Al-Baha festival provides economic benefits to farmers

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The seasonal festival provided a valuable opportunity for all farmers in the region to showcase their agricultural products, including various types of fruits, olives, honey, and their derivatives. (SPA)
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The seasonal festival provided a valuable opportunity for all farmers in the region to showcase their agricultural products, including various types of fruits, olives, honey, and their derivatives. (SPA)
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Updated 17 July 2024
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Al-Baha festival provides economic benefits to farmers

  • Influx of visitors results in increased sales 

AL-BAHA: More than 45 farmers, beekeepers, and small business owners participated in the fourth Khayrat Al-Baha Festival. 

Organized by the region’s Ministry of Environment, Water and Agriculture, the seasonal festival provided a valuable opportunity for all farmers in the region to showcase their agricultural products, including various types of fruits, olives, honey, and their derivatives.

Several of the participating farmers said that the event provided them with considerable marketing and selling opportunities.

Farmers said their sales had increased each year due to the influx of visitors for the festival, which first hit the calendar in 2021.

One of them, Saleh Al-Ghamdi, pointed out that the festival was one of the most important economic and tourism events in the region.

Ali bin Aoun, another farmer, said that the Khayrat Al-Baha Festival had contributed to the development of the agricultural sector, especially olive production and derivatives in the region, and had encouraged producers to expand their projects. 

He noted that it provided opportunities to market, promote, and introduce products, in addition to exchanging experiences with other farmers and connecting with companies to stay updated on the latest developments in agricultural technologies.

The agricultural sector in the Al-Baha region, including Sarat and Tihama, provides an essential part of the region’s tourism identity.


Lucia festival lights up Swedish Embassy in Riyadh

Updated 11 December 2025
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Lucia festival lights up Swedish Embassy in Riyadh

RIYADH: A celebration of light and traditional choir singing illuminated the Swedish Embassy in Riyadh’s Diplomatic Quarter on Wednesday evening for the country’s Lucia festival.

Based on ancient pre-Christian traditions intertwined with the story of Saint Lucy, who is depicted wearing a crown of candles, the festival is cherished for bringing some respite from the dark Scandinavian winter.

The Riyadh embassy hosted a number of dignitaries and members of the Swedish community in Saudi Arabia, with catering provided by Ikea.

Swedish Ambassador to Saudi Arabia Petra Menander spoke to Arab News about the significance of the festival.

“It's a very, very old tradition that leads back to our peasant times when we needed to fight the darkness with light,” she said.

“And so we actually adopted an old tradition from Italy where Lucia comes with light in her hair and that made us all feel very, very comfortable.

“And it’s something that we actually celebrate just as much as the other holidays, like Christmas or so on. It’s inescapable, at all schools, everywhere.”

Holding the festival in Riyadh was particularly special as it not only brought a glimpse of Swedish culture to Saudi Arabia, but also helped Swedish nationals living in the Kingdom reconnect with their homeland.

“I think it’s a very nice way to bring Swedish culture overseas, but it’s also a nice way of getting the Swedish community together,” said Menander.

“We just have many people who come from mixed backgrounds and they’re very happy that they can introduce their children to this tradition even if they’re living very far away from Sweden. So, it’s a very warm feeling for me.”