Tobacco-like warning label for social media sought by US surgeon general who asks Congress to act

Surgeon General Dr. Vivek Murthy speaks during an event on the White House complex in Washington, April 23, 2024. Murthy is asking Congress to require warning labels on social media platforms that are similar to those that appear on cigarette boxes. (AP/File Photo)
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Updated 17 June 2024
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Tobacco-like warning label for social media sought by US surgeon general who asks Congress to act

  • Dr. Vivek Murthy said that social media is a contributing factor in the mental health crisis among young people

WASHINGTON DC: The US surgeon general has called on Congress to require warning labels on social media platforms similar to those now mandatory on cigarette boxes.
In a Monday opinion piece in the The New York Times, Dr. Vivek Murthy said that social media is a contributing factor in the mental health crisis among young people.
“It is time to require a surgeon general’s warning label on social media platforms, stating that social media is associated with significant mental health harms for adolescents. A surgeon general’s warning label, which requires congressional action, would regularly remind parents and adolescents that social media has not been proved safe,” Murthy said. “Evidence from tobacco studies show that warning labels can increase awareness and change behavior.”
Murthy said that the use of just a warning label wouldn’t make social media safe for young people, but would be a part of the steps needed.
Social media use is prevalent among young people, with up to 95 percent of youth ages 13 to 17 saying that they use a social media platform, and more than a third saying that they use social media “almost constantly,” according to 2022 data from the Pew Research Center.
“Social media today is like tobacco decades ago: It’s a product whose business model depends on addicting kids. And as with cigarettes, a surgeon general’s warning label is a critical step toward mitigating the threat to children,” Josh Golin, executive director at Fairplay, an organization that is dedicated to ending marketing to children, said in a statement.
Last year Murthy warned that there wasn’t enough evidence to show that social media is safe for children and teens. He said at the time that policymakers needed to address the harms of social media the same way they regulate things like car seats, baby formula, medication and other products children use.
To comply with federal regulation, social media companies already ban kids under 13 from signing up for their platforms — but children have been shown to easily get around the bans, both with and without their parents’ consent.
Other measures social platforms have taken to address concerns about children’s mental health can also be easily circumvented. For instance, TikTok introduced a default 60-minute time limit for users under 18. But once the limit is reached, minors can simply enter a passcode to keep watching.
Murthy believes the impact of social media on young people should be a more pressing concern.
“Why is it that we have failed to respond to the harms of social media when they are no less urgent or widespread than those posed by unsafe cars, planes or food? These harms are not a failure of willpower and parenting; they are the consequence of unleashing powerful technology without adequate safety measures, transparency or accountability,” he wrote.
In January the CEOs of Meta, TikTok, X and other social media companies went before the Senate Judiciary Committee to testify as parents worry that they’re not doing enough to protect young people. The executives touted existing safety tools on their platforms and the work they’ve done with nonprofits and law enforcement to protect minors.
Murthy said Monday that Congress needs to implement legislation that will protect young people from online harassment, abuse and exploitation and from exposure to extreme violence and sexual content.
“The measures should prevent platforms from collecting sensitive data from children and should restrict the use of features like push notifications, autoplay and infinite scroll, which prey on developing brains and contribute to excessive use,” Murthy wrote.
Sens. Marsha Blackburn and Richard Blumenthal supported Murthy’s message Monday.
“We are pleased that the Surgeon General — America’s top doctor — continues to bring attention to the harmful impact that social media has on our children,” the senators said in a prepared statement.
The surgeon general is also recommending that companies be required to share all their data on health effects with independent scientists and the public, which they currently don’t do, and allow independent safety audits.
Murthy said schools and parents also need to participate in providing phone-free times and that doctors, nurses and other clinicians should help guide families toward safer practices.
While Murthy pushes for more to be done about social media in the United States, the European Union enacted groundbreaking new digital rules last year. The Digital Services Act is part of a suite of tech-focused regulations crafted by the 27-nation bloc — long a global leader in cracking down on tech giants.
The DSA is designed to keep users safe online and make it much harder to spread content that’s either illegal, like hate speech or child sexual abuse, or violates a platform’s terms of service. It also looks to protect citizens’ fundamental rights such as privacy and free speech.
Officials have warned tech companies that violations could bring fines worth up to 6 percent of their global revenue — which could amount to billions — or even a ban from the EU.


Tunisian filmmaker wins $1 million global AI film contest in Dubai

Updated 10 January 2026
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Tunisian filmmaker wins $1 million global AI film contest in Dubai

  • The French-language short film, “Lily,” was created entirely using Google’s generative AI tools
  • The winning film was selected from 3,500 film submissions

DUBAI: Tunisian filmmaker Zoubeir Jlassi on Saturday won the inaugural $1 million AI film award, launched in collaboration with Google’s Gemini, for his short movie, “Lily.”

He was declared the winner in a ceremony held during the second day of the 1 Billion Followers Summit in Dubai where Sheikha Latifa bint Mohammed bin Rashid Al-Maktoum, chairperson of the Dubai Culture and Arts Authority, presented the award.

The French-language short film, “Lily,” created entirely using Google’s generative AI tools — including Gemini, Veo 3, Imagen and Flow — was named after the filmmaker’s daughter, who inspired the story.

The nine-minute film follows a lonely archivist haunted by a doll caught on his car bumper during a hit-and-run accident, forcing him to confront his guilt, confess to the police, and reunite the doll with the injured child in the hospital.

AI-generated behind the scenes shots of the winning film Lily. (Instagram: @zoubeirjlassi)

“My daughter has a doll, which is also called Lily. This doll lived with us through our moments of grievances, joy, and victories,” Jlassi told Arab News.

He said the film, which took a month to complete, portrays the doll as the protagonist’s silent witness and secretkeeper, ultimately prompting his moral awakening and bringing him back to life. The film’s message, he added, is that routine can dull self-awareness, preventing people from confronting their own truths and taking responsibility for their mistakes.

“With this film, I hope to inspire aspiring filmmakers to dream, take ideas from their archives, execute them and share them on their own platforms without relying on large production budgets or expensive equipment,” he told Arab News.

“This is the beauty of technology; it unleashes creativity without limits.”

The winning film was selected from 3,500 film submissions from 16 countries, with organizers saying the award aimed to encourage the use of AI in producing meaningful films and enhance the creators’ ability to deliver humanitarian stories.

It also looked to empower young people to leverage technology in boosting their creativity and creating artworks that bridge cultures.

AI-generated behind the scenes shots of the winning film Lily. (Instagram: @zoubeirjlassi)

The shortlisting process took place over multiple stages. A jury of international technology experts and filmmakers selected 12 films based on the storytelling originality, narrative structure, visual aesthetics, creative use of AI technologies, overall creativity, emotional impact, and adherence to transparency and ethical principles.

The five finalists were selected after public voting of the works selected by the jury, organizers said.

Each film had to be powered by at least 70 percent generative AI tools from Google — including Veo, Imagen and Flow — or third-party platforms that run on Gemini’s technology. The tech company said that the entries underwent advanced technical assessment and AI verification to ensure submissions met the criteria.

The remaining finalists were “Portrait No. 72” by Rodson Verr Suarez of the Philippines; “Cats Like Warmth” by South Korean director Lee Su Yeol; “Heal” by Egyptian director Mohamed Gomaa; and “The Translator” by US-based Pylyp Li.

The top five AI-generated short films were screened on the first day of the 1 Billion Followers Summit, a gathering of content creators aiming to explore how new media can drive positive change and fuel sustainable economic growth.