Jeddah waterfront renovated by PIF-owned ROSHN

Jeddah’s popular waterfront promenade has been renovated by Saudi developer and owner ROSHN. (File/ROSHN)
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Updated 01 June 2024
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Jeddah waterfront renovated by PIF-owned ROSHN

  • The area, opened in 2017 and renamed ROSHN Waterfront in 2022, contains a range of amenities, attractions and entertainment activities
  • The new waterfront will be revealed to the public in early June

JEDDAH: Jeddah’s popular waterfront promenade has been renovated by Saudi developer and owner ROSHN.

The area, opened in 2017 and renamed ROSHN Waterfront in 2022, contains a range of amenities, attractions and entertainment activities.

More than 55 million people visit the site each year.

ROSHN, which is wholly owned by the Public Investment Fund, said the renovation will enhance community participation, empower creative people and improve the public landscape.

The facade walkway will feature a community painting by Saudi artists that celebrates the features of the Red Sea city of Jeddah and the distinctive elements that represent the work of ROSHN.

The walkway is 3,200 meters long and five meters wide, covering a total area of 16,000 sq. meters.

More than 200 volunteers from Jeddah are working on implementing the new design of the walkway, the Saudi Press Agency reported.

The new waterfront will be revealed to the public in early June.

Over recent months, ROSHN has hosted a competition to encourage Saudi artists to submit designs for walking, running and bicycle paths on the walkway.

Ghada Al-Rumayan, Group Chief Marketing and Communications Officer, said: “The waterfront has become one of the most famous tourist places in Jeddah, and we are keen to ensure that our efforts in improving the quality of life for everyone are in line with our commitment to supporting Saudi art and artists.”

The renovation will highlight the spirit of the city of Jeddah and present a “stunning artistic painting that embodies the beauty of Saudi art,” she added.


Children’s Theater Festival opens in Qassim region

Updated 27 January 2026
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Children’s Theater Festival opens in Qassim region

  • To develop future ‘cultural architects,’ says CEO Khaled Al-Baz
  • ‘Nurture creativity, aesthetic awareness and sense of belonging’

BURAIDAH: The Qassim Children’s Theater Festival opened on Tuesday bringing together professionals from across Saudi Arabia and the Gulf.

The event is being held under the patronage of Prince Dr. Faisal bin Mishaal bin Saud bin Abdulaziz, governor of Qassim, at the Science Center in Unaizah governorate.

It has been Organized by the Theater and Performing Arts Association and executed by the Unaizah Theater Association, the Saudi Press Agency reported.

Running until Jan. 31, it features shows, panel discussions, as well as training workshops to develop children’s theater and strengthen professional skills in the field.

Khaled Al-Baz, CEO of the Theater and Performing Arts Association, told the SPA the festival forms part of a broader strategy to position children’s theater as a distinct cultural sector.

“Children today constitute genuine audiences — tomorrow’s cultural architects,” Al-Baz said.

Ahmed Al-Humaimidi, president of the Unaizah Theater Association, said it was an investment in young people, noting that it extends beyond performances to include cultural and educational programming.

He said the initiative aims to nurture creativity, aesthetic awareness and a sense of belonging, while also identifying emerging talent and encouraging knowledge exchange among theater practitioners.

“Our association recognizes children’s theater as foundational to cultivating aware, creative character,” he said.

The festival serves as both an artistic showcase and a platform for professional dialogue, reflecting the Kingdom’s expanding cultural landscape and growing focus on children’s theater as an educational and cultural tool, the SPA noted.

This occurs alongside support for signature initiatives and performing arts promotion as quality-of-life enhancement.