NEOM, Saudi Broadcasting Authority in bid to boost Kingdom’s media industry in new partnership

The partnership has already borne fruit with the production of the local reality TV series “Unbreakable,” which is preparing for its second season. (Supplied)
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Updated 01 October 2024
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NEOM, Saudi Broadcasting Authority in bid to boost Kingdom’s media industry in new partnership

  • Collaboration looks to produce local content, cultivate talent

LONDON: NEOM Media Industries Sector has partnered with the Saudi Broadcasting Authority to enhance the Kingdom’s media landscape.

The collaboration aims to produce local content and cultivate talent, boosting the nation’s media production capabilities and digital transformation efforts.

“This initiative is pivotal in accelerating our ascent to regional and global prominence,” said Nadhmi Al-Nasr, CEO of NEOM.

“We anticipate that this strategic partnership will catalyze innovation, spur economic growth and strengthen cultural foundations, thereby advancing our vision of significantly contributing to the evolution of the global media landscape.”

As part of the long-term collaboration, SBA will establish an ongoing operational presence within the NEOM Media Hub, leveraging its infrastructure, technology services, financial production incentives, and regulatory support.

This strategic move is set to attract regional and international productions to NEOM, the companies said in a joint statement.

SBA and NEOM Industry Learning are also co-developing training programs across the entire creative industries value chain, with 80 trainees expected to graduate by 2025.

These programs will offer on-set, hands-on experience through TV production placements, fostering a new generation of media professionals in Saudi Arabia.

“Our partnership with NEOM embodies every aspect of this vision,” said Mohammed bin Fahad Al-Harthi, CEO of SBA.

“With its cutting-edge infrastructure and commitment to investing in local talents, NEOM aligns with SBA’s goal to produce authentic Saudi content with global visibility, and (aims) to enrich local expertise.”

The partnership has already borne fruit with the production of the local reality TV series “Unbreakable,” which is preparing for its second season.

The companies said the project was part of a pipeline of six productions spanning various genres and formats, underlining the commitment to making NEOM a central hub for media excellence.


Malaysia, Indonesia become first to block Musk’s Grok over AI deepfakes

Updated 12 January 2026
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Malaysia, Indonesia become first to block Musk’s Grok over AI deepfakes

  • Authorities in both countries acted over the weekend, citing concerns about non-consensual and sexual deepfakes
  • Regulators say existing controls cannot prevent fake pornographic content, especially involving women and minors

KUALA LUMPUR: Malaysia and Indonesia have become the first countries to block Grok, the artificial intelligence chatbot developed by Elon Musk’s xAI, after authorities said it was being misused to generate sexually explicit and non-consensual images.
The moves reflect growing global concern over generative AI tools that can produce realistic images, sound and text, while existing safeguards fail to prevent their abuse. The Grok chatbot, which is accessed through Musk’s social media platform X, has been criticized for generating manipulated images, including depictions of women in bikinis or sexually explicit poses, as well as images involving children.
Regulators in the two Southeast Asian nations said existing controls were not preventing the creation and spread of fake pornographic content, particularly involving women and minors. Indonesia’s government temporarily blocked access to Grok on Saturday, followed by Malaysia on Sunday.
“The government sees non-consensual sexual deepfakes as a serious violation of human rights, dignity and the safety of citizens in the digital space,” Indonesia’s Communication and Digital Affairs Minister Meutya Hafid said in a statement Saturday.
The ministry said the measure was intended to protect women, children and the broader community from fake pornographic content generated using AI.
Initial findings showed that Grok lacks effective safeguards to stop users from creating and distributing pornographic content based on real photos of Indonesian residents, Alexander Sabar, director general of digital space supervision, said in a separate statement. He said such practices risk violating privacy and image rights when photos are manipulated or shared without consent, causing psychological, social and reputational harm.
In Kuala Lumpur, the Malaysian Communications and Multimedia Commission ordered a temporary restriction on Grok on Sunday after what it said was “repeated misuse” of the tool to generate obscene, sexually explicit and non-consensual manipulated images, including content involving women and minors.
The regulator said notices issued this month to X Corp. and xAI demanding stronger safeguards drew responses that relied mainly on user reporting mechanisms.
“The restriction is imposed as a preventive and proportionate measure while legal and regulatory processes are ongoing,” it said, adding that access will remain blocked until effective safeguards are put in place.
Launched in 2023, Grok is free to use on X. Users can ask it questions on the social media platform and tag posts they’ve directly created or replies to posts from other users. Last summer the company added an image generator feature, Grok Imagine, that included a so-called “spicy mode” that can generate adult content.
The Southeast Asian restrictions come amid mounting scrutiny of Grok elsewhere, including in the European Union, Britain, India and France. Grok last week limited image generation and editing to paying users following a global backlash over sexualized deepfakes of people, but critics say it did not fully address the problem.