KitKat partners with Esports World Cup in Riyadh

The Esports World Cup will be home to the largest esports and gaming festival in the world, transforming Riyadh into the epicenter of esports fandom and gaming culture.
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Updated 23 June 2024
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KitKat partners with Esports World Cup in Riyadh

Nestlé’s iconic chocolate brand KitKat has partnered with the Esports World Cup Foundation to support the inaugural Esports World Cup this summer in Riyadh. Their collaboration with the world’s largest gaming festival further integrates KitKat into global gaming culture, combining the brand’s catchy “Have a Break” philosophy with the necessary pauses that come with gaming at all levels — Get Ready to Climb, Break, and Dominate!

By supporting the Esports World Cup, KitKat aims to connect with competitive and casual gamers through its legendary ethos. Whether it is a tactical pause on stage to discuss strategy, or simply a moment to reset and come back refreshed to take on what is next, having a break is an essential aspect of the gaming experience. KitKat and EWC view breaks as an integral part of life inside and outside the game, together aspiring to make each moment of enjoyment and rejuvenation for players and maintain a healthy approach to gaming.

“We are excited to partner with an amazing brand like KitKat to bring a fresh energy and connection to the esports community,” said Mohammed Al-Nimer, sales director, Esports World Cup Foundation. “This collaboration will not only enhance the experience of all visitors, but also highlight the importance of having strategic breaks for better performance. I highly encourage all fans attending the Esports World Cup to visit the KitKat booth, have a break and enjoy some delicious KitKat goodies!”

“This partnership enables us to connect with the next generation of gaming enthusiasts, offering them the breaks they need both in-game and in life,” said Robert Helou, CEO of Nestlé KSA. “We believe we will deeply resonate with gamers by integrating our ‘Have a Break’ philosophy into the esports world. This collaboration highlights the importance of taking breaks and prioritizing mental well-being, especially in the high-stress environment of competitive gaming.”

Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.


Ahead of its centenary, SAB posts SR8.5bn net profit

Updated 09 February 2026
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Ahead of its centenary, SAB posts SR8.5bn net profit

Lubna S. Olayan, chair of the board of directors of the Saudi Awwal Bank, has announced the bank’s financial results for the year ending Dec. 31, 2025, marking a year of strong financial performance as SAB prepares to celebrate its centenary in 2026.
For the year ending Dec. 31, 2025, SAB demonstrated strong financial performance, recording a net profit after Zakat and income tax of SR8.5 billion ($2.2 billion), an increase of 5 percent compared to 2024. The total operating income rose by 5 percent year on year to SR14.7 billion, reflecting sustained business momentum and disciplined execution of the bank’s strategy.
The net loans and advances reached SR299 billion, up 15 percent year on year, while customer deposits grew to SR323 billion, an increase of 21 percent year on year, which underscored the strength of SAB’s franchise and funding position. The total equity increased to SR79 billion, highlighting the bank’s strong capital base, prudent balance sheet management, and sustained profitability.
Olayan said: “2025 was a year of strong financial performance and disciplined execution. Our consistent delivery reflects the strength of our business model, our focus on operational efficiency, and our commitment to creating long-term value for all stakeholders. Our revenues continue to grow despite lower benchmark rates demonstrating the impact of our strategy.”
During the year, SAB continued to deliver faster-than-market growth, with loans expanding by 15 percent. Growth remained well balanced across retail and wholesale banking, supporting priority sectors aligned with the Kingdom’s Vision 2030 transformation. Operational efficiency initiatives and disciplined cost management, together with strong asset quality, contributed to a return on tangible equity of 14.5 percent.
Sustainability remained a core strategic priority. SAB exceeded its sustainable finance ambition, growing its sustainable finance portfolio to SR45 billion. SAB also issued two green-labelled bonds totaling $1.9 billion, which strengthened its capital base, and launched the first green mortgage in Saudi Arabia. The bank’s progress was reflected in improved ESG ratings, including an upgrade by MSCI to “A.”
Olayan added: “As we prepare to enter SAB’s second century, we are well positioned to support the Kingdom’s Vision 2030 ambitions and to build on our unique legacy as Saudi Arabia’s first bank. Our diversified business model, strong capital position, and disciplined execution underpin our ability to navigate evolving market conditions and continue delivering sustainable growth.”
In 2025, SAB’s performance and leadership were recognized through multiple regional and international awards, including Best Bank in Saudi Arabia, Best ESG Bank in Saudi Arabia, Best Digital Bank, Best Corporate Bank, and Best Private Bank, reflecting the bank’s continued focus on financial performance, sustainability, innovation, digital capabilities, customer satisfaction, and corporate governance.
“On behalf of the board, I would like to thank our customers for their continued trust, our employees and management for their commitment and dedication, and our regulators and strategic partner HSBC, for their ongoing support, which enable SAB to continue delivering this strong and sustainable performance,” Olayan said.