MAGRABi to expand with 36 new Doctor M stores this year

Launched by the MAGRABi Retail Group in 2021 in Saudi Arabia, Doctor M now employs over 300 staff members across the Middle East region. (Supplied)
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Updated 14 July 2024
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MAGRABi to expand with 36 new Doctor M stores this year

  • Expansion plan driven by market potential and size of the targeted segment

RIYADH: Middle East eyewear retailer MAGRABi Retail Group is planning to open 36 new stores in 2024, expanding its footprint across the region and meeting increasing consumer demand for eyewear through its lifestyle brand, Doctor M.

In an interview with Arab News, Souha Hasan, vice president of Mainstream Business at the company, noted that expansion plan is driven by the market potential and size of the targeted segment.

Launched by the MAGRABi Retail Group in 2021 in Saudi Arabia, Doctor M now employs over 300 staff members across the Middle East region.

The company’s VP confirmed the firm is rolling out Doctor M stores across major cities in the Gulf Cooperation Council countries and Egypt, with the goal of having 300 outlets across the MENA region by 2030.

Currently, the group has 65 Doctor M stores and are opening new branches every month. The goal is to increase the total number of stores to 80 by the end of 2024, with 50 of those stores located in Saudi Arabia.

In 2023, the group invested SR115 million ($30.66 million) in new store openings, refurbishments, and transformation projects, laying a foundation for future growth and scalability.

“Our selection criteria for new stores are based on demographic insights and understanding the target customers of each location to ensure it aligns with Doctor M’s target personas,” Hasan said.

She continued: “We conduct a deep-dive analysis of each location from a real estate perspective, considering factors such as format, footfall, accessibility, and adjacency, which impact our sales forecasts.”

Hasan underscored key consumer trends that have significantly influenced the company’s strategy include a rising demand for modern urban eyewear stores offering distinctive value propositions, like Doctor M.

“We also recognize the preference for convenience, which drives our expansion strategy and our presence in various retail formats to meet our customers and showcase our services and product offerings,” Hasan told Arab News.

Furthermore, Hasan outlined several key trends shaping the eyewear retail market in the Middle East such as digital transformation, where retailers and brands are enhancing their e-commerce and digital channel experiences and presence.

“The wellness trend has increased awareness of eye health, driving demand for quality eyewear. For instance, we see that brands are prioritizing the eye protection narrative,” Hasan said. 

Our selection criteria for new stores are based on demographic insights and understanding the target customers of each location to ensure it aligns with Doctor M’s target personas.

Souha Hasan, MAGRABi Retail Group VP of Mainstream Business

She added: “Furthermore, fashion and style play a significant role; eyewear is not just functional, it’s a fashion statement. We are expected to blend style, fashion, and functionality to attract different customer segments and personas.”

When asked on the expected financial impact of this expansion, she noted the firm is doubling its revenues in 2024 in line with the company’s three-year business plan.

In the past year, the brand has effectively implemented its growth strategy, doubling its store count and achieving an impressive 160 percent revenue increase in the first quarter of 2024 compared to the previous year.

Hasan further elaborated on the operational challenges anticipated during the rapid expansion of Doctor M.

These challenges include talent acquisition, focusing on recruiting personnel who align with the brand’s values and customer-focused approach.

“We address this challenge by anticipating the recruitment process ahead of time and targeting the appropriate staffing channels when hiring for specialty retail,” Hasan said.

She added: “For technical profiles, for instance, we collaborate closely with official institutes in each country to ensure the quality of optometry and deliver our promise to customers.”

Another challenge is maintaining consistency and standardization across all stores, addressed through the development of operational guidelines and maintaining close communication with store teams to monitor and respond to customer feedback effectively.

“Talent acquisition is one of our main priorities as we progress with the expansion plan. We work closely with our People & Culture teams across the region to ensure the fulfillment process,” she stressed.

Moreover, Hasan highlighted the importance placed on maintaining high-quality customer service and enhancing the overall shopping experience at all stores.

“We continuously work to meet customers’ expectations through our new retail concept stores, where the exploration of both vision correction and stylish frames is curated in line with our strategic positioning of lifestyle,” she said.

“This involves standardized and customized training models per country for our teams and consistent monitoring of customer feedback through our net promoter score and CRM channels.”

In addition to its physical footprint, the company has made significant strides in the digital sphere by using technology, such as advanced inventory systems and customer relationship management tools, to make operations more efficient.

These tools help track customer feedback and ensure that every interaction is consistent and personalized to meet their needs and preferences.

Looking ahead beyond 2024, Doctor M is committed to solidifying its position as a leader in the mainstream eyewear segment across the Middle East.

“The Group has continued to outperform the sector during challenging market conditions. Doctor M has contributed invaluably to our continued success, disrupting the category and becoming one of its leading players,” Yasser Taher, CEO of MAGRABi Retail Group told Arab News

In March, the company witnessed a 15 percent surge in total sales compared to the previous year, and a 30 percent increase in like-for-like transactions under its Doctor M banner, surpassing previous expectations.

The CEO attributed this growth to the expansion and development of the group’s property portfolio.

“We opened new stores for both our luxury banner Magrabi and the lifestyle banner Doctor M, including refurbishments, upgrades, and strategic store relocations,” Taher said.

This strategic expansion not only enhanced the group’s market presence but also contributed to higher average order values and increased foot traffic.


Saudi Arabia pulls in most of Partners for Growth $450m capital push

Updated 07 February 2026
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Saudi Arabia pulls in most of Partners for Growth $450m capital push

  • Global private credit fund leans into region’s largest market for growth-stage technology financing

RIYADH: Saudi Arabia has captured the vast majority of Partners for Growth’s capital deployed in the Gulf Cooperation Council, as the global private credit fund leans into what it sees as the region’s largest market for growth-stage technology financing. 

The San Francisco-based firm has deployed about $450 million in commitments in the GCC, and “the vast majority of that is in Saudi,” said Armineh Baghoomian, managing director at the firm who also serves as head of Europe, the Middle East and Africa and co-head of global fintech. 

The company was one of the earliest lenders to Saudi fintech unicorn Tabby, and it’s clear the Kingdom is providing fertile territory for ongoing investments.

“We don’t target a specific country because of some other mandate. It’s just a larger market in the region, so in the types of deals we’re doing, it ends up weighing heavily to Saudi Arabia,” Baghoomian said. 

Partners for Growth, which Baghoomian described as a global private credit fund focused on “growth debt solutions,” lends to emerging tech and innovation companies, particularly those that struggle to access traditional credit. 

“We’re going into our 22nd year,” she said, tracing the strategy back to its roots in a Bay Area investment bank debt practice in the mid-1980s. 

Today, the firm lends globally, she said, deploying capital where it sees fit across markets including Australia, New Zealand, and Southeast Asia, as well as Latin America and the GCC, where it has been active for about six years. 

Shariah structures dominate PFG’s Gulf deals 

In the Gulf, the firm’s structures are often shaped by local expectations. “Most of the deals we’ve done in the region are Shariah-compliant,” Baghoomian said. 

“In terms of dollars we’ve deployed, they’re Shariah-structured,” she added. 

“Usually it’s the entrepreneur who requires that, or requests it, and we’re happy to structure it,” Baghoomian said, adding that the firm also views Shariah structures as “a better security position in certain regions.” 

Growth debt steps in where banks cannot 

Baghoomian framed growth debt as a practical complement to equity for companies that have moved beyond the earliest stage but are not yet “bankable.” 

She said: “The lower-cost bank type facilities don’t exist. There’s that gap.”

Baghoomian added that companies want to grow, “but they don’t want to keep selling big chunks of equity. That implies giving up control and ownership.” 

For businesses with the fundamentals private credit providers look for, she said, debt can extend runway while limiting dilution. 

“As long as they have predictable revenue, clear unit economics, and the right assets that can be financed, this is a nice solution to continue their path,” she added. 

That role becomes more pronounced as equity becomes harder to raise at later stages, Baghoomian believes. 

She pointed to a gap that “might be widening” around “series B-plus” fundraising, as later-stage investors become “more discriminating” about which deals they back. 

Asset-heavy fintechs cannot scale on equity alone 

For asset-heavy technology businesses, Baghoomian argued, debt is not just an option but a necessity. 

She pointed to buy-now-pay-later platform Tabby as an example of a model built on funding working capital at scale. 

“Tabby is an asset-heavy business,” she said. “They’re providing installment plans to consumers, but they still need to pay the merchant on day one. That’s capital-intensive. You need a lot of cash to do that.” 

Equity alone, she added, would be structurally inefficient. “You would not want to just raise equity. The founders, employees, everyone would own nothing and lose a lot of control.” 

We don’t target a specific country because of some other mandate. It’s just a larger market in the region, so in the types of deals we’re doing, it ends up weighing heavily to Saudi Arabia.

Armineh Baghoomian, PFG managing director and head of Europe, the Middle East and Africa and co-head of global fintech

Baghoomian said those dynamics are common across other asset-intensive models, including lending platforms and businesses that trade in large inventories such as vehicles or property. “Those are businesses that inherently end up having to raise quite a bit of credit,” she said. Partners for Growth’s relationship with Tabby also reflects how early the firm can deploy capital when the structure is asset-backed. “We started with Tabby with $10 million after their seed round, and then we grew, and we continue to be a lender to them,” Baghoomian said. 

“On the asset-backed side, we can go in quite early,” she said. “Most of the fintechs we work with are very early stage, post-seed, and then we’ll grow with them for as long as possible.” 

As the market for private credit expands in the Gulf, Baghoomian emphasized discipline — both for lenders and borrowers. 

For investors assessing startups seeking debt, she said the key is revenue quality and predictability, not just topline growth. “Revenue is one thing, but how predictable is it? How consistent is it? Is it growing?” she said. “This credit is not permanent capital. You have to pay it back. There’s a servicing element to it.” 

Her advice to founders was more blunt: stress-test the downside before taking leverage. 

“You have to do a stress test and ask: if growth slows by 30 to 40 percent, can I still service the debt? Can I still pay back what I’ve taken?” she said. 

Baghoomian warned against chasing the biggest facility on offer. “Sometimes companies compete on how much a lender is providing them,” she said. “We try to teach founders: take as much as you need, but not as much as you can. You have to pay that back.” 

Partners for Growth positions itself as an alternative to banks not only because many growth-stage companies cannot access bank financing, but because it can tailor structures to each business. 

HIGHLIGHTS

• Partners for Growth positions itself as an alternative to banks not only because many growth-stage companies cannot access bank financing, but because it can tailor structures to each business.

• The firm lends globally deploying capital where it sees fit across markets including Australia, New Zealand, and Southeast Asia, as well as Latin America and the GCC, where it has been active for about six years.

One of Partners for Growth’s differentiators, Baghoomian said, is how bespoke its financing is compared with bank products. 

“These facilities are very bespoke. They’re custom to each company and how they need to use the money,” she said, adding that the fund is not offering founders a rigid menu of standardized options. 

“No two deals of ours look alike,” she said, framing that flexibility as especially important at the growth stage, when business needs can shift quickly. 

That customization, she added, extends beyond signing. Baghoomian said the firm aims to structure facilities so companies can actually deploy capital without being constrained, adding: “We don’t want to handcuff you. We don’t want to constrain you in any way.” 

As a company evolves, she said the financing can evolve too, because what works on day one often won’t fit nine months later. 

“We’ll revise structures,” she said, describing flexibility as core to how private credit can serve fast-moving tech businesses. 

She added that a global lender can also bring operating support and market pattern recognition, while still accounting for local nuance. 

Baghoomian expects demand for private credit in the Gulf to keep rising. “They are going to require credit, for sure,” she said, pointing to the scale of new platforms and projects. 

“I don’t see it shrinking,” she said, adding that Partners for Growth is seeing more demand and is in late-stage discussions with several companies, though she declined to name them. 

PFG to stay selective despite rising competition 

Competition among lenders has increased since the firm began deploying in the region, Baghoomian said, calling that “very healthy for the ecosystem.” 

Most of what the firm does in the region is asset-backed, Baghoomian said, often through first warehouse facilities for businesses financing receivables or other tangible exposures, “almost always Shariah.” 

Keeping Egypt on its watchlist 

Beyond the Gulf, Baghoomian said the firm is monitoring Egypt closely, though macroeconomic volatility has delayed deployments. 

“We looked at Egypt very aggressively a few years ago, and then the macro issues changed,” she said, adding that the firm continues to speak with companies in the country and track conditions. 

Even as private credit becomes more common in the region, Baghoomian underscored that debt is not universally appropriate. 

“Not every company should take a loan or credit,” she said. “You don’t take it just to take it. It should be getting you to the next milestone.”