‘Exponentially larger’ World Cup in Riyadh to elevate Esports to new heights, says tournament CEO

Ralf Reichert, CEO of the Esports World Cup Foundation. AN video
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Updated 27 June 2024
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‘Exponentially larger’ World Cup in Riyadh to elevate Esports to new heights, says tournament CEO

  • 8-week tournament a ‘leap forward’ for global gaming, organizers say
  • ‘Unprecedented’ broadcasting network will ensure expanded global coverage

Riyadh: In a significant leap for the global gaming industry, Riyadh is set to host the Esports World Cup, which promises new levels of competition and cultural exchange.

Building on the success of previous events such as Gamers8, the new tournament aims to elevate esports to new heights.

Arab News interviewed Ralf Reichert, CEO of the Esports World Cup Foundation, ahead of the event to explore the global impact of the tournament on the gaming industry and beyond.

“We don’t want to be just another competition. Our goal is to leapfrog the industry and bring it together on a scale never seen before,” he said.

“With 22 competitions and 21 games, this is not just twice as big as anything before — it’s exponentially larger.”

Reichert highlighted Riyadh’s strategic location as a bridge between the West and the Middle East, creating a unique opportunity to unite gamers from both regions.

The eight-week event will celebrate the sport and its culture, pushing the entire industry forward, he said.

The CEO said there is a clear vision for the tournament, but executing it on this scale was daunting.

“Time was our biggest enemy,” he said. Despite this, strong support from publishers, a comprehensive qualification strategy, and numerous broadcasting partnerships have been secured.

“If you haven’t heard about it yet, our job is to make sure you do,” he added, emphasizing their commitment to broadening the event’s reach.

The response to the tournament has been overwhelmingly positive, with significant interest from broadcasting and media partners.

“We initially aimed for 15 games, but we’re starting with 21, featuring the best games in the world,” Reichert said.

Global esports supporters have rallied behind the event, resulting in more than 50 broadcasting partners worldwide.

“We’ve built an unprecedented broadcasting network, ensuring true global coverage from companies across the US, India, Africa, South America, Korea, and China.”

Reichert also discussed the thriving gaming culture in Saudi Arabia and the wider Middle East.

“About 67 percent of the Saudi population identifies as gamers. Gaming is a core cultural pillar here,” though the world may not fully realize this yet, he said.

The region’s young population and leadership are highly supportive of gaming, backed by initiatives such as Vision 2030, and the national gaming and esports strategy. 

Saudi Arabia has already produced several gaming champions, and the CEO sees the Esports World Cup as a catalyst for nurturing more local talent.

“This tournament is a chance for fans to see the best gamers live and for aspiring players to envision themselves on these stages,” he said.

The event aims to inspire young gamers to pursue their dreams of becoming national and even global stars, helping to further popularize esports worldwide.

In a message to gaming fans, the CEO encouraged everyone in the region to attend the event. 

“You’ll witness the best sport in the world played live and experience fantastic gaming, esports, and cultural entertainment. This is more than just a tournament— it’s a fanfest. We call it the Esports World Cup Festival, a historic moment you don’t want to miss. If you can’t be there in person, make sure to tune in online.”


\All-star ambassador lineup set for PIF Saudi Ladies International

Updated 7 sec ago
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\All-star ambassador lineup set for PIF Saudi Ladies International

  • Golf Saudi’s elite field assembles as Ladies European Tour and PIF Global Series season kicks off in Riyadh

RIYADH: Golf Saudi’s international ambassador is set to battle it out for a $5 million prize fund at the PIF Saudi Ladies International, held at Riyadh Golf Club from Feb. 11-14.

As a part of the PIF Global Series, the tournament is the season opener of the Ladies European Tour and features a world-class field of elite international talent, headlined by World No. 5 Charley Hull.

The PIF Global Series provides a competitive international platform for the world’s best women golfers to compete alongside emerging talent at premier international venues. This season’s calendar reflects an expanding international presence and high-level competition, with upcoming stops including Las Vegas, London, Korea and Shenzhen.

Ambassadors will once again look to raise the profile of the game and act as an inspiration to local amateurs and newcomers to take up the game, not only with their performances on the course, but also by joining Go Golf clinics and driving range sessions with beginners and emerging talent at every venue.

The strong field will feature:

Charley Hull (England)

A seasoned champion with multiple global titles to her name, the 29-year-old brings a formidable track record to the field. Hull is no stranger to success in the Kingdom, having famously secured the individual title at the Riyadh Series in 2024. Her performance across the PIF Global Series has established her as a perennial fan favorite in the region; she looks to build on that momentum following a stellar run last year, where she secured top-10 finishes in both Riyadh and Houston.

Known for prioritizing fitness, mental wellbeing and work in the gym alongside honing her game, Hull made headlines at the 2025 PIF Saudi Ladies International by revealing she was focused on reducing her 5 km run time to 20 minutes by the year’s end.

“Every time I return to Riyadh, I’m blown away by how much the game has grown,” Hull said. “My preparation for the PIF Saudi Ladies International is about more than just golf; it’s about arriving as an athlete ready to perform on a world-class stage.”

“As a Golf Saudi ambassador, I want the next generation of young girls watching us at Riyadh Golf Club to see that with discipline and the right support, there are no limits. Being part of this journey where we see equal prize money is incredibly inspiring, and I’m proud to help show young girls what’s possible through the game.

“I haven’t yet got my PB down as I tore a ligament in my ankle in August, just as I was getting close to 20 minutes ... I’ve only just started running again but I hope to get to sub 20 this year!”

A proven contender in Saudi Arabia, the four-time LET winner arrives focused on delivering another crown.

Alison Lee (US)

The two-time PIF Global Series individual winner (Sotogrande, 2021, and Riyadh, 2023) and two-time Solheim Cup star returns to Riyadh Golf Club following her comeback at the Aramco Houston Championship, after a maternity break last year. The American also went on to play the final PIF Global Series event of 2025, in Shenzhen, six months after giving birth.

Patty Tavatanakit (Thailand)

A Major champion and one of Thailand’s leading lights, the 26-year-old has established herself as a force on the world stage. Following her victory at the PIF Saudi Ladies International in 2024, the Thai returns to Riyadh Golf Club hungry for more success.

Tavatanakit said: “I feel good going into this week, and I’m super excited to get to Riyadh. This course and tournament have a special place in my heart, and I’m so lucky to count myself as a past champion. This event stands out on the calendar every year due to Golf Saudi’s incredible support of the athletes and of golf in general — we’re all looking forward to getting there for a great week!”

Carlota Ciganda (Spain)

A combined 11-time winner on the LPGA tour and the LET, the seven-time Solheim Cup-capped Spaniard will be looking to go one better than her last PIF Global Series outing in Houston, where she lost out to compatriot Nuria Iturrioz, finishing T2 with fellow Golf Saudi Ambassador Hull.

Marianne Skarpnord (Norway)

The 39-year-old has demonstrated age is no barrier at the top level, competing in 18 LET events in 2025 and with victories spanning all the way back to 2009, the Norwegian golfer will be looking to prove that age is just a number when competing at Riyadh Golf Club.

“Women’s golf has changed massively since I started on the tour in 2005,” Skarpnord said. “Over the last decade, the game has grown enormously, and the standard today is completely different. Golf Saudi has played a massive part in that — they are raising the profile of the women’s game, strengthening the fields and creating opportunities for us that simply didn’t exist before.”

Muni “Lily” He (China)

One of golf’s most popular players, the fan favorite finished T8 at Riyadh Golf Club in the 2025 edition of the PIF Saudi Ladies International, and while showing promise across the LPGA and Ladies European Tour, could 2026 be her breakthrough year?

Danielle Kang (USA)

A Major champion and six-time winner on the LPGA Tour, the American is set to return to the PIF Global Series after finishing in the top 30 of the Aramco Houston Championship in 2025. The 33-year-old is no stranger to adversity, however, overcoming significant back injuries and health issues to continue challenging on the world’s biggest stages.

Olivia Cowan (Germany)

Competing in all five PIF Global Series events in 2025, the ever-present German finished inside the top 20 on three occasions, with a best placed T4 at the PIF London Championship at Centurion Club. She will be hoping to add another stellar performance to kick start her season in Saudi Arabia.

Pauline Roussin-Bouchard (France)

A two-time winner on the Ladies European Tour, including a victory at the PIF Global Series — Singapore in 2023, the 25-year-old will be aiming to add to her accolades this year, starting at the PIF Saudi Ladies International.