AlUla forges ahead with prestigious accreditation award

AlUla is one of Saudi Arabia’s main tourism sites and has been operational and open to global tourists for four years. (AlUla)
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Updated 17 July 2024
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AlUla forges ahead with prestigious accreditation award

  • Process required satisfying more than 100 performance standards
  • Phillip Jones: Completing the DMAP is a significant milestone for AlUla as we strive to develop a tourism industry and eco-system that is best-in-class and future-thinking

ALULA, Saudi Arabia: AlUla, with its seamless blend of ancient and modern, has been awarded a prestigious internationally recognized accreditation.

The oasis city has achieved a remarkable milestone by becoming the first destination in the Middle East to be accredited by Destinations International; the USA based global association for destination professionals, as officially announced today at the Destinations International Annual Convention in Florida.

The accreditation falls under the Destination Marketing Accreditation Programme (DMAP), an industry standard for quality and professionalism among destination organizations and comes a year after AlUla made history by becoming the first member of Destinations International from the Middle East.

Supported by a calendar of year-round events and authentic hospitality options, AlUla is as one of Saudi Arabia’s main tourism sites and has been operational and open to global tourists for four years. The latest accreditation is testament to AlUla’s vision and mission to spark a new wave of tourism excellence globally, centered around creating a sustainable, community-oriented experience economy.

Phillip Jones, chief tourism officer at the Royal Commission for AlUla, said: “Completing the Destination Marketing Accreditation Programme is a significant milestone for AlUla as we strive to develop a tourism industry and eco-system that is best-in-class and future-thinking. This recognition strengthens our commitment to ensuring the highest standards within our destination, and establishing trust among visitors, community, stakeholders and our partners. By being part of Destinations International, an incubator for best practices, we hope to share our unique methodology with the world and showcase just why AlUla is one of the most innovative and coveted luxury destination in the world right now.”

To receive DMAP accreditation, a destination organization must satisfy more than 100 performance standards in domains including governance, financial management, human resources, sales and marketing, stakeholder engagement and destination development. The standards are set by an independent panel of industry veterans representing a range of destination organizations. Standards are updated regularly to reflect the evolution of best practices in the industry.

For AlUla, this latest recognition adds to several recent accolades. In May, the 2024 World Travel Awards honored AlUla as Middle East’s Leading Festival & Event Destination, Saudi Arabia’s Leading Cultural Tourism Project and Middle East’s Leading Cultural Tourism Project. Also in May, RCU received a five-star rating for organizational excellence from the European Foundation for Quality Management and an award of excellence from the Middle East Facility Management Association.

With its bevy of regional and global accolades, AlUla continues to solidify its status as a leading luxury boutique heritage destination, where travelers can deeply connect with arts and culture, natural beauty, holistic wellness, and thrilling adventure.


Riyadh philosophy forum explores relationship between beauty, wisdom

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Riyadh philosophy forum explores relationship between beauty, wisdom

  • John Armstrong emphasizes how aesthetic experience deepens human understanding and self-awareness
  • Sessions explored Eastern and Western philosophies, ethical frameworks, and the roots of philosophical thought

RIYADH: A panel discussion titled “The Future of Beauty,” presented by John Armstrong at the fifth Riyadh International Philosophy Conference, highlighted the deep connection between beauty and wisdom and the role of aesthetic experience in shaping human self-awareness and understanding of the world.

The three-day event, organized by the Literature, Publishing and Translation Commission from Dec. 4–6 under the theme “Philosophy Between East and West: Concepts, Origins, and Mutual Influences,” explored the roots and development of Eastern and Western philosophies.

It also examined their mutual influences and contemporary perspectives that enrich intercultural dialogue, the Saudi Press Agency reported.

Held at the King Fahd National Library, this year’s edition examined how philosophical traditions evolve and interact across cultures. The event attracted a distinguished audience of thinkers, researchers, and philosophy enthusiasts from Saudi Arabia and abroad.

Armstrong described beauty as a human experience rooted in simple forms — such as the curves of sand dunes or the lines of a wooden table.

He noted that “beauty exists within us as much as in the world around us,” referencing English philosopher Roger Scruton’s view of beauty as the subtle harmony found in natural and man-made objects.

Armstrong emphasized that contemplating beauty activates a cognitive process that deepens life understanding, calling the aesthetic experience “a gateway to life’s wisdom.”

The opening day featured in-depth discussions on the nature and methods of philosophizing in Eastern and Western traditions, exploring concepts such as mimesis, existence, and philosophical distance, and their roles in shaping meaning and schools of thought.

Sessions also traced the roots of philosophy in ancient civilizations, Greek thought, and Eastern traditions, reaffirming that the question of origins remains central to understanding how philosophical concepts evolved into the modern era.

Other sessions examined the relationship between philosophy, the absolute, and ethics; shifts in contemporary thought; and the need to reintegrate philosophy into a unified epistemic framework that can interpret the complexities of modern reality.

Participants discussed the essence of philosophizing across theoretical and practical dimensions, the importance of methodological tools for generating concepts and analyzing problems, and the future of philosophy education in the Arab world and its role in fostering critical thinking.

On the second day, the conference examined intersections between Eastern and Greek philosophies and the renewed global interest in Eastern thought since the 1970s.

It also highlighted the influence of Ibn Sina and the Qur’anic dialogical tradition as philosophical models for constructing meaning and forming logical arguments.

Participants engaged with theories of communicative action, frameworks of justice and respect in dialogue, and the role of the Arabic language in shaping concepts, developing terminology, and structuring philosophical discourse.

The final day featured broad discussions on philosophical interactions between East and West in the modern era and the transformations shaping today’s philosophical landscape.

Sessions covered topics such as geophilosophy, building intellectual bridges, and the relationship between children’s literature and philosophy. Additional panels examined intellectual coexistence, shared language across schools of thought, and how Eastern and Western philosophies address contemporary issues.

The conference also hosted a series of philosophical debates featuring students from Saudi universities, offering three days of thoughtful dialogue and rich intellectual exchange.

Participants presented an inspiring model for the future of philosophy in the Kingdom, marked by critical insight and a sincere pursuit of meaning.

The debates concluded with a final competition on the closing day, where the winning team was honored by the commission’s CEO Abdullatif Al-Wasel, reflecting the commission’s commitment to supporting and empowering young talent.

The conference offered workshops on philosophical argumentation, modern epistemic challenges, and ways to draw on philosophical heritage to shape contemporary intellectual visions. These sessions provided specialists and enthusiasts with practical training to bring philosophy from theory into practice.

The event hosted 60 speakers, philosophers, thinkers, and researchers from around the world, along with more than 40 dialogue sessions exploring the roots and development of philosophical thought.