Saudi Arabia’s non-oil private sector PMI at 55, leading the Gulf region – S&P Global

Saudi companies boosted their production levels to support ongoing sales and projects, reflecting a positive business environment, according to the report. Shutterstock
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Updated 03 July 2024
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Saudi Arabia’s non-oil private sector PMI at 55, leading the Gulf region – S&P Global

RIYADH: Saudi Arabia’s non-oil private sector showcased robust growth in June, driven by increased demand, higher output levels, and a rise in employment, according to a report.

The latest S&P Global Purchasing Managers’ Index showed that the Riyad Bank Saudi Arabia PMI stabilized at 55 from 56.4 in May, marking the lowest reading since January 2022. 

Despite the slowdown in new orders, which saw the slowest growth in nearly two and a half years, non-oil businesses reported a substantial rise in output, helping the Kingdom led the region with the strongest expansion figures.

Companies boosted their production levels to support ongoing sales and projects, reflecting a positive business environment.

Naif Al-Ghaith, chief economist at Riyad Bank, said: “The PMI for the non-oil economy recorded at 55.0 in June, marking the slowest pace of expansion since January 2022. The new orders component fell compared to the previous month, suggesting a slight moderation in demand growth.”

He added: “However, the growth in non-oil sectors was supported by a strong increase in output levels. Employment numbers also rose, while suppliers’ delivery times continued to improve.”

The second quarter growth figures indicate a positive outlook for Saudi Arabia’s non-oil gross domestic product, with expected gains exceeding 3 percent.

High output levels, stable supply chains, and moderate job creation point toward a resilient and expanding non-oil economy, contributing to the country’s economic diversification efforts.

Saudi Arabia is actively diversifying its economy under Vision 2030, attracting global investments in technology and tourism through initiatives like NEOM. 

The Kingdom has also opened up its tourism sector with projects such as the Red Sea and Al-Ula, while cultural events and industrial programs like the National Industrial Development and Logistics Program stimulate economic growth. 

Concurrent financial reforms and investments in renewable energy reduce oil dependence. These efforts are complemented by measures to support SMEs and enhance education, preparing the workforce for new economic sectors and underscoring Saudi Arabia’s commitment to transformation.

UAE

The UAE’s non-oil private sector continued to grow in June, though the rate of expansion slowed. The S&P Global UAE PMI fell to 54.6 from 55.3 in May, the lowest point in 16 months. 

The decline was primarily due to sustained competitive pressures, weaker job creation, and an easing in output growth. 

The sector faced challenges with rising input prices, leading to the quickest increase in average prices charged since April 2018. 

Despite these issues, businesses saw a marked increase in new work, with the strongest rise in new orders since March. Export volumes also saw a significant boost, reaching the highest levels since October 2023.

David Owen, senior economist at S&P Global Market Intelligence, noted: “The UAE PMI highlights a slowing growth trend in the non-oil sector throughout 2024 so far. Nevertheless, companies are still enjoying strong customer demand and robust sales pipelines, which are sustaining output expectations and driving purchasing activity.”

Owen added: “On the negative side, input price pressures are at their strongest for nearly two years, causing firms to raise their output prices for the second month in a row.”

The ongoing strength in demand and sales indicated a resilient market despite the external pressures and challenges faced.

In recent months, the UAE has initiated several projects to boost its non-oil sector. For example, the Dubai Industrial Strategy 2030 aims to increase the total output and value-addition of the manufacturing division, and enhance the depth of knowledge and innovation, making Dubai a preferred manufacturing platform for global businesses.

Additionally, Abu Dhabi’s Ghadan 21 program continues to invest in economic infrastructure projects and initiatives that support and transform the emirate’s economy, knowledge ecosystem, and communities. 

Qatar

Qatar’s non-energy private sector witnessed significant growth in June, marking the fastest expansion in nearly two years, according to the latest Purchasing Managers’ Index survey data from the Qatar Financial Centre compiled by S&P Global. 

The PMI, which rose for the fifth time this year, reached a 23-month high, driven by increased activity and a surge in new business.

In June, the PMI hit 55.9, up from 53.6 in May, indicating the most substantial improvement in non-energy private sector conditions since July 2022. 

Output increased at the fastest rate in a year and a half, with notable growth in the manufacturing and construction sectors. 

The level of new incoming work expanded at the quickest rate in 13 months, bolstered by higher customer numbers and effective promotional activities.

Employment growth continued for the sixteenth consecutive month, reflecting the ongoing business expansion and the need for highly skilled staff. 

Despite the rising demand, inflationary pressures remained muted, with only slight increases in input prices since May and a reduction in fees charged for goods and services. 

Companies were optimistic about the 12-month outlook, attributing positive forecasts to the latest branch openings, new customers, and marketing campaigns.

Qatar has boosted its non-oil sector through initiatives such as investing in infrastructure and industrial development, promoting tourism and hospitality, and establishing free zones, all of which aim to diversify the economy away from reliance on oil and gas revenues.

Kuwait

Kuwait’s non-oil private sector displayed solid growth in June, with the S&P Global Kuwait PMI at 51.6, slightly down from 52.4 in May. 

The index remained above the neutral 50 mark for the 17th consecutive month, signaling continued improvement in business conditions. 

Employment in the sector rose at the fastest pace on record, driven by sustained new orders and increased output. Despite sharp rises in input costs, the rate of inflation eased for the third month, allowing firms to limit price increases for customers.

Businesses in Kuwait faced input cost inflation, but the rate of increase in input prices eased from the peaks seen earlier in the year. 

Andrew Harker, economics director at S&P Global Market Intelligence, said: “Sustained inflows of new orders encouraged companies to expand their staffing levels at the sharpest pace on record in June.”

Companies were able to manage these costs better, resulting in moderate price increases for their goods and services. 

“There were more signs of input cost inflation softening, enabling companies to continue their policy of limiting price rises to customers in order to help secure new work. One of the big drivers of rising expenses was spending on advertising, which has often been central to growth in the non-oil private sector in recent months,” Harker added.

Kuwait has been actively working to diversify its economy through initiatives such as the Kuwait National Development Plan, which aims to transform Kuwait into a financial and trade hub regionally and internationally. Recent projects include “Madinat al-Hareer,” or the Silk City, and the expansion of Mubarak Al Kabeer Port.

Global overview

In June, the US PMI for the non-manufacturing sector was at 51.6, indicating moderate growth. China’s Caixin Services PMI stood at 51.2, down from 54 in May.

The HCOB Germany Services PMI Business Activity Index, which is derived from a question on changes in business activity from the previous month, reached 53.1 in June.

This marks the fourth consecutive month above the 50 no-change threshold, indicating a solid expansion rate. 

However, it is a slight decrease from May’s 12-month high of 54.2, marking the first decline in the index since January.

Japan’s services PMI, on the other hand, stood at 49.4 in June from 53.8 in May.

These comparisons underscore the Gulf region’s relatively strong performance, particularly Saudi Arabia’s leading position with a PMI of 55. 

Despite facing some headwinds, the non-oil sectors in these Gulf countries continue to show resilience and robust growth, which bodes well for their economic diversification efforts.

The Purchasing Managers’ Index, produced globally by S&P Global and some local trade associations, is a survey-based economic indicator designed to provide timely insights into business conditions. 

It includes individual measures such as business output, new orders, employment costs, and selling prices, as well as exports, purchasing activity, supplier performance, backlogs of orders, and inventories of both inputs and finished goods. 

By asking respondents to report changes compared to the previous month and their sentiment on future output, the PMI anticipates changing economic trends and can serve as an alternative gauge to official data, which can be delayed or suffer from quality issues. 

Initially focused on manufacturing, its coverage now extends to services, construction, and retail sectors.


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”