Saudi Aramco’s expansion strategy providing fuel for Vision 2030

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Updated 04 August 2024
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Saudi Aramco’s expansion strategy providing fuel for Vision 2030

  • Energy giant is mirroring the Kingdom’s diversification goals while pursuing a greener future

RIYADH: Saudi oil giant Aramco’s robust integrated expansion strategy is helping to drive forward the Kingdom’s Vision 2030 economic diversification plan while it balances sustainability concerns, experts have told Arab News.

Situated at the heart of Saudi Arabia’s energy sector transformation, the state-owned firm has been focused on creating new market opportunities and increasing integration across various areas.
Economists have told Arab News that Aramco is not just focused on adding to Saudi Arabia’s bottom line, but is also developing technological innovation to help deliver on ambitious environmental goals.
These include a special $1.5 billion fund created to invest in technology that can help lower fossil fuel use — underlining the company’s commitment to reducing its carbon footprint and driving energy efficiency.
Saudi-based economist Talat Hafiz told Arab News: “Among the several features that Aramco is careful to achieve aside from growth is reaching a level of sustainable business that supports the company’s growth in a very complex business environment, especially when considering the changes happening in the world energy mix and the introduction of new energy alternatives such as renewable and nuclear energies.”




Talat Hafiz

Hafiz emphasized the importance of the firm’s diversification strategy, saying that the firm can “easily mitigate the risks associated with any investments locally or abroad” especially when considering the successful investments that Aramco has made locally & internationally.
“Aramco’s expansion business strategy is deeply designed and thought out to add value through opening new market opportunities and creating a chance for more integration, especially when considering that Aramco is a diversified energy company and not only an oil and gas producing entity, ” he added.
A pivotal aspect of the company’s global strategy is its venture capital arm, Aramco Ventures, which recently received a $4 billion injection to propel the development of disruptive technologies.
This initiative underscored Aramco’s dedication to diversifying its portfolio and supporting startups worldwide, aligning with its long-term objectives in new energies, chemicals, and digital technologies.
Discussing Aramco’s technological investments and sustainability efforts, Hafiz noted: “Aramco is a major player locally and internationally in ensuring that its business is sustainable not only financially but also to support the Kingdom’s efforts to reach net-zero emissions goals by 2060. Aramco is committed to becoming carbon neutral by 2050 and has since been unveiling numerous initiatives and projects.”
Looking forward, Aramco’s strategic roadmap includes further expansion into new markets, particularly in Asia and North America, and leveraging its venture capital arm to incubate disruptive technologies.
CEO Amin Nasser has long affirmed that the company is “looking at the current market status which, even though challenging, presents an excellent opportunity for growth.” This forward-thinking approach underscored the strategic vision to secure the position as a leader in the global energy landscape.
Formed in the 1930s and becoming state-owned in the 1980s, Aramco saw its global footprint expand rapidly during the 1990s.
This included downstream joint ventures established in the US and South Korea which marked the company’s strategic diversification beyond upstream operations, positioning it as a key player in global energy markets.
Moving into the 21st century, key milestones included the launch of Petro Rabigh in 2009, Aramco’s first petrochemical plant, followed by the formation of Sadara Chemical Co. in 2011 and the commissioning of SATORP and YASREF refineries in 2014.
The firm’s global outreach extended to Europe, Asia, and the Americas, fostering collaborations with international partners and universities on sustainable energy solutions.
By 2018, Aramco had achieved significant milestones in unconventional resource production and announced its ambitious acquisition of a majority stake in SABIC, transforming it into a major global petrochemicals producer.
Deals completed in recent months include acquiring a 50 percent stake in the Jubail-based Blue Hydrogen Industrial Gases Co., a 10 percent stake in a thermal engines joint venture between French carmaker Renault and Chinese automaker Geely, and a 40 percent equity stake in Gas & Oil Pakistan.
Away from energy, Aramco has also been keen to boost other blossoming sectors in Saudi Arabia.
A 47,000-capacity arena, to be called the Aramco Stadium, is to be built in Alkhobar in the Eastern Province following a cooperation agreement between real estate developers ROSHN Group and the company.
As well as sponsoring the Esports World Cup held in Riyadh in July, Aramco also provided a high-end simulator zone which offered a hyper-realistic experience akin to driving a Formula 1 car.
The company’s diversification efforts echo those of Saudi Arabia in general, and economist and policy adviser Mahmoud Khairy said Aramco and the Kingdom are able to pursue these endeavors as the business generates “substantial revenue” for the country.




Mahmoud Khairy

“This income allows the government to invest in various sectors, promoting a more balanced economic structure,” he said, adding: “Aramco’s investments in non-oil sectors, including petrochemicals, refining, and renewable energy, are designed to create a more diversified economic structure and reduce the Kingdom’s reliance on crude oil exports.”
As well as financial rewards, the company is benefiting from working with some of the best and brightest in the world.
“Aramco’s strategic partnerships and acquisitions abroad have not only expanded its global footprint but also brought in foreign expertise and technology to Saudi Arabia. These global engagements help transfer knowledge and best practices to the Kingdom, aiding in its economic modernization,” Khairy added.
Aramco’s downstream expansion has brought significant economic benefits both locally and globally. In Saudi Arabia, it has spurred job creation across sectors like manufacturing and logistics, reducing unemployment and fostering a skilled workforce, according to Khairy.
“Globally, Aramco ensures stable supplies of refined products and petrochemicals, supporting industries worldwide. Its efficient operations enable competitive pricing, benefiting global consumers and enhancing economic efficiency,” he added.
Regarding the economic and policy incentives to encourage Aramco’s investment in new energy technologies, Khairy suggested: “Providing tax credits or exemptions tailored to investments in renewable energy and clean technologies, subsidies, grants, and low-interest loans specifically designed for renewable energy projects can mitigate initial investment costs and promote quicker adoption of new technologies.”
Regulatory support, including feed-in tariffs, clear and stable regulatory frameworks, and streamlined permitting processes, are essential to reduce risks and uncertainties, according to the expert.
Hafiz emphasized the importance of Aramco’s commitment to sustainability: “Aramco is a major player locally and internationally in ensuring that its business is sustainable not only financially but also to support the Kingdom’s efforts to reach net-zero emissions goals by 2060.”
He noted that Aramco is committed to becoming carbon neutral by 2050 and has since been unveiling numerous initiatives and projects.
“Aramco is committed to investing in blue and green hydrogen and carbon capturing,” said Hafiz.


Middle East AI adoption reaches 75%, beating global average: PwC survey 

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Middle East AI adoption reaches 75%, beating global average: PwC survey 

RIYADH: Artificial intelligence is becoming embedded across Middle East workplaces, with 75 percent of employees using AI tools at work over the past year, a higher rate than the 69 percent global average, a new survey showed.

According to PwC’s Middle East Workforce Hopes and Fears Survey 2025, the region is outpacing global peers in adopting AI for everyday work, driven by government and corporate digital transformation efforts.

Based on responses from 1,286 employees, the survey indicates AI use has moved beyond pilot stages, with 32 percent of workers using generative AI tools daily — above the global average of 28 percent and reflecting growing familiarity with AI-driven workflows.

The survey findings align with trends observed in Saudi Arabia, where advanced technologies such as AI are being widely embraced across workplaces.

In November, a report released by KPMG highlighted the Kingdom’s progress in the technology sector, noting that 84 percent of CEOs in Saudi Arabia are ready to deploy AI responsibly — well above the 76 percent global benchmark — supported by the Kingdom’s data governance ecosystem, including national initiatives led by the Saudi Data and Artificial Intelligence Authority. 

Earlier this month, data from the Global AI Index revealed that Saudi Arabia ranked fifth globally and first in the Arab region for growth in the AI sector. 

Commenting on the findings, Randa Bahsoun, partner at PwC Middle East, said: “As employees confidently embrace change, build new capabilities and show remarkable adaptability with AI, they also want to feel secure and supported.” 

She added: “Organizations that provide clarity on how roles will evolve, expand access to learning and protect wellbeing will be the ones that retain talent and get ahead in a fast-changing labor market.” 

Adapting to the tech-driven future 

The latest PwC survey found that the Middle East workforce is confidently leading the integration of AI into daily work, while prioritizing job security and skills development at higher rates than their global counterparts.

According to the report, 49 percent of employees in the region expect technological change — including AI, robotics and automation — to impact their jobs to a large or very large extent over the next three years, compared with 45 percent globally.

PwC said this trend reflects not only higher adoption, but also greater readiness and comfort with next-generation technologies across the region. 

Employees in the Middle East increasingly view emerging technologies as tools that enhance productivity and creativity rather than threats to job security. 

Around eight out of 10 employees said AI has improved their productivity, with 87 percent reporting higher-quality work and 84 percent citing increased creativity. 

Higher confidence among younger employees 

The survey found that younger employees in the region demonstrate significantly higher confidence in AI’s potential, with millennials and Gen Z being the most hands-on users of AI tools. These groups are adopting new technologies quickly and often outpacing older cohorts in both usage and creative application. 

“This puts early career employees in a strong position to adapt to the evolving technological demands of entry-level roles,” said PwC. 

It added: “For employers, this is an opportunity to leverage younger talent to drive digital adoption and performance, while providing guidance, clarity and support as AI continues to reshape the future of work.” 

Acquiring the tools

Skills development remains a defining priority for the Middle East workforce, according to the survey. 

The report found that 69 percent of employees in the region gained new skills over the past 12 months, compared with 56 percent globally. 

Some 81 percent of respondents said they would prefer a job that offers opportunities to build transferable skills — higher than the 69 percent global average. 

Job security has also emerged as the top priority, with 85 percent of employees saying it is very important. 

“As employees in the Middle East seek balance and flexibility, their expectations of career progression and reward are also evolving. Fewer employees are asking for a pay rise than last year, signalling a more cautious labor market,” said PwC. 

The report found that engagement levels among the Middle East workforce remain among the highest globally, with 78 percent of regional employees saying they look forward to going to work, compared with 64 percent globally. 

Despite this high level of engagement, 45 percent of employees said they feel fatigued at least once a week, and nearly half reported feeling overwhelmed, indicating that workload intensity is becoming a significant pressure point. 

Converting momentum to benefits 

PwC highlighted several actions organizations should prioritize to convert the current AI momentum into a lasting advantage. 

The firm said companies should communicate clearly and consistently about where AI technologies are being deployed, what will change across processes, how job roles will be affected and where new value will be created. 

The report also emphasized the importance of building a continuously evolving, future-ready, skills-first workforce that can fully harness AI’s potential. 

“Leaders need to ensure upskilling, reskilling and capability building move 22 beyond periodic initiatives and become a key element of their organizations’ forward-looking business strategy,” said PwC. 

It added: “This means identifying future skill needs early, assessing current capabilities to understand gaps and using those insights to create development pathways tailored to roles, seniority and diverse career trajectories.” 

Companies should also foster a culture of agility and innovation and equip managers to effectively support AI-enabled teams. 

PwC said managers must have the clarity, tools and protected time needed to coach teams, support skill development and manage workloads in ways that sustain employee engagement and wellbeing. 

“This can be achieved by setting clear performance expectations for managers around employee development and wellbeing and supporting them with the knowledge and guidance needed to fulfil these responsibilities,” added PwC. 

Organizations should also prioritize flexibility, autonomy and balanced workloads to sustain high performance, giving employees the freedom and clarity to manage their work effectively. 

The report suggested that expanding flexible work arrangements, strengthening autonomy in day-to-day decision-making and giving teams a greater voice in how work gets done could help employees perform at their best. 

“The Middle East’s workforce continues to demonstrate a powerful blend of optimism, ambition and adaptability. The challenge now is for leaders to amplify these strengths through vision, transparency and care – ensuring that technology, trust and talent progress together,” concluded the report. 

Earlier this month, a KPMG report echoed similar views, saying UAE CEOs are accelerating investment in artificial intelligence while prioritizing people, skills and responsible innovation as core drivers of future growth. 

The report said 84 percent of CEOs in the UAE expect to expand headcount over the next three years, while 80 percent are already redesigning roles to integrate AI collaboration across their businesses.