ABU DHABI: With New York Knicks orange and Philadelphia 69ers blue splashed across the stands, fans streamed into Etihad Arena on Yas Island last October to watch two of the National Basketball Association’s most well-known franchises take center stage.
The sell-out games were another sign of how far the NBA’s presence in Abu Dhabi and the region has spread, and that footprint expanded further this week when the league and the Department of Culture and Tourism Abu Dhabi confirmed a long-term renewal of their collaboration.
The extension will see pre-season NBA Global Games continue in the emirate alongside the launch of a new NBA Global Academy and expanded youth and fan programming across the UAE.
The agreement formalizes what has increasingly become a year-round NBA presence in the capital. Since the first Abu Dhabi Games in 2022, a stream of high-profile NBA teams has played preseason games in the city — Milwaukee and Atlanta that year, followed by Dallas and Minnesota in 2023, reigning champions Boston Celtics and Denver Nuggets in 2024, and the New York Knicks and Philadelphia 76ers last October — bringing MVP talent such as Giannis Antetokounmpo and Joel Embiid alongside championship rosters and perennial contenders.
Away from the bright lights of Etihad Arena, the NBA’s footprint has filtered into schools and community gyms across the UAE capital. The multiyear collaboration with DCT Abu Dhabi has gone far beyond preseason games, encompassing the Jr. NBA/Jr. WNBA Abu Dhabi League, fan festivals, player appearances and community clinics designed to promote healthy lifestyles and introduce young people to the fundamentals of the sport — an approach that research firm YouGov says has lifted basketball participation in the UAE by 60 percent and expanded the league’s local fanbase by more than 25 percent since the annual preseason visits began.
An NBA Global Academy will be launched in Abu Dhabi and will serve as the global hub for the league’s academy network, operating year-round as an elite basketball development and academic program for top high-school-age student-athletes from the UAE, the Middle East and beyond. The academy will include elite development programming for up to 20 local boys, basketball development activities for local girls and residential programming for up to 24 male prospects from the rest of the world.
Abu Dhabi will also host two annual youth tournaments under the expanded agreement, following the 2025 NBA Academy Showcase at NYU Abu Dhabi from Sept. 25 to 27, which featured elite teenage prospects from NBA Academy Africa in Senegal, IMG Academy in the United States, INSEP in France and Basketball Australia’s Centre of Excellence.
Mohamed Khalifa Al-Mubarak, chairman of DCT Abu Dhabi, said the renewal reflected the emirate’s long-term ambitions in sport and youth development.
“Extending our partnership with the NBA further strengthens Abu Dhabi’s position as the new home of basketball in the Middle East and reinforces our commitment to our youth,” he said.
“The establishment of the NBA Global Academy in Abu Dhabi will open pathways for Emirati and UAE-based athletes, coaches and sports professionals to learn from the world’s best, while our long-term hosting of the NBA Global Games will inspire the next generation.
“Beyond bringing world-class sporting events to our capital, the NBA’s youth programs and grassroots initiatives encourage healthy, active lifestyles and connect our residents to the universal values of sport.”
From the NBA’s perspective, the UAE capital has become one of its most significant overseas platforms.
NBA Deputy Commissioner and Chief Operating Officer Mark Tatum said the collaboration had been instrumental in growing basketball participation and fandom in the UAE and across the Middle East.
“We look forward to building on those efforts in the years to come, including through the launch of an NBA Global Academy that will help develop elite-level players from the region and around the world,” he added.
The extended collaboration will also expand youth development programming that has already reached more than 20,000 boys and girls since 2022, with plans to grow the existing Jr. NBA and Jr. WNBA leagues in Abu Dhabi and Al-Ain to six later this year and 12 by 2028.
The commercial side of the relationship is also evolving, with Experience Abu Dhabi remaining the NBA’s official tourism partner across the Middle East, China and Europe while the deal now extends into Africa, Asia, Canada and Latin America.
With more teams expected, academy graduates emerging and junior leagues expanding, Abu Dhabi’s role in the NBA’s international strategy appears set to deepen. Additional details about future NBA preseason games in Abu Dhabi, including the schedule and participating teams, are expected to be announced later.
