No more chicken Big Macs as EU court rules against McDonald’s in trademark case

McDonald’s has not proved genuine use of the trademark Big Mac within a continuous period of five years in the EU in connection with certain goods and services, the judges ruled. (AFP file photo)
Short Url
Updated 05 June 2024
Follow

No more chicken Big Macs as EU court rules against McDonald’s in trademark case

  • US fast-food had not used it for them for five consecutive years, Europe’s second top court said on Wednesday

BRUSSELS: US fast-food chain McDonald’s does not have the right to use the term “Big Mac” for poultry products after it had not used it for them for five consecutive years, Europe’s second top court said on Wednesday, in a partial win for Irish rival Supermac’s in a long-running trademark dispute.
The Luxembourg-based General Court’s ruling centered on Supermac’s attempt in 2017 to revoke McDonald’s use of the name Big Mac which the US company had registered in 1996 for meat and poultry products and services rendered at restaurants.
The European Union Intellectual Property Office (EUIPO)dismissed Supermac’s application for revocation and confirmed McDonald’s use of the term for meat and chicken sandwiches, prompting the Irish company to challenge the decision.
Supermac’s, which opened its first restaurants in Galway in 1978, sells beef and chicken burgers as well as fried chicken nuggets and sandwiches.
The General Court rejected McDonald’s arguments and partially annulled and altered EUIPO’s decision.
“McDonald’s loses the EU trade mark Big Mac in respect of poultry products,” judges ruled.
“McDonald’s has not proved genuine use within a continuous period of five years in the European Union in connection with certain goods and services,” they said.
McDonald’s did not immediately respond to a request for comment.
The ruling can be appealed to the Court of Justice of the European Union, Europe’s highest.
The case is T-58/23 Supermac’s v EUIPO – McDonald’s International Property (BIG MAC).


In southeast Pakistan, Ramadan brings Hindus and Muslims closer

Updated 10 March 2026
Follow

In southeast Pakistan, Ramadan brings Hindus and Muslims closer

MITHI: Partab Shivani, a Hindu in Muslim-majority Pakistan, has fasted on and off during Ramadan for years, but this time is different as he practices abstinence for the entire holy month.
Every year, he and his friends in the southeastern city of Mithi arrange iftar, when Muslims break their daily fast, to foster peace and solidarity between the two religions.
“I believe we need to promote interfaith harmony. First, we are humans — religions came later,” Shivani, a 48-year-old social activist, told AFP, adding that he also reads the teachings of the Buddha.
“His message is about peace and ending war. Peace can spread through solidarity and by standing with one another. Distance only widens the gap between people,” he added.
Ninety-six percent of Pakistan’s 240 million people are Muslim. Just two percent are Hindu, most of them living in rural areas of Sindh province where Mithi is located.
In Mithi itself, most of the 60,000 inhabitants are Hindu.
Many of the city’s Hindus also observe Ramadan and iftar has become a social gathering where people from both faiths happily participate.
“This has been a wonderful tradition of ours for a very long time,” said Mir Muhammad Buledi, a 51-year-old Muslim friend who attended Shivani’s iftar gathering.
“It is a beautiful example of harmony between the two communities.”
Like brothers
Discrimination against minorities runs deep in Pakistan.
Following the end of British rule in South Asia in 1947, the subcontinent was partitioned into mainly Hindu India and Muslim-majority Pakistan.
That triggered widespread religious bloodshed in which hundreds of thousands were killed and millions displaced.
According to the Human Rights Commission of Pakistan, freedom of religion or belief is under constant threat, with religiously motivated violence and discrimination increasing yearly.
State authorities, often using religious unrest for political gain, have failed to address the crisis, the independent non-profit says.
But such tensions are absent in Mithi.
“I am a Hindu but I keep all the fasts during this month,” said Sushil Malani, a local politician. “I feel happy standing with my Muslim brothers.
“We celebrate Eid together as well. This tradition in the region is very old.”
Restaurants and tea stalls are closed across Pakistan during Ramadan.
Ramesh Kumar, a 52-year-old Hindu man who sells sweets and savoury items outside a Muslim shrine, keeps his push cart covered and closed until iftar.
“There is no discrimination among us if someone is Muslim or Hindu. I have been seeing this since my childhood that we all live together like brothers,” he said.
Muslim shrine, Hindu caretaker
Locals say Mithi’s peaceful religious coexistence can be traced to its remote location, emerging from the sand dunes of the Tharparkar desert, which borders the modern Indian state of Rajasthan.
Cows — considered sacred in Hinduism — roam freely in Mithi city, as they do in neighboring India.
At two Sufi Muslim shrines in the middle of the city, Hindu families arrange meals, bringing fruit, meals and juices for their Muslim neighbors to break their fasts.
“We respect Muslims,” said Mohan Lal Malhi, a Hindu caretaker of one of the shrines.
Mohan said his parents and elders taught him to respect people regardless of religion or color, and the traditions pass from one generation to the next.
Local residents said both communities consider their social relationships more important than their religious identity.
“You will see a (Sikh) gurdwara, a mosque, and a shrine standing side by side here,” Mohan said. “The atmosphere of this area teaches humanity.”