MYNM’s Defender partners with Hero Balloon Flights in AlUla

Rhett Maxwell, managing director, MYNM Co. (Jaguar Land Rover), and Adam McEwan, co-founder and chief executive of Hero Experiences Group.
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Updated 29 May 2024
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MYNM’s Defender partners with Hero Balloon Flights in AlUla

Mohamed Yousuf Naghi Motors Co., the official distributor of Jaguar Land Rover products in Saudi Arabia, has signed a landmark partnership with Hero Balloon Flights, a subsidiary of Hero Experiences Group, the Kingdom’s first commercial hot air balloon operator, and the exclusive hot air balloon experience provider in AlUla. This collaboration is designed to enhance the guest experience in AlUla, one of the most enchanting and historic regions in Saudi Arabia.

AlUla, known for its rich history and stunning landscapes, now hosts an innovative experience that fuses tradition with modernity. This partnership will see the iconic Defender, renowned for its adventurous spirit and heritage, integrated into Hero Balloon Flights’ offerings. Guests will be transported in luxurious Defenders to enjoy breathtaking hot air balloon journeys over AlUla’s majestic canyons and UNESCO World Heritage Sites, such as the Hegra archaeological site.

Rhett Maxwell, managing director, MYNM Co. (Jaguar Land Rover), said: “The Defender, much like AlUla, is steeped in heritage, designed for adventure and embodies a legacy of endurance and exploration. Mohamed Yousuf Naghi Motors Co. is pleased to showcase the Defender’s capabilities in a setting that resonates with Jaguar Land Rover, with a shared heritage and a commitment to exceptional experiences. We are thrilled to offer guests of AlUla an unparalleled experience that combines the thrill of exploration with the utmost luxury and comfort of the Defender.”

Adam McEwan, co-founder and chief executive of Hero Experiences Group, highlighted the significance of the partnership: “The addition of the Defender to our fleet in AlUla rounds off the experience with that touch of luxury we are known for. The three key elements in this venture — AlUla, Defender, and Hero Experiences Group — are all passionate about adventure, culture, and heritage. That makes this the ideal partnership in an ideal location, giving us the opportunity to truly showcase what makes AlUla so special, enhanced by unique experiences in beautiful vehicles. We are extremely excited to partner with Mohamed Yousuf Naghi Motors Co. in this venture. We see this to be a long-term and fruitful relationship that will take the opportunities to discover AlUla to new heights, quite literally.”

The collaboration is more than a partnership; it is a celebration of the shared values of adventure and heritage. The Defender complements AlUla’s awe-inspiring beauty, offering a harmonious blend of the past and the present. 

Together, MYNM Co. and Hero Balloon Flights are committed to providing visitors with a truly memorable and unique experience that honors the spirit of exploration as well as the rich cultural tapestry of AlUla.


Zayed National Museum Opens in Abu Dhabi’s Saadiyat Cultural District

Updated 06 December 2025
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Zayed National Museum Opens in Abu Dhabi’s Saadiyat Cultural District

Zayed National Museum, the national museum of the United Arab Emirates and centerpiece of Saadiyat Cultural District, opened to the public Saturday.

The museum offers visitors a journey through the history of the UAE, from the earliest evidence of human habitation to the civilizations that shaped its culture and identity. It serves as a cultural bridge connecting the seven emirates, emphasizing their shared history and heritage.

The museum highlights the story of the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan, presenting his life as a lens through which to explore the values and aspirations that underpin the nation.

Zayed National Museum features more than 1,500 objects across six permanent galleries, combining archaeological artifacts, historic objects, audiovisual and sensory experiences, contemporary installations and reconstructions. The visitor journey begins at the 600-meter outdoor Al Masar Garden and continues through galleries dedicated to Sheikh Zayed’s life, the UAE’s natural landscapes and the history of human habitation, with archaeological discoveries spanning 300,000 years.

Mohamed Khalifa Al Mubarak, chairman of the Department of Culture and Tourism – Abu Dhabi, said: “As the national museum of the United Arab Emirates, Zayed National Museum tells the unfolding story of the land and its people. It demonstrates the unifying power of our history and our culture, providing a space where citizens, residents and visitors can see themselves reflected in the story of our people and our land. Bridging past, present and future, it will help shape how we understand the UAE’s evolving cultural narrative.”
Designed by Pritzker Prize-winning architect Norman Foster of Foster + Partners, the museum’s opening marks a new chapter in the nation’s cultural legacy. It follows a landmark year that saw the openings of teamLab Phenomena Abu Dhabi and the Natural History Museum Abu Dhabi in Saadiyat Cultural District, as well as the reopening of Al Ain Museum.

Monthlong Opening Program
To mark the milestone, Zayed National Museum is hosting a program of performances, workshops and cultural activities through Dec. 31 under the theme “Deep Roots and Everlasting Legacy.”

The program includes traditional Razfa and Naashat dances; an immersive Gahwa experience designed with Bait Al Gahwa, accompanied by poetry, Taghrooda music, Nahma seafaring chants and the Nadba mountain call; poetry performances; and musical recitals. Hands-on workshops will explore traditional crafts and arts inspired by the museum’s collections. Tours and workshops require advance booking.

The museum’s retail shop, Al Nagwa Boutique, offers a curated selection of gifts and souvenirs. Dining options include Erth Restaurant, Al Ghaf Cafe and the Garden Cafes.
Tickets and annual memberships are available at www.zayednationalmuseum.ae.