Saudi Arabia’s entertainment scene set to make a splash with aquaparks

Saudi Arabia’s entertainment sector has seen exponential growth, with the number of companies skyrocketing to 4,000 from fewer than 10 since the inception of Vision 2030, according to a senior official. Shutterstock
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Updated 09 June 2024
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Saudi Arabia’s entertainment scene set to make a splash with aquaparks

RIYADH: Saudi Arabia is gearing up to introduce a host of new entertainment and aquatic parks as the Ministry of Investment partners with Nowaar Entertainment, with the first park slated to open its doors in Riyadh in 2025.

In collaboration with the General Entertainment Authority, MISA signed an agreement on Sunday with Nawaar Entertainment to develop entertainment and splash parks across the country, with Riyadh being the inaugural location set to launch in 2025.

Saudi Arabia’s entertainment sector has seen exponential growth, with the number of companies skyrocketing to 4,000 from fewer than 10 since the inception of Vision 2030, according to a senior official.

Speaking at the Saudi Media Forum in Riyadh on Feb. 21, GEA CEO Faisal Bafarat revealed that the industry has already generated over 150,000 local jobs since the Kingdom embarked on its economic diversification initiative in 2016.

Bafarat emphasized the significance of fostering high competitiveness among various business sectors to introduce innovative forms of entertainment, which are now attracting increased investment in the Kingdom, as reported by the Saudi Press Agency.

Reports also indicated the organization’s efforts toward developing entertainment options tailored to the diverse needs of people from all walks of life in the Kingdom.

Meanwhile, MISA inked several agreements with Japan during the Seventh Ministerial Meeting of the Saudi-Japan Vision 2030, held in Riyadh in December 2023.

Chaired by Saudi Minister of Investment Khalid Al-Falih alongside the Japanese Minister of Economy, Trade and Industry, Ken Saito, and the Japanese Vice-Minister for Foreign Affairs, Fukazawa Yoichi, the event witnessed the signing of 13 agreements and memorandums of understanding with Japanese entities and companies.

Among the highlights were three significant projects in construction technology, tourism, and entertainment.

Through dialogue sessions, the meeting also shed light on promising partnership opportunities in implementing mega projects in the Kingdom, including NEOM, the Red Sea, and Qiddiya.

Saudi Arabia’s Vision 2030 is spearheading targeted support measures for the entertainment sector, aiming to contribute over $23 billion, equivalent to 3 percent of GDP, and create more than 100,000 jobs by 2030. Additionally, a $64 billion investment plan is in place to further bolster the sector’s growth.


Saudi POS transactions see 20% surge to hit $4bn: SAMA

Updated 05 December 2025
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Saudi POS transactions see 20% surge to hit $4bn: SAMA

RIYADH: Saudi Arabia’s total point-of-sale transactions surged by 20.4 percent in the week ending Nov. 29, to reach SR15.1 billion ($4 billion).

According to the latest data from the Saudi Central Bank, the number of POS transactions represented a 9.1 percent week-on-week increase to 240.25 million compared to 220.15 million the week before.

Most categories saw positive change across the period, with spending on laundry services registering the biggest uptick at 36 percent to SR65.1 million. Recreation followed, with a 35.3 percent increase to SR255.99 million. 

Expenditure on apparel and clothing saw an increase of 34.6 percent, followed by a 27.8 percent increase in spending on telecommunication. Jewelry outlays rose 5.6 percent to SR354.45 million.

Data revealed decreases across only three sectors, led by education, which saw the largest dip at 40.4 percent to reach SR62.26 million. 

Spending on airlines in Saudi Arabia fell by 25.2 percent, coinciding with major global flight disruptions. This followed an urgent Airbus recall of 6,000 A320-family aircraft after solar radiation was linked to potential flight-control data corruption. Saudi carriers moved swiftly to implement the mandatory fixes.

Flyadeal completed all updates and rebooked affected passengers, while flynas updated 20 aircraft with no schedule impact. Their rapid response contained the disruption, allowing operations to return to normal quickly.

Expenditure on food and beverages saw a 28.4 percent increase to SR2.31 billion, claiming the largest share of the POS. Spending on restaurants and cafes followed with an uptick of 22.3 percent to SR1.90 billion.

The Kingdom’s key urban centers mirrored the national decline. Riyadh, which accounted for the largest share of total POS spending, saw a 14.1 percent surge to SR5.08 billion, up from SR4.46 billion the previous week. The number of transactions in the capital reached 75.2 million, up 4.4 percent week-on-week.

In Jeddah, transaction values increased by 18.1 percent to SR2.03 billion, while Dammam reported a 14 percent surge to SR708.08 million.

POS data, tracked weekly by SAMA, provides an indicator of consumer spending trends and the ongoing growth of digital payments in Saudi Arabia. 

The data also highlights the expanding reach of POS infrastructure, extending beyond major retail hubs to smaller cities and service sectors, supporting broader digital inclusion initiatives. 

The growth of digital payment technologies aligns with the Kingdom’s Vision 2030 objectives, promoting electronic transactions and contributing to the nation’s broader digital economy.