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Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

  • Bribes amounted to SR2,232,000 and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of diesel

RIYADH: Three employees of the Zakat, Tax, and Customs Authority at the King Abdullah Port in Rabigh have been arrested after receiving bribes from six residents.

The bribes amounted to SR2,232,000 ($594,814) and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of restricted petroleum products (diesel), and using the names of commercial entities in the smuggling process.

Legal procedures against the three employees and six residents are underway in accordance with the laws and regulations, the Oversight and Anti-Corruption Authority (Nazaha) said on Sunday.

The names of the employees, who are citizens, are:

1. Rashid Mohammed Al-Shabrami

2. Mohammed Ahmed Al-Jizani

3. Saleh Hamoud Al-Harbi

The names of the residents are:

1. Osama Mohsen Al-Olaqi (Yemeni resident)

2. Abdulaziz Omar Al-Qaeti (Yemeni resident)

3. Hussein Omar Al-Qaeti (Yemeni resident)

4. Fouad Salahuddin Bair (Pakistani resident- investor)

5. Mohammad Ghanim Al-Manla (Syrian resident)

6. Saeed Awad Bazbaidi (Yemeni resident)


Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

Updated 15 September 2024
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Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

  • Al-Sheikh wished the ambassadors success in performing their diplomatic duties

RIYADH: Saudi Shoura Council Speaker Abdullah bin Mohammed Al-Sheikh met with the newly appointed Saudi ambassadors of several countries in Riyadh on Sunday, the Saudi Press Agency reported.

The ambassadors in attendance included Ibrahim Bishan, ambassador to Oman; Mishaal Al-Sulami, ambassador to Mauritania; Mohammed Al-Barakah, ambassador to Ukraine; Fawaz Al-Shabili, ambassador to Cyprus; and Abdullah Sabr, ambassador to Mali.

Al-Sheikh wished the ambassadors success in performing their diplomatic duties in a way that contributes to strengthening relations between the Kingdom and the countries to which they were appointed.

 


Saudi Arabia condemns knife attack on Comoros president

Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
Updated 15 September 2024
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Saudi Arabia condemns knife attack on Comoros president

  • President of Comoros was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday
  • Kingdom’s Foreign Ministry wished the president a speedy recovery

RIYADH: Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
The president of the Indian Ocean island nation was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday, his office said.
The suspect, who was identified as a 24-year-old male soldier, was then found dead in a police cell on Saturday.
The Kingdom affirmed its support for Comoros and its people in the face of all threats to its security and stability.
The Kingdom’s Foreign Ministry wished the president a speedy recovery and the country’s people safety, stability, and prosperity.
Assoumani’s injuries were not serious and he had returned to his home, his office has said in a statement. It added that the attacker was arrested by security forces and was taken into custody, but authorities said he had been discovered a day later “unresponsive” in a cell where he was being held and was declared dead.